{"id":"https://openalex.org/W7127640508","doi":"https://doi.org/10.21844/mijia.21.2.3","title":"The Psychology of Play-to-Pay: Analyzing Behavioral Factors Affecting Gamified Reward Adoption in M-Commerce Apps","display_name":"The Psychology of Play-to-Pay: Analyzing Behavioral Factors Affecting Gamified Reward Adoption in M-Commerce Apps","publication_year":2025,"publication_date":"2025-12-31","ids":{"openalex":"https://openalex.org/W7127640508","doi":"https://doi.org/10.21844/mijia.21.2.3"},"language":"en","primary_location":{"id":"doi:10.21844/mijia.21.2.3","doi":"https://doi.org/10.21844/mijia.21.2.3","is_oa":true,"landing_page_url":"https://doi.org/10.21844/mijia.21.2.3","pdf_url":"https://journals.smsvaranasi.com/index.php/managementinsight/article/download/2471/1092","source":{"id":"https://openalex.org/S2764671994","display_name":"Management Insight - The Journal of Incisive Analysers","issn_l":"0973-936X","issn":["0973-936X","2456-0936"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Management Insight","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journals.smsvaranasi.com/index.php/managementinsight/article/download/2471/1092","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026832082","display_name":"Sanju Mahawar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210113021","display_name":"IPS Academy","ror":"https://ror.org/01xyp8r96","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210113021"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sanju Mahawar","raw_affiliation_strings":["Assistant Professor, IPS Academy, Institute of Business Management and Research, Indore"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor, IPS Academy, Institute of Business Management and Research, Indore","institution_ids":["https://openalex.org/I4210113021"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5011005891","display_name":"Kali Charan Modak","orcid":"https://orcid.org/0000-0002-2980-5422","observed_orcids":["https://orcid.org/0000-0002-2980-5422"]},"institutions":[{"id":"https://openalex.org/I4210113021","display_name":"IPS Academy","ror":"https://ror.org/01xyp8r96","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210113021"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Kali Charan Modak","raw_affiliation_strings":["Associate Professor, IPS Academy, Institute of Business Management and Research, Indore"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor, IPS Academy, Institute of Business Management and Research, Indore","institution_ids":["https://openalex.org/I4210113021"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210113021"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"21","issue":"02","first_page":"31","last_page":"40"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.8148999810218811,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.8148999810218811,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.17640000581741333,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gamification","display_name":"gamification","score":0.9940000176429749},{"id":"https://openalex.org/keywords/perceived-enjoyment","display_name":"perceived enjoyment","score":0.7260000109672546},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":1.0},{"id":"https://openalex.org/keywords/reward-sensitivity","display_name":"reward sensitivity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/user-engagement","display_name":"user engagement","score":0.7260000109672546},{"id":"https://openalex.org/keywords/shopping-apps","display_name":"shopping apps","score":0.6779999732971191},{"id":"https://openalex.org/keywords/pune","display_name":"Pune","score":0.36000001430511475}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7369999885559082},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.5361999869346619},{"id":"https://openalex.org/C2988145974","wikidata":"https://www.wikidata.org/wiki/Q620615","display_name":"Mobile apps","level":2,"score":0.45719999074935913},{"id":"https://openalex.org/C165957694","wikidata":"https://www.wikidata.org/wiki/Q5421350","display_name":"Exploratory factor analysis","level":3,"score":0.4339999854564667},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.41920000314712524},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.4133000075817108},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.4074999988079071},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.3637000024318695},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3580999970436096},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.35429999232292175},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.3314000070095062},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.3003000020980835},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.29269999265670776},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.2732999920845032},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.2709999978542328},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.2651999890804291},{"id":"https://openalex.org/C197378717","wikidata":"https://www.wikidata.org/wiki/Q1154408","display_name":"Mobile commerce","level":2,"score":0.2619999945163727},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.26019999384880066}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.21844/mijia.21.2.3","doi":"https://doi.org/10.21844/mijia.21.2.3","is_oa":true,"landing_page_url":"https://doi.org/10.21844/mijia.21.2.3","pdf_url":"https://journals.smsvaranasi.com/index.php/managementinsight/article/download/2471/1092","source":{"id":"https://openalex.org/S2764671994","display_name":"Management Insight - The Journal of Incisive Analysers","issn_l":"0973-936X","issn":["0973-936X","2456-0936"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Management Insight","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.21844/mijia.21.2.3","doi":"https://doi.org/10.21844/mijia.21.2.3","is_oa":true,"landing_page_url":"https://doi.org/10.21844/mijia.21.2.3","pdf_url":"https://journals.smsvaranasi.com/index.php/managementinsight/article/download/2471/1092","source":{"id":"https://openalex.org/S2764671994","display_name":"Management Insight - The Journal of Incisive Analysers","issn_l":"0973-936X","issn":["0973-936X","2456-0936"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Management Insight","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7127640508.pdf","grobid_xml":"https://content.openalex.org/works/W7127640508.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W1410719325","https://openalex.org/W1998933811","https://openalex.org/W2122517769","https://openalex.org/W2160123621","https://openalex.org/W2168569455"],"related_works":["https://openalex.org/W7128802251","https://openalex.org/W4387222118","https://openalex.org/W7211900676","https://openalex.org/W6991779832","https://openalex.org/W4415604754","https://openalex.org/W4352992987","https://openalex.org/W4391593226","https://openalex.org/W4392392762","https://openalex.org/W4413256535","https://openalex.org/W4402158168"],"abstract_inverted_index":{"Gamification":[0],"has":[1],"emerged":[2],"as":[3],"a":[4,58],"powerful":[5],"strategy":[6],"in":[7,35,71,80],"mobile":[8],"commerce":[9],"(M-commerce)":[10],"applications,":[11],"enhancing":[12],"user":[13,72],"engagement":[14],"and":[15,51,61,95],"encouraging":[16],"repeat":[17],"usage.":[18,53],"This":[19],"study":[20,75],"explores":[21],"the":[22,27],"behavioral":[23],"factors":[24],"that":[25,77],"influence":[26],"adoption":[28],"of":[29],"gamified":[30,78],"reward":[31,49],"systems":[32],"among":[33],"users":[34],"Pune":[36],"city.":[37],"The":[38,74],"research":[39],"focuses":[40],"on":[41],"four":[42],"key":[43],"constructs:":[44],"perceived":[45,47],"enjoyment,":[46],"usefulness,":[48],"sensitivity,":[50],"habitual":[52],"Data":[54],"was":[55],"collected":[56],"through":[57],"structured":[59],"questionnaire":[60],"analyzed":[62],"using":[63],"exploratory":[64],"factor":[65],"analysis":[66],"to":[67],"identify":[68],"underlying":[69],"patterns":[70],"behavior.":[73],"confirms":[76],"features":[79],"shopping":[81],"apps":[82],"are":[83],"adopted":[84],"not":[85],"only":[86],"for":[87,91],"entertainment":[88],"but":[89],"also":[90],"their":[92],"practical":[93],"benefits":[94],"motivational":[96],"appeal.":[97]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-02-06T00:00:00"}