{"id":"https://openalex.org/W7128158129","doi":"https://doi.org/10.22236/solma.v14i3.20638","title":"Penguatan Branding dan Promosi Produk UMKM Blitar melalui Whatsapp Business","display_name":"Penguatan Branding dan Promosi Produk UMKM Blitar melalui Whatsapp Business","publication_year":2025,"publication_date":"2025-11-30","ids":{"openalex":"https://openalex.org/W7128158129","doi":"https://doi.org/10.22236/solma.v14i3.20638"},"language":"id","primary_location":{"id":"doi:10.22236/solma.v14i3.20638","doi":"https://doi.org/10.22236/solma.v14i3.20638","is_oa":true,"landing_page_url":"https://doi.org/10.22236/solma.v14i3.20638","pdf_url":"https://journal.uhamka.ac.id/index.php/solma/article/download/20638/5831","source":{"id":"https://openalex.org/S4210210570","display_name":"Jurnal SOLMA","issn_l":"2252-584X","issn":["2252-584X","2614-1531"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210113907","host_organization_name":"Universitas Muhammadiyah Prof Dr Hamka","host_organization_lineage":["https://openalex.org/I4210113907"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal SOLMA","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.uhamka.ac.id/index.php/solma/article/download/20638/5831","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5125276777","display_name":"Nur Mardiana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274666","display_name":"Akademi Komunitas Negeri Putra Sang Fajar Blitar","ror":"https://ror.org/024gh1b56","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274666"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nur Mardiana","raw_affiliation_strings":["Komunitas Negeri Putra Sang Fajar Blitar, Program Studi Pengolahan Hasil Ternak Unggas, Jl. Dr Sutomo No. 29, Kota Blitar, kode pos 66133"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Komunitas Negeri Putra Sang Fajar Blitar, Program Studi Pengolahan Hasil Ternak Unggas, Jl. Dr Sutomo No. 29, Kota Blitar, kode pos 66133","institution_ids":["https://openalex.org/I4405274666"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035813100","display_name":"Nunuk Latifah","orcid":"https://orcid.org/0009-0008-3311-7703","observed_orcids":["https://orcid.org/0009-0008-3311-7703"]},"institutions":[{"id":"https://openalex.org/I4405274666","display_name":"Akademi Komunitas Negeri Putra Sang Fajar Blitar","ror":"https://ror.org/024gh1b56","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274666"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nunuk Latifah","raw_affiliation_strings":["Komunitas Negeri Putra Sang Fajar Blitar, Program Studi Operasionalisasi Perkantoran Digital, Jl. Dr Sutomo No. 29, Kota Blitar, kode pos 66133"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Komunitas Negeri Putra Sang Fajar Blitar, Program Studi Operasionalisasi Perkantoran Digital, Jl. Dr Sutomo No. 29, Kota Blitar, kode pos 66133","institution_ids":["https://openalex.org/I4405274666"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405274666"],"apc_list":null,"apc_paid":null,"fwci":0.9809,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.68159724,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"14","issue":"3","first_page":"3398","last_page":"3405"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/whatsapp-business","display_name":"WhatsApp Business","score":0.996999979019165},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8550000190734863},{"id":"https://openalex.org/keywords/product-branding","display_name":"product branding","score":0.6209999918937683},{"id":"https://openalex.org/keywords/product-promotion","display_name":"product promotion","score":0.9369999766349792},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9649999737739563},{"id":"https://openalex.org/keywords/digital-literacy-education","display_name":"digital literacy training","score":0.5529999732971191},{"id":"https://openalex.org/keywords/blitar","display_name":"Blitar","score":0.8560000061988831}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.41499999165534973},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3901999890804291},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.37619999051094055},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3149000108242035},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.19259999692440033},{"id":"https://openalex.org/C2777973936","wikidata":"https://www.wikidata.org/wiki/Q1109680","display_name":"Small