{"id":"https://openalex.org/W7128200187","doi":"https://doi.org/10.24912/jmbk.v9i3.34355","title":"Peran kepercayaan konsumen dalam memediasi pengaruh country of origin dan word of mouth terhadap keputusan pembelian","display_name":"Peran kepercayaan konsumen dalam memediasi pengaruh country of origin dan word of mouth terhadap keputusan pembelian","publication_year":2025,"publication_date":"2025-05-29","ids":{"openalex":"https://openalex.org/W7128200187","doi":"https://doi.org/10.24912/jmbk.v9i3.34355"},"language":"en","primary_location":{"id":"doi:10.24912/jmbk.v9i3.34355","doi":"https://doi.org/10.24912/jmbk.v9i3.34355","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v9i3.34355","pdf_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/34355/20570","source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W7128200187"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/34355/20570","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5125323768","display_name":"Nurfa Citra Novianti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I137666373","display_name":"Parahyangan Catholic University","ror":"https://ror.org/01texbd31","country_code":"ID","type":"education","lineage":["https://openalex.org/I137666373"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurfa Citra Novianti","raw_affiliation_strings":["Universitas Katolik Parahyangan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Katolik Parahyangan","institution_ids":["https://openalex.org/I137666373"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043431288","display_name":"Istiharini Istiharini","orcid":"https://orcid.org/0009-0001-8963-3167","observed_orcids":["https://orcid.org/0009-0001-8963-3167"]},"institutions":[{"id":"https://openalex.org/I137666373","display_name":"Parahyangan Catholic University","ror":"https://ror.org/01texbd31","country_code":"ID","type":"education","lineage":["https://openalex.org/I137666373"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Istiharini Istiharini","raw_affiliation_strings":["Universitas Katolik Parahyangan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Katolik Parahyangan","institution_ids":["https://openalex.org/I137666373"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062814622","display_name":"Vera Intanie Dewi","orcid":"https://orcid.org/0000-0002-6989-6859","observed_orcids":["https://orcid.org/0000-0002-6989-6859"]},"institutions":[{"id":"https://openalex.org/I137666373","display_name":"Parahyangan Catholic University","ror":"https://ror.org/01texbd31","country_code":"ID","type":"education","lineage":["https://openalex.org/I137666373"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Vera Intanie Dewi","raw_affiliation_strings":["Universitas Katolik Parahyangan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Katolik Parahyangan","institution_ids":["https://openalex.org/I137666373"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I137666373"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"9","issue":"3","first_page":"566","last_page":"579"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.006800000090152025,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.9580000042915344},{"id":"https://openalex.org/keywords/country-of-origin","display_name":"country of origin","score":0.9440000057220459},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9959999918937683},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9779999852180481},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.753000020980835},{"id":"https://openalex.org/keywords/automotive-products","display_name":"automotive products","score":0.7789999842643738},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8019999861717224},{"id":"https://openalex.org/keywords/car-buyers","display_name":"car buyers","score":0.375},{"id":"https://openalex.org/keywords/jabodetabek","display_name":"Jabodetabek","score":0.8550000190734863},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.46299999952316284},{"id":"https://openalex.org/keywords/word-of-mouth-marketing","display_name":"word-of-mouth marketing","score":0.4350000023841858},{"id":"https://openalex.org/keywords/country-of-origin-effect","display_name":"country of origin effect","score":0.6169999837875366},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.3490000069141388},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.3050000071525574},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.37299999594688416},{"id":"https://openalex.org/keywords/brand-recall","display_name":"brand recall","score":0.3569999933242798},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.45399999618530273},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.4410000145435333}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6008999943733215},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5809999704360962},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5551000237464905},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5370000004768372},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.522599995136261},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.46459999680519104},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4456999897956848},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4187999963760376},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.3995000123977661},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.37860000133514404},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.35519999265670776},{"id":"https://openalex.org/C2779101040","wikidata":"https://www.wikidata.org/wiki/Q3373417","display_name":"Country