{"id":"https://openalex.org/W7128801539","doi":"https://doi.org/10.4018/979-8-3373-9680-4.ch005","title":"Harnessing AI for Personalization and Journey Mapping in Luxury Retail","display_name":"Harnessing AI for Personalization and Journey Mapping in Luxury Retail","publication_year":2026,"publication_date":"2026-02-13","ids":{"openalex":"https://openalex.org/W7128801539","doi":"https://doi.org/10.4018/979-8-3373-9680-4.ch005"},"language":"ng","primary_location":{"id":"doi:10.4018/979-8-3373-9680-4.ch005","doi":"https://doi.org/10.4018/979-8-3373-9680-4.ch005","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3373-9680-4.ch005","pdf_url":null,"source":{"id":"https://openalex.org/S4306463409","display_name":"IGI Global eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ethical Marketing and Consumer Trust in Digital and Sustainable Markets","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W7128799912","display_name":"Ethical Marketing and Consumer Trust in Digital and Sustainable Markets"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5125969957","display_name":"N. Ravi Kumar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I106826634","display_name":"Jain University","ror":"https://ror.org/01cnqpt53","country_code":"IN","type":"education","lineage":["https://openalex.org/I106826634"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"N. Ravi Kumar","raw_affiliation_strings":["Jain University, India"],"raw_orcid":"https://orcid.org/0000-0002-9308-7461","affiliations":[{"raw_affiliation_string":"Jain University, India","institution_ids":["https://openalex.org/I106826634"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5104312363","display_name":"S. Sivagnana Bharathi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"S. Sivagnana Bharathi","raw_affiliation_strings":["Kalaignarkarunanidhi Institute of Technology, India"],"raw_orcid":"https://orcid.org/0000-0002-7794-7564","affiliations":[{"raw_affiliation_string":"Kalaignarkarunanidhi Institute of Technology, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019815021","display_name":"Prasad Kulkarni","orcid":"https://orcid.org/0000-0002-9846-6495","observed_orcids":["https://orcid.org/0000-0002-9846-6495"]},"institutions":[{"id":"https://openalex.org/I4405260778","display_name":"Jain College of Engineering and Research","ror":"https://ror.org/048tfwf02","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405260778"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Prasad Kulkarni","raw_affiliation_strings":["Jain College of Engineering and Research, India"],"raw_orcid":"https://orcid.org/0000-0002-9846-6495","affiliations":[{"raw_affiliation_string":"Jain College of Engineering and Research, India","institution_ids":["https://openalex.org/I4405260778"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029352242","display_name":"Kannan Paulraj","orcid":"https://orcid.org/0000-0001-9901-6800","observed_orcids":["https://orcid.org/0000-0001-9901-6800"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kannan Paulraj","raw_affiliation_strings":["P.S.R. Engineering College, India"],"raw_orcid":"https://orcid.org/0000-0001-9901-6800","affiliations":[{"raw_affiliation_string":"P.S.R. Engineering College, India","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"135","last_page":"168"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9789999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9789999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.009100000374019146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.006399999838322401,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/artificial-intelligence-in-retail","display_name":"artificial intelligence in retail","score":0.984000027179718},{"id":"https://openalex.org/keywords/luxury-retail","display_name":"luxury retail","score":0.996999979019165},{"id":"https://openalex.org/keywords/personalization","display_name":"personalization","score":0.9229999780654907},{"id":"https://openalex.org/keywords/customer-journey-mapping","display_name":"customer journey mapping","score":0.996999979019165},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.7710000276565552},{"id":"https://openalex.org/keywords/exclusivity","display_name":"exclusivity","score":0.8769999742507935},{"id":"https://openalex.org/keywords/brand-intimacy","display_name":"brand intimacy","score":0.8880000114440918},{"id":"https://openalex.org/keywords/over-automation","display_name":"over-automation","score":0.8830000162124634},{"id":"https://openalex.org/keywords/consumer-privacy","display_name":"consumer privacy","score":0.7710000276565552},{"id":"https://openalex.org/keywords/dehumanization","display_name":"dehumanization","score":0.7670000195503235},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9100000262260437},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.8930000066757202}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8209999799728394},{"id":"https://openalex.org/C32423185","wikidata":"https://www.wikidata.org/wiki/Q3495037","display_name":"Dehumanization","level":2,"score":0.6506999731063843},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5325999855995178},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.4528999924659729},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45210000872612},{"id":"https://openalex.org/C2985100168","wikidata":"https://www.wikidata.org/wiki/Q2005683","display_name":"Customer needs","level":2,"score":0.4348999857902527},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.42329999804496765},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.41280001401901245},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3982999920845032},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3971000015735626},{"id":"https://openalex.org/C68489960","wikidata":"https://www.wikidata.org/wiki/Q2370659","display_name":"Transactional leadership","level":2,"score":0.3910999894142151},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.38830000162124634},{"id":"https://openalex.org/C2985250679","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Customer experience","level":2,"score":0.3709999918937683},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36880001425743103},{"id":"https://openalex.org/C113364986","wikidata":"https://www.wikidata.org/wiki/Q3310681","display_name":"Personalized marketing","level":5,"score":0.3479999899864197},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.34290000796318054},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.3386000096797943},{"id":"https://openalex.org/C63207073","wikidata":"https://www.wikidata.org/wiki/Q1076010","display_name":"Customer to customer","level":5,"score":0.3174000084400177},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.3140000104904175},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.31369999051094055},{"id":"https://openalex.org/C103423482","wikidata":"https://www.wikidata.org/wiki/Q552515","display_name":"Competitive intelligence","level":2,"score":0.3089999854564667},{"id":"https://openalex.org/C2986470052","wikidata":"https://www.wikidata.org/wiki/Q126793","display_name":"Retail industry","level":2,"score":0.30790001153945923},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.30219998955726624},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.29789999127388},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.2816999852657318},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.27630001306533813},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2720000147819519},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2702000141143799},{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.2700999975204468},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.2623000144958496},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.26080000400543213},{"id":"https://openalex.org/C49848784","wikidata":"https://www.wikidata.org/wiki/Q131714","display_name":"Archetype","level":2,"score":0.25999999046325684},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.2508000135421753}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-3373-9680-4.ch005","doi":"https://doi.org/10.4018/979-8-3373-9680-4.ch005","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3373-9680-4.ch005","pdf_url":null,"source":{"id":"https://openalex.org/S4306463409","display_name":"IGI Global eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ethical Marketing and Consumer Trust in Digital and Sustainable Markets","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W2026447567","https://openalex.org/W2104212223","https://openalex.org/W2396526128","https://openalex.org/W2422895071","https://openalex.org/W2521701804","https://openalex.org/W2531664445","https://openalex.org/W2583764638","https://openalex.org/W2744999500","https://openalex.org/W2753674883","https://openalex.org/W2979906316","https://openalex.org/W2996741354","https://openalex.org/W3025099395","https://openalex.org/W3084403004","https://openalex.org/W3094793347","https://openalex.org/W3112394254","https://openalex.org/W3119825187","https://openalex.org/W3155164967","https://openalex.org/W3156045934","https://openalex.org/W4285585446","https://openalex.org/W4288083766","https://openalex.org/W4313460011","https://openalex.org/W4376270109","https://openalex.org/W4391927710","https://openalex.org/W4403557650","https://openalex.org/W4403657666","https://openalex.org/W4404058989","https://openalex.org/W4404148466","https://openalex.org/W4404480749","https://openalex.org/W4405180841","https://openalex.org/W4405826762","https://openalex.org/W4406105644"],"related_works":["https://openalex.org/W4412893255","https://openalex.org/W4408674929","https://openalex.org/W7150241077","https://openalex.org/W4406750116","https://openalex.org/W7083315878","https://openalex.org/W4412431931","https://openalex.org/W7116878370","https://openalex.org/W4414374915","https://openalex.org/W7162463277","https://openalex.org/W7033006261"],"abstract_inverted_index":{"The":[0,49,73,116],"use":[1],"of":[2,96,100,107,113,118,132],"artificial":[3],"intelligence":[4],"in":[5,18,36,39],"retail":[6,21],"is":[7,14,78,121],"changing":[8],"the":[9,19,26,70,94,104,108,114,119],"retailing":[10],"world,":[11],"although":[12],"it":[13],"not":[15,79],"extensively":[16],"applied":[17],"luxury":[20,109],"industry.":[22],"This":[23],"chapter":[24,120],"discusses":[25],"ways":[27],"AI":[28,61,77,123],"can":[29,62],"support":[30],"individualization":[31],"and":[32,43,55,90,103,138],"customer":[33,71,140],"journey":[34],"mapping":[35],"high-end":[37],"markets":[38],"which":[40],"exclusivity,":[41],"tradition,":[42],"emotions":[44],"play":[45],"an":[46],"important":[47],"part.":[48],"paper":[50],"draws":[51],"on":[52],"a":[53,129],"conceptual":[54],"exploratory":[56],"methodology":[57],"to":[58,81,84,125],"identify":[59],"how":[60],"foster":[63],"curated":[64],"exclusivity":[65,133],"through":[66],"better":[67],"touchpoints":[68],"throughout":[69],"experience.":[72],"results":[74],"indicate":[75],"that":[76,122,134],"limited":[80],"transactional":[82],"personalization":[83],"provide":[85],"predictive":[86],"engagement,":[87],"personalized":[88],"experiences,":[89],"brand":[91],"intimacy":[92],"at":[93],"expense":[95],"exclusivity.":[97],"Nevertheless,":[98],"risks":[99],"over-automation,":[101],"privacy,":[102],"possible":[105],"dehumanization":[106],"identity":[110],"are":[111],"some":[112],"challenges.":[115],"conclusion":[117],"needs":[124],"be":[126],"considered":[127],"as":[128],"strategic":[130],"restrictor":[131],"maintains":[135],"competitive":[136],"advantage":[137],"strong":[139],"loyalty.":[141]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-02-14T00:00:00"}