{"id":"https://openalex.org/W7127046317","doi":"https://doi.org/10.53697/jim.v5i4.3571","title":"Peran Digital Marketing dalam Meningkatkan Daya Saing UMKM di Era Ekonomi Digital","display_name":"Peran Digital Marketing dalam Meningkatkan Daya Saing UMKM di Era Ekonomi Digital","publication_year":2025,"publication_date":"2025-12-30","ids":{"openalex":"https://openalex.org/W7127046317","doi":"https://doi.org/10.53697/jim.v5i4.3571"},"language":"en","primary_location":{"id":"doi:10.53697/jim.v5i4.3571","doi":"https://doi.org/10.53697/jim.v5i4.3571","is_oa":true,"landing_page_url":"https://doi.org/10.53697/jim.v5i4.3571","pdf_url":"https://penerbitadm.pubmedia.id/index.php/JIM/article/download/3571/3193","source":{"id":"https://openalex.org/S4387281140","display_name":"Journal of Indonesian Management","issn_l":"2807-212X","issn":["2807-212X","2807-2405"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Indonesian Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://penerbitadm.pubmedia.id/index.php/JIM/article/download/3571/3193","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011762501","display_name":"Fadali Rahman","orcid":"https://orcid.org/0009-0003-6956-3784","observed_orcids":["https://orcid.org/0009-0003-6956-3784"]},"institutions":[{"id":"https://openalex.org/I4210086027","display_name":"Universitas Madura","ror":"https://ror.org/00chke646","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fadali Rahman","raw_affiliation_strings":["Universitas Madura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Madura","institution_ids":["https://openalex.org/I4210086027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110424180","display_name":"Adriani Kusuma","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210086027","display_name":"Universitas Madura","ror":"https://ror.org/00chke646","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Adriani Kusuma","raw_affiliation_strings":["Universitas Madura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Madura","institution_ids":["https://openalex.org/I4210086027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5124706634","display_name":"Akhmad Maulana Afrizal","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210086027","display_name":"Universitas Madura","ror":"https://ror.org/00chke646","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Akhmad Maulana Afrizal","raw_affiliation_strings":["Universitas Madura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Madura","institution_ids":["https://openalex.org/I4210086027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5124706107","display_name":"Nurul Hidayah Ansori","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210086027","display_name":"Universitas Madura","ror":"https://ror.org/00chke646","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurul Hidayah Ansori","raw_affiliation_strings":["Universitas Madura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Madura","institution_ids":["https://openalex.org/I4210086027"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5124696170","display_name":"Rahmadani Rahmadani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210086027","display_name":"Universitas Madura","ror":"https://ror.org/00chke646","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rahmadani Rahmadani","raw_affiliation_strings":["Universitas Madura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Madura","institution_ids":["https://openalex.org/I4210086027"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210086027"],"apc_list":null,"apc_paid":null,"fwci":0.9809,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.68159724,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"5","issue":"4","first_page":"6","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.7210000157356262},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.7680000066757202},{"id":"https://openalex.org/keywords/digital-economy","display_name":"digital economy","score":0.9900000095367432},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9769999980926514},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.7599999904632568},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.718999981880188},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.8659999966621399},{"id":"https://openalex.org/keywords/digital-infrastructure","display_name":"digital infrastructure","score":0.7599999904632568},{"id":"https://openalex.org/keywords/government-support-for-msmes","display_name":"government support for MSMEs","score":0.6949999928474426},{"id":"https://openalex.org/keywords/marketing-analytics","display_name":"marketing