{"id":"https://openalex.org/W7127794095","doi":null,"title":"Reflect\u0131on of Theor\u0131es Used in Advert\u0131s\u0131ng on Consumer Behav\u0131or: A Project\u0131on for Metaverse Areas","display_name":"Reflect\u0131on of Theor\u0131es Used in Advert\u0131s\u0131ng on Consumer Behav\u0131or: A Project\u0131on for Metaverse Areas","publication_year":2025,"publication_date":"2025-05-17","ids":{"openalex":"https://openalex.org/W7127794095"},"language":"en","primary_location":{"id":"pmh:oai:dergipark.org.tr:article/1701194","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/en/pub/tarr/article/1701194","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020851006","display_name":"K\u00fcr\u015fad \u00d6zkaynar","orcid":"https://orcid.org/0000-0003-1683-9591","observed_orcids":["https://orcid.org/0000-0003-1683-9591"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u00d6zkaynar, K\u00fcr\u015fad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037617257","display_name":"Tar\u0131k Yolcu","orcid":"https://orcid.org/0000-0002-4483-7860","observed_orcids":["https://orcid.org/0000-0002-4483-7860"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yolcu, Tar\u0131k","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011461093","display_name":"Aykut Y\u0131lmaz","orcid":"https://orcid.org/0000-0001-8076-0349","observed_orcids":["https://orcid.org/0000-0001-8076-0349"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Y\u0131lmaz, Aykut","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5074923164","display_name":"\u00d6mer Sezai Ayka\u00e7","orcid":"https://orcid.org/0000-0003-1500-623X","observed_orcids":["https://orcid.org/0000-0003-1500-623X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ayka\u00e7, \u00d6mer Sezai","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.34940001368522644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.34940001368522644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2766000032424927,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.26980000734329224,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-theory","display_name":"advertising theory","score":0.7829999923706055},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9980000257492065},{"id":"https://openalex.org/keywords/metaverse","display_name":"metaverse","score":0.9890000224113464},{"id":"https://openalex.org/keywords/virtual-advertising","display_name":"virtual advertising","score":0.5809999704360962},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.48399999737739563}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4106000065803528},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3970000147819519},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37860000133514404},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.3160000145435333},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30329999327659607},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2854999899864197},{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.2700999975204468},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.26570001244544983},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.26409998536109924},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.25999999046325684},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2574999928474426}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:dergipark.org.tr:article/1701194","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/en/pub/tarr/article/1701194","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W562506118","https://openalex.org/W1535924660","https://openalex.org/W1996450764","https://openalex.org/W2036389121","https://openalex.org/W2099697766","https://openalex.org/W2112208697","https://openalex.org/W2152520342","https://openalex.org/W2422895071","https://openalex.org/W2598137010","https://openalex.org/W2802318555","https://openalex.org/W2802539019","https://openalex.org/W2892506582","https://openalex.org/W2998419487","https://openalex.org/W3082048961","https://openalex.org/W4206711400","https://openalex.org/W4221082970","https://openalex.org/W4294992250","https://openalex.org/W4298185589","https://openalex.org/W4307644227","https://openalex.org/W4308702797","https://openalex.org/W6817625195"],"related_works":["https://openalex.org/W4407302922","https://openalex.org/W7120153913","https://openalex.org/W4416144990","https://openalex.org/W6887891104","https://openalex.org/W4367042325","https://openalex.org/W4362632749","https://openalex.org/W7127784549","https://openalex.org/W7112734058","https://openalex.org/W7047342346","https://openalex.org/W7056676930"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-02-06T00:00:00"}