{"id":"https://openalex.org/W7128094904","doi":"https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175","title":"TURIZMDA RAQAMLI MARKETING VOSITALARINING ISTE\u2019MOLCHI QAROR QABUL QILISH JARAYONIGA TA\u2019SIRI","display_name":"TURIZMDA RAQAMLI MARKETING VOSITALARINING ISTE\u2019MOLCHI QAROR QABUL QILISH JARAYONIGA TA\u2019SIRI","publication_year":2026,"publication_date":"2026-01-30","ids":{"openalex":"https://openalex.org/W7128094904","doi":"https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175"},"language":"en","primary_location":{"id":"doi:10.60078/2992-877x-2026-vol4-iss1-pp169-175","doi":"https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175","is_oa":true,"landing_page_url":"https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175","pdf_url":"https://sci-p.uz/index.php/eitt/article/download/3496/3285","source":{"id":"https://openalex.org/S4387291085","display_name":"Iqtisodiy taraqqiyot va tahlil","issn_l":"2992-877X","issn":["2992-877X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Iqtisodiy taraqqiyot va tahlil","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://sci-p.uz/index.php/eitt/article/download/3496/3285","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111397207","display_name":"Mub\u043er\u0430k R\u0430im\u043ev\u0430","orcid":"https://orcid.org/0009-0001-1191-5930","observed_orcids":["https://orcid.org/0009-0001-1191-5930"]},"institutions":[{"id":"https://openalex.org/I3130965127","display_name":"Qarshi University","ror":"https://ror.org/03hakcq28","country_code":"PK","type":"education","lineage":["https://openalex.org/I3130965127"]}],"countries":["PK"],"is_corresponding":true,"raw_author_name":"Mub\u043er\u0430k R\u0430im\u043ev\u0430","raw_affiliation_strings":["Q\u0430rshi d\u0430vl\u0430t univ\u0435rsit\u0435ti"],"raw_orcid":"https://orcid.org/0009-0001-1191-5930","affiliations":[{"raw_affiliation_string":"Q\u0430rshi d\u0430vl\u0430t univ\u0435rsit\u0435ti","institution_ids":["https://openalex.org/I3130965127"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5111397207"],"corresponding_institution_ids":["https://openalex.org/I3130965127"],"apc_list":null,"apc_paid":null,"fwci":8.0078,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.95309005,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":"4","issue":"1","first_page":"169","last_page":"175"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.006000000052154064,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8650000095367432},{"id":"https://openalex.org/keywords/tourism-industry","display_name":"tourism industry","score":0.7580000162124634},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.996999979019165},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9070000052452087},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.9990000128746033},{"id":"https://openalex.org/keywords/search-engine-marketing","display_name":"search engine marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/mobile-application","display_name":"mobile application","score":0.9089999794960022},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"user-generated content","score":1.0},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8999999761581421},{"id":"https://openalex.org/keywords/personalized-marketing","display_name":"personalized marketing","score":0.828000009059906},{"id":"https://openalex.org/keywords/information-search","display_name":"information search","score":0.6850000023841858},{"id":"https://openalex.org/keywords/alternative-assessment","display_name":"alternative assessment","score":0.6290000081062317},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.6309999823570251}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6942999958992004},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6880000233650208},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6421999931335449},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6259999871253967},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.4805999994277954},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4478999972343445},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4415000081062317},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.35670000314712524},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.34200000762939453},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.32919999957084656},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.32760000228881836},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.31839999556541443},{"id":"https://openalex.org/C121017731","wikidata":"https://www.wikidata.org/wiki/Q11661","display_name":"Information technology","level":2,"score":0.2955000102519989},{"id":"https://openalex.org/C203043789","wikidata":"https://www.wikidata.org/wiki/Q138461","display_name":"Digital economy","level":2,"score":0.28790000081062317},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2736000120639801},{"id":"https://openalex.org/C2992362411","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourist industry","level":3,"score":0.2583000063896179},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.2522999942302704}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.60078/2992-877x-2026-vol4-iss1-pp169-175","doi":"https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175","is_oa":true,"landing_page_url":"https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175","pdf_url":"https://sci-p.uz/index.php/eitt/article/download/3496/3285","source":{"id":"https://openalex.org/S4387291085","display_name":"Iqtisodiy taraqqiyot va tahlil","issn_l":"2992-877X","issn":["2992-877X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Iqtisodiy taraqqiyot va tahlil","raw_type":"journal-article"},{"id":"pmh:oai:neliti.com:723135","doi":null,"is_oa":true,"landing_page_url":"https://www.neliti.com/publications/723135/the-impact-of-digital-marketing-tools-in-tourism-on-the-consumer-decision-making","pdf_url":"https://media.neliti.com/media/publications/723135-the-impact-of-digital-marketing-tools-in-14a43f23.pdf","source":{"id":"https://openalex.org/S7407055263","display_name":"Neliti","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Economic Development and Analysis","raw_type":"Journal:eArticle"}],"best_oa_location":{"id":"doi:10.60078/2992-877x-2026-vol4-iss1-pp169-175","doi":"https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175","is_oa":true,"landing_page_url":"https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175","pdf_url":"https://sci-p.uz/index.php/eitt/article/download/3496/3285","source":{"id":"https://openalex.org/S4387291085","display_name":"Iqtisodiy taraqqiyot va tahlil","issn_l":"2992-877X","issn":["2992-877X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Iqtisodiy taraqqiyot va tahlil","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7128094904.pdf","grobid_xml":"https://content.openalex.org/works/W7128094904.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7162152515","https://openalex.org/W7150161169","https://openalex.org/W7170163891","https://openalex.org/W7217167735","https://openalex.org/W4411573804","https://openalex.org/W6968369275","https://openalex.org/W7117564263","https://openalex.org/W7219469295","https://openalex.org/W2945421934","https://openalex.org/W7169831335"],"abstract_inverted_index":{"This":[0],"article":[1],"provides":[2],"a":[3],"comprehensive":[4],"analysis":[5],"of":[6,9,27,49,53,58,73,79],"the":[7,14,19,47,71,80,96],"impact":[8],"digital":[10,28,68,97],"marketing":[11,75],"tools":[12],"on":[13,46],"consumer":[15,66,93],"decision-making":[16],"process":[17],"in":[18,95],"tourism":[20,59,86],"industry.":[21],"The":[22,77],"study":[23,81],"examines":[24],"key":[25],"elements":[26],"marketing,":[29,37],"including":[30],"social":[31],"media,":[32],"online":[33],"advertising,":[34],"search":[35],"engine":[36],"mobile":[38],"applications,":[39],"and":[40,43,55,70,91],"user-generated":[41],"content,":[42],"their":[44],"influence":[45],"stages":[48],"information":[50],"search,":[51],"evaluation":[52],"alternatives,":[54],"final":[56],"choice":[57],"services.":[60],"Special":[61],"attention":[62],"is":[63],"given":[64],"to":[65,88],"trust,":[67],"behavior,":[69],"effectiveness":[72],"personalized":[74],"strategies.":[76],"findings":[78],"can":[82],"be":[83],"used":[84],"by":[85],"organizations":[87],"enhance":[89],"competitiveness":[90],"improve":[92],"engagement":[94],"environment.":[98]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-02-07T00:00:00"}
