{"id":"https://openalex.org/W7127866678","doi":null,"title":"Determining the Reasons Why Food and Beverage Businesses Prefer Instagram Content Creators in Their Promotional Activities","display_name":"Determining the Reasons Why Food and Beverage Businesses Prefer Instagram Content Creators in Their Promotional Activities","publication_year":2025,"publication_date":"2025-04-29","ids":{"openalex":"https://openalex.org/W7127866678"},"language":"en","primary_location":{"id":"pmh:oai:dergipark.org.tr:article/1686786","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/en/pub/piar/article/1686786","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108914771","display_name":"Ay\u015fe Nur \u00d6zer","orcid":"https://orcid.org/0009-0009-0420-109X","observed_orcids":["https://orcid.org/0009-0009-0420-109X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u00d6zer, Ay\u015fe Nur","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5002195683","display_name":"M\u00fcesser KORKMAZ","orcid":"https://orcid.org/0000-0002-9538-6254","observed_orcids":["https://orcid.org/0000-0002-9538-6254"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Korkmaz, M\u00fcesser","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.7099999785423279},{"id":"https://openalex.org/keywords/content-creators","display_name":"content creators","score":0.8080000281333923},{"id":"https://openalex.org/keywords/food-and-beverage-industry","display_name":"food and beverage industry","score":0.8500000238418579},{"id":"https://openalex.org/keywords/promotional-activities","display_name":"promotional activities","score":0.8370000123977661},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.9089999794960022},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8029999732971191},{"id":"https://openalex.org/keywords/brand-promotion","display_name":"brand promotion","score":0.5339999794960022}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6316999793052673},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6263999938964844},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4648999869823456},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.39340001344680786},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.320499986410141},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3100000023841858},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.289900004863739},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.289000004529953},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.2782000005245209},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.2540000081062317},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.25220000743865967}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:dergipark.org.tr:article/1686786","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/en/pub/piar/article/1686786","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W1993112304","https://openalex.org/W2037083282","https://openalex.org/W2072388344","https://openalex.org/W2164777277","https://openalex.org/W2209951469","https://openalex.org/W2270028636","https://openalex.org/W2312204114","https://openalex.org/W2461399145","https://openalex.org/W2577006171","https://openalex.org/W2769219126","https://openalex.org/W2774256374","https://openalex.org/W2793348605","https://openalex.org/W2897570210","https://openalex.org/W2899351518","https://openalex.org/W2903283274","https://openalex.org/W2921785889","https://openalex.org/W2977921098","https://openalex.org/W2994869755","https://openalex.org/W2997687820","https://openalex.org/W3003544911","https://openalex.org/W3016608772","https://openalex.org/W3036720951","https://openalex.org/W3112746867","https://openalex.org/W3117812453","https://openalex.org/W3142660431","https://openalex.org/W3168272025","https://openalex.org/W3182216828","https://openalex.org/W4220921021","https://openalex.org/W4244807225","https://openalex.org/W4296272421","https://openalex.org/W4300570259","https://openalex.org/W4376651869","https://openalex.org/W4402116809","https://openalex.org/W4405946076"],"related_works":["https://openalex.org/W7127804600","https://openalex.org/W7103367614","https://openalex.org/W7000435221","https://openalex.org/W6999327273","https://openalex.org/W7165756777","https://openalex.org/W7127841197","https://openalex.org/W7128145430","https://openalex.org/W7057531940","https://openalex.org/W7094215114","https://openalex.org/W7039041649"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2026-02-06T00:00:00"}