{"id":"https://openalex.org/W7127986992","doi":"https://doi.org/10.31004/abdira.v6i1.1445","title":"Strategi Peningkatan Daya Saing UMKM melalui Manajemen Usaha, Digital Marketing dan Branding","display_name":"Strategi Peningkatan Daya Saing UMKM melalui Manajemen Usaha, Digital Marketing dan Branding","publication_year":2026,"publication_date":"2026-01-13","ids":{"openalex":"https://openalex.org/W7127986992","doi":"https://doi.org/10.31004/abdira.v6i1.1445"},"language":"en","primary_location":{"id":"doi:10.31004/abdira.v6i1.1445","doi":"https://doi.org/10.31004/abdira.v6i1.1445","is_oa":true,"landing_page_url":"https://doi.org/10.31004/abdira.v6i1.1445","pdf_url":"https://abdira.org/index.php/abdira/article/download/1445/pdf","source":{"id":"https://openalex.org/S4210219535","display_name":"Jurnal Pengabdian Masyarakat (abdira)","issn_l":"2798-0847","issn":["2798-0847","2798-4591"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Masyarakat (ABDIRA)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://abdira.org/index.php/abdira/article/download/1445/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5125153015","display_name":"Abdul Rahman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276664","display_name":"Universitas Asahan","ror":"https://ror.org/05vbjj248","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Abdul Rahman","raw_affiliation_strings":["Universitas Asahan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Asahan","institution_ids":["https://openalex.org/I4405276664"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5125202340","display_name":"Ade Amalia","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276664","display_name":"Universitas Asahan","ror":"https://ror.org/05vbjj248","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ade Amalia","raw_affiliation_strings":["Universitas Asahan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Asahan","institution_ids":["https://openalex.org/I4405276664"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016514255","display_name":"Rosnaida Rosnaida","orcid":"https://orcid.org/0009-0008-3590-003X","observed_orcids":["https://orcid.org/0009-0008-3590-003X"]},"institutions":[{"id":"https://openalex.org/I4405276664","display_name":"Universitas Asahan","ror":"https://ror.org/05vbjj248","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rosnaida Rosnaida","raw_affiliation_strings":["Universitas Asahan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Asahan","institution_ids":["https://openalex.org/I4405276664"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067805640","display_name":"Henky Japina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276664","display_name":"Universitas Asahan","ror":"https://ror.org/05vbjj248","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Henky Japina","raw_affiliation_strings":["Universitas Asahan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Asahan","institution_ids":["https://openalex.org/I4405276664"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405276664"],"apc_list":null,"apc_paid":null,"fwci":10.9032,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.96728336,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":"6","issue":"1","first_page":"1320","last_page":"1330"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13872","display_name":"Vocational and Entrepreneurial Education","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/msme-competitiveness","display_name":"MSME competitiveness","score":0.9850000143051147},{"id":"https://openalex.org/keywords/business-management","display_name":"business management","score":0.8299999833106995},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.7319999933242798},{"id":"https://openalex.org/keywords/msme-training","display_name":"MSME training","score":0.7260000109672546},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.9340000152587891},{"id":"https://openalex.org/keywords/rural-economic-development","display_name":"rural economic development","score":0.6809999942779541}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7129999995231628},{"id":"https://openalex.org/C2777646416","wikidata":"https://www.wikidata.org/wiki/Q242069","display_name":"Digital