business","level":2,"score":0.1655000001192093},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1597999930381775},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.15189999341964722},{"id":"https://openalex.org/C2777350553","wikidata":"https://www.wikidata.org/wiki/Q5961771","display_name":"Product marketing","level":3,"score":0.14640000462532043},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.1444000005722046}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.22236/solma.v14i3.20638","doi":"https://doi.org/10.22236/solma.v14i3.20638","is_oa":true,"landing_page_url":"https://doi.org/10.22236/solma.v14i3.20638","pdf_url":"https://journal.uhamka.ac.id/index.php/solma/article/download/20638/5831","source":{"id":"https://openalex.org/S4210210570","display_name":"Jurnal SOLMA","issn_l":"2252-584X","issn":["2252-584X","2614-1531"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210113907","host_organization_name":"Universitas Muhammadiyah Prof Dr Hamka","host_organization_lineage":["https://openalex.org/I4210113907"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal SOLMA","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.22236/solma.v14i3.20638","doi":"https://doi.org/10.22236/solma.v14i3.20638","is_oa":true,"landing_page_url":"https://doi.org/10.22236/solma.v14i3.20638","pdf_url":"https://journal.uhamka.ac.id/index.php/solma/article/download/20638/5831","source":{"id":"https://openalex.org/S4210210570","display_name":"Jurnal SOLMA","issn_l":"2252-584X","issn":["2252-584X","2614-1531"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210113907","host_organization_name":"Universitas Muhammadiyah Prof Dr Hamka","host_organization_lineage":["https://openalex.org/I4210113907"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal SOLMA","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.48510000109672546,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7128158129.pdf","grobid_xml":"https://content.openalex.org/works/W7128158129.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W4393343885","https://openalex.org/W4404455336","https://openalex.org/W4406531258","https://openalex.org/W4408471976","https://openalex.org/W7084398100","https://openalex.org/W7216293879"],"related_works":["https://openalex.org/W7201950802","https://openalex.org/W4411836744","https://openalex.org/W7213919811","https://openalex.org/W4399686036","https://openalex.org/W4393376475","https://openalex.org/W7075856690","https://openalex.org/W4391986831","https://openalex.org/W7216577885","https://openalex.org/W7221256432","https://openalex.org/W3160642532"],"abstract_inverted_index":{"Background:":[0],"Banyak":[1],"UMKM":[2,47,63,80,91,136],"di":[3,64,92,137],"Blitar":[4,94,139],"masih":[5],"mengandalkan":[6],"metode":[7,97],"pemasaran":[8],"konvensional,":[9],"seperti":[10],"penjualan":[11],"langsung":[12],"atau":[13],"promosi":[14,44],"dari":[15,70],"mulut":[16],"ke":[17],"mulut,":[18],"sehingga":[19],"jangkauan":[20],"konsumen":[21],"menjadi":[22,127],"terbatas.":[23],"Pemanfaatan":[24],"teknologi":[25],"digital,":[26],"khususnya":[27],"media":[28],"komunikasi":[29],"interaktif,":[30,99],"belum":[31],"sepenuhnya":[32],"optimal.":[33],"Salah":[34],"satu":[35,78],"platform":[36],"yang":[37,84],"sebenarnya":[38],"memiliki":[39],"potensi":[40],"besar":[41],"untuk":[42,81],"mendukung":[43],"dan":[45,57,101,104,112,145],"branding":[46],"adalah":[48,54],"WhatsApp":[49,59,143],"Business.":[50],"Tujuan":[51],"kegiatan":[52,149],"ini":[53,68],"meningkatkan":[55],"pengetahuan":[56,110],"penggunaan":[58,142],"Business":[60,144],"pada":[61,129],"pelaku":[62,79,89,134],"Blitar.":[65],"Metode:":[66],"Kegiatan":[67],"terdiri":[69],"tiga":[71],"tahapan":[72],"yaitu":[73],"persiapan":[74],"dimana":[75,120],"melibatkan":[76,87],"salah":[77],"menggali":[82],"permasalahan":[83],"dihadapi,":[85],"pelatihan":[86,114],"12":[88,133],"usaha":[90,135],"wilayah":[93,138],"dengan":[95,107],"menggunakan":[96],"ceramah":[98],"diskusi,":[100],"praktik":[102],"langsung,":[103],"evaluasi":[105],"dilakukan":[106],"mengukur":[108],"peningkatan":[109,117],"sebelum":[111],"sesudah":[113],"Hasil:":[115],"Adanya":[116],"pemahaman":[118],"peserta":[119],"rerata":[121],"nilai":[122],"pre-test":[123],"sebesar":[124],"3,14":[125],"meningkat":[126],"4,70":[128],"post-test":[130],"Kesimpulan:":[131],"Sebanyak":[132],"telah":[140],"memahami":[141],"mampu":[146],"mengaplikasikannya":[147],"dalam":[148],"usahanya.":[150]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-02-07T00:00:00"}
