{"id":"https://openalex.org/W7127828339","doi":null,"title":"T\u00dcRK\u0130YE\u2019DEK\u0130 \u00c7EVR\u0130M\u0130\u00c7\u0130 PERAKENDE PLATFORMLARINDA OYUNLA\u015eTIRMANIN MARKA SADAKAT\u0130 \u00dcZER\u0130NDEK\u0130 ETK\u0130S\u0130","display_name":"T\u00dcRK\u0130YE\u2019DEK\u0130 \u00c7EVR\u0130M\u0130\u00c7\u0130 PERAKENDE PLATFORMLARINDA OYUNLA\u015eTIRMANIN MARKA SADAKAT\u0130 \u00dcZER\u0130NDEK\u0130 ETK\u0130S\u0130","publication_year":2025,"publication_date":"2025-11-07","ids":{"openalex":"https://openalex.org/W7127828339"},"language":"tr","primary_location":{"id":"pmh:oai:dergipark.org.tr:article/1819208","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/en/pub/cumuiibf/article/1819208","pdf_url":null,"source":{"id":"https://openalex.org/S4306507445","display_name":"Cumhuriyet \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Dergisi","issn_l":"1303-1279","issn":["1303-1279"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"parent_works":[],"lineage":["https://openalex.org/W7127828339"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://dergipark.org.tr/en/pub/cumuiibf/article/1819208","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5123872548","display_name":"Azer Akbaba","orcid":"https://orcid.org/0009-0001-6010-7868","observed_orcids":["https://orcid.org/0009-0001-6010-7868"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Akbaba, Azer","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084699110","display_name":"Ela Sibel Bayrak Meydano\u011flu","orcid":"https://orcid.org/0000-0003-3357-592X","observed_orcids":["https://orcid.org/0000-0003-3357-592X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bayrak Meydano\u011flu, Ela Sibel","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5042977590","display_name":"Ahmet Tu\u011frul Tu\u011fer","orcid":"https://orcid.org/0000-0002-1006-1435","observed_orcids":["https://orcid.org/0000-0002-1006-1435"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tu\u011fer, Ahmet Tu\u011frul","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6523000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6523000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.12610000371932983,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.09149999916553497,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gamification","display_name":"gamification","score":0.675000011920929},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9639999866485596},{"id":"https://openalex.org/keywords/e-commerce-platforms","display_name":"e-commerce platforms","score":0.8479999899864197},{"id":"https://openalex.org/keywords/online-retail","display_name":"online retail","score":0.8270000219345093},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8550000190734863}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.27309998869895935},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2727999985218048},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.24789999425411224},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.2409999966621399},{"id":"https://openalex.org/C2777855551","wikidata":"https://www.wikidata.org/wiki/Q12310021","display_name":"Subject (documents)","level":2,"score":0.23330000042915344},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.22939999401569366},{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.2257000058889389},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.2224999964237213},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.2222999930381775},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.21490000188350677}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:dergipark.org.tr:article/1819208","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/en/pub/cumuiibf/article/1819208","pdf_url":null,"source":{"id":"https://openalex.org/S4306507445","display_name":"Cumhuriyet \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Dergisi","issn_l":"1303-1279","issn":["1303-1279"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:dergipark.org.tr:article/1819208","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/en/pub/cumuiibf/article/1819208","pdf_url":null,"source":{"id":"https://openalex.org/S4306507445","display_name":"Cumhuriyet \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Dergisi","issn_l":"1303-1279","issn":["1303-1279"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7127860229","https://openalex.org/W1663140672","https://openalex.org/W1560976067","https://openalex.org/W2947655109","https://openalex.org/W2925986061","https://openalex.org/W1186868013","https://openalex.org/W4416447756","https://openalex.org/W4416321345","https://openalex.org/W4300026934","https://openalex.org/W7071784908"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2026-02-06T00:00:00"}