of origin","level":2,"score":0.3465999960899353},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.29330000281333923},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.2662999927997589},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2574999928474426},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2547999918460846},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.2515000104904175}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24912/jmbk.v9i3.34355","doi":"https://doi.org/10.24912/jmbk.v9i3.34355","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v9i3.34355","pdf_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/34355/20570","source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24912/jmbk.v9i3.34355","doi":"https://doi.org/10.24912/jmbk.v9i3.34355","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v9i3.34355","pdf_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/34355/20570","source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7128200187.pdf","grobid_xml":"https://content.openalex.org/works/W7128200187.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W1605279272","https://openalex.org/W2085643595","https://openalex.org/W3197406610","https://openalex.org/W4220674879","https://openalex.org/W4319265103","https://openalex.org/W4391053610","https://openalex.org/W4410458528","https://openalex.org/W4411951630"],"related_works":["https://openalex.org/W3014836608","https://openalex.org/W2764120940","https://openalex.org/W2959586111","https://openalex.org/W7216447373","https://openalex.org/W2784846869","https://openalex.org/W4380885197","https://openalex.org/W2724753560","https://openalex.org/W7215973386","https://openalex.org/W2906592629","https://openalex.org/W7066583276"],"abstract_inverted_index":{"This":[0],"study":[1],"aims":[2],"to":[3,123],"analyze":[4],"the":[5,12,29,50,125,146,169],"role":[6],"of":[7,14,16,20,31,63,86,101,129,138,148,151,155,171,186,190,252,262,283,294],"brand":[8,94,116,119],"trust":[9,95,120],"in":[10,78,157,162,168],"mediating":[11],"influence":[13,115],"country":[15,85,128,154,185,251,282],"origin":[17,87,130,156,187,253,284],"and":[18,38,96,131,140],"word":[19,100,137,189,261,293],"mouth":[21,102,139,191,263,295],"on":[22,28,60,92,109],"purchase":[23,97,110,132,141,165],"decisions,":[24,166],"with":[25,49],"a":[26,61,68,89,106,152],"focus":[27],"case":[30],"purchasing":[32],"Honda":[33,75,241],"cars.":[34],"A":[35],"quantitative":[36],"approach":[37],"explanatory":[39],"research":[40,57],"method":[41],"were":[42],"employed,":[43],"utilizing":[44],"Structural":[45,215],"Equation":[46,216],"Modeling":[47,217],"(SEM)":[48],"Partial":[51],"Least":[52,219],"Squares":[53],"(PLS)":[54],"technique.":[55],"The":[56,81],"was":[58],"conducted":[59],"sample":[62],"169":[64,228],"respondents,":[65],"selected":[66],"using":[67],"non-probability":[69],"convenience":[70],"sampling":[71,236],"method,":[72],"specifically":[73],"targeting":[74],"car":[76],"owners":[77],"Jabodetabek":[79],"area.":[80],"results":[82],"show":[83],"that":[84],"has":[88],"significant":[90],"effect":[91,108],"both":[93],"decision.":[98,142],"Meanwhile,":[99],"does":[103,113],"not":[104,135],"have":[105],"direct":[107],"decision":[111],"but":[112,134],"significantly":[114],"trust.":[117],"Furthermore,":[118],"is":[121],"proven":[122],"mediate":[124],"relationship":[126],"between":[127,136],"decision,":[133],"These":[143],"findings":[144],"highlight":[145],"importance":[147],"positive":[149],"perceptions":[150],"product's":[153],"building":[158],"consumer":[159],"trust,":[160],"which":[161],"turn":[163],"drives":[164],"particularly":[167],"context":[170],"automotive":[172],"products.":[173],"Penelitian":[174,204,222],"ini":[175,205,223,247,300],"bertujuan":[176],"untuk":[177,290],"menganalisis":[178],"peran":[179],"kepercayaan":[180,256,310],"merek":[181,202,240],"dalam":[182,318],"memediasi":[183,279],"pengaruh":[184],"dan":[188,209,230,257,285,296],"terhadap":[192,255,269,274,305],"keputusan":[193,270,286,297,315],"pembelian":[194,200],"dengan":[195,212],"mengambil":[196],"studi":[197],"pada":[198,225],"Keputusan":[199,258],"mobil":[201,239],"Honda.":[203],"menggunakan":[206,233],"pendekatan":[207],"kuantitatif":[208],"metode":[210],"eksplanatif,":[211],"teknik":[213],"analisis":[214],"(SEM)-Partial":[218],"Square":[220],"(PLS).":[221],"dilakukan":[224],"sampel":[226,232],"sebanyak":[227],"responden":[229],"pengambilan":[231],"Teknik":[234],"non-probability-convenience":[235],"yakni":[237],"pemilik":[238],"di":[242],"wilayah":[243],"Jabodetabek.":[244],"Hasil":[245],"penelitian":[246],"dapat":[248,265,278],"membuktikan":[249],"bahwa":[250],"berpengaruh":[254,267,273],"pembelian,":[259,271,287,316],"sedangkan,":[260],"tidak":[264,289],"dibuktikan":[266],"langsung":[268],"tetapi":[272,288],"kepercayaan.":[275],"Kepercayaan":[276],"terbukti":[277],"hubungan":[280,291],"antara":[281,292],"pembelian.":[298],"Temuan":[299],"menegaskan":[301],"pentingnya":[302],"persepsi":[303],"positif":[304],"negara":[306],"asal":[307],"sebagai":[308],"pembentuk":[309],"konsumen,":[311],"yang":[312],"kemudian":[313],"mendorong":[314],"khususnya":[317],"konteks":[319],"produk":[320],"otomotif.":[321]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-02-08T00:00:00"}