literacy","level":2,"score":0.633400022983551},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.628600001335144},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4945000112056732},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48350000381469727},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4104999899864197},{"id":"https://openalex.org/C547764534","wikidata":"https://www.wikidata.org/wiki/Q8236","display_name":"Literacy","level":2,"score":0.3671000003814697},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3560999929904938},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.29989999532699585},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.2987000048160553},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2619999945163727},{"id":"https://openalex.org/C2780002019","wikidata":"https://www.wikidata.org/wiki/Q1069604","display_name":"Nation branding","level":2,"score":0.2547999918460846}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31004/abdira.v6i1.1445","doi":"https://doi.org/10.31004/abdira.v6i1.1445","is_oa":true,"landing_page_url":"https://doi.org/10.31004/abdira.v6i1.1445","pdf_url":"https://abdira.org/index.php/abdira/article/download/1445/pdf","source":{"id":"https://openalex.org/S4210219535","display_name":"Jurnal Pengabdian Masyarakat (abdira)","issn_l":"2798-0847","issn":["2798-0847","2798-4591"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Masyarakat (ABDIRA)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31004/abdira.v6i1.1445","doi":"https://doi.org/10.31004/abdira.v6i1.1445","is_oa":true,"landing_page_url":"https://doi.org/10.31004/abdira.v6i1.1445","pdf_url":"https://abdira.org/index.php/abdira/article/download/1445/pdf","source":{"id":"https://openalex.org/S4210219535","display_name":"Jurnal Pengabdian Masyarakat (abdira)","issn_l":"2798-0847","issn":["2798-0847","2798-4591"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Masyarakat (ABDIRA)","raw_type":"journal-article"},"sustainable_development_goals":[{"score":1.0,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"},{"score":0.5378999710083008,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"},{"score":0.41670000553131104,"id":"https://metadata.un.org/sdg/1","display_name":"No poverty"},{"score":0.4156000018119812,"id":"https://metadata.un.org/sdg/4","display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7127986992.pdf","grobid_xml":"https://content.openalex.org/works/W7127986992.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W4378377929","https://openalex.org/W4408706223","https://openalex.org/W4414144120"],"related_works":["https://openalex.org/W7160021718","https://openalex.org/W7213410060","https://openalex.org/W4414587158","https://openalex.org/W7221163155","https://openalex.org/W7125589925","https://openalex.org/W4412878673","https://openalex.org/W7165112002","https://openalex.org/W7134252768","https://openalex.org/W4416156787","https://openalex.org/W7217388172"],"abstract_inverted_index":{"This":[0,111],"community":[1],"service":[2],"activity":[3,112],"aims":[4],"to":[5,58,115],"enhance":[6],"the":[7,65,83,92,95,117],"capacity":[8],"of":[9,33,94],"MSME":[10,87],"actors":[11],"in":[12,18,52],"Sumber":[13,84],"Padi":[14,85,97],"Village":[15],"through":[16],"training":[17],"business":[19,107],"management,":[20],"digital":[21,75],"marketing,":[22],"and":[23,42,44,77,91,109,120],"branding":[24],"strategies.":[25,79],"The":[26,67],"method":[27],"employed":[28],"an":[29,50],"integrated":[30],"approach":[31],"consisting":[32],"several":[34],"stages,":[35],"including":[36],"socialization,":[37],"interactive":[38],"training,":[39],"hands-on":[40],"practice,":[41],"pre-":[43],"post-activity":[45],"evaluation.":[46],"Interview":[47],"results":[48],"showed":[49],"increase":[51],"participants\u2019":[53,74],"average":[54],"ability":[55],"from":[56],"26.4%":[57],"76.0%,":[59],"or":[60],"a":[61,70,81,103],"49.6%":[62],"improvement":[63],"after":[64],"training.":[66],"program":[68],"had":[69],"positive":[71],"impact":[72],"on":[73],"literacy":[76],"marketing":[78],"As":[80],"follow-up,":[82],"Digital":[86,98],"Community":[88],"was":[89],"established,":[90],"development":[93],"\u201cSumber":[96],"Corner\u201d":[99],"is":[100,113],"planned":[101],"as":[102],"center":[104],"for":[105],"digital-based":[106],"promotion":[108],"consultation.":[110],"expected":[114],"strengthen":[116],"village\u2019s":[118],"competitiveness":[119],"economic":[121],"independence.":[122]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-02-07T00:00:00"}