analytics","score":0.5580000281333923}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.7271999716758728},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6862999796867371},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.5367000102996826},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.515999972820282},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4876999855041504},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.43529999256134033},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3855000138282776},{"id":"https://openalex.org/C2985272809","wikidata":"https://www.wikidata.org/wiki/Q211017","display_name":"Digital government","level":3,"score":0.3700999915599823},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.3538999855518341},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.30709999799728394},{"id":"https://openalex.org/C203043789","wikidata":"https://www.wikidata.org/wiki/Q138461","display_name":"Digital economy","level":2,"score":0.3043000102043152},{"id":"https://openalex.org/C2991716581","wikidata":"https://www.wikidata.org/wiki/Q956129","display_name":"Digital era","level":3,"score":0.30070000886917114},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.2865000069141388},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.27230000495910645},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.265500009059906},{"id":"https://openalex.org/C207267971","wikidata":"https://www.wikidata.org/wiki/Q120208","display_name":"Emerging technologies","level":2,"score":0.2635999917984009},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.25369998812675476},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.25270000100135803},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.250900000333786},{"id":"https://openalex.org/C121017731","wikidata":"https://www.wikidata.org/wiki/Q11661","display_name":"Information technology","level":2,"score":0.2506999969482422}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.53697/jim.v5i4.3571","doi":"https://doi.org/10.53697/jim.v5i4.3571","is_oa":true,"landing_page_url":"https://doi.org/10.53697/jim.v5i4.3571","pdf_url":"https://penerbitadm.pubmedia.id/index.php/JIM/article/download/3571/3193","source":{"id":"https://openalex.org/S4387281140","display_name":"Journal of Indonesian Management","issn_l":"2807-212X","issn":["2807-212X","2807-2405"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Indonesian Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.53697/jim.v5i4.3571","doi":"https://doi.org/10.53697/jim.v5i4.3571","is_oa":true,"landing_page_url":"https://doi.org/10.53697/jim.v5i4.3571","pdf_url":"https://penerbitadm.pubmedia.id/index.php/JIM/article/download/3571/3193","source":{"id":"https://openalex.org/S4387281140","display_name":"Journal of Indonesian Management","issn_l":"2807-212X","issn":["2807-212X","2807-2405"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Indonesian Management","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.7825999855995178},{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.5378999710083008}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7127046317.pdf","grobid_xml":"https://content.openalex.org/works/W7127046317.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W4388692597","https://openalex.org/W4389039243","https://openalex.org/W4393964894","https://openalex.org/W4404704140","https://openalex.org/W4406346785","https://openalex.org/W4407948909","https://openalex.org/W4408509209"],"related_works":["https://openalex.org/W7215262574","https://openalex.org/W7162408113","https://openalex.org/W7221075198","https://openalex.org/W4402152605","https://openalex.org/W4409442469","https://openalex.org/W4400304418","https://openalex.org/W4410727016","https://openalex.org/W4411037998","https://openalex.org/W7215904104","https://openalex.org/W7220152117"],"abstract_inverted_index":{"The":[0],"advancement":[1],"of":[2,84,111],"digital":[3,23,26,107,117,139,145,161],"technology":[4],"has":[5,28],"brought":[6],"significant":[7,151],"changes":[8],"to":[9,51,81,134,153],"modern":[10],"marketing":[11,27,74,77,100,140],"systems,":[12],"particularly":[13],"for":[14,33,97,122],"MSMEs":[15,41,59,136,148],"Micro,":[16],"Small,":[17],"and":[18,36,49,68,86,94,115,129],"Medium":[19],"Enterprises.":[20],"In":[21],"the":[22,143,158],"economy":[24],"era,":[25],"become":[29],"a":[30,82,109,150],"crucial":[31],"strategy":[32,146],"increasing":[34],"competitiveness":[35],"expanding":[37],"market":[38,92],"reach.":[39],"Many":[40],"have":[42,149],"begun":[43],"utilizing":[44],"social":[45],"media":[46],"platforms,":[47],"marketplaces,":[48],"websites":[50],"effectively":[52,156],"promote":[53],"their":[54,138],"products.":[55],"Through":[56],"this":[57],"approach,":[58],"can":[60],"interact":[61],"directly":[62],"with":[63],"consumers,":[64],"build":[65],"brand":[66],"image,":[67],"increase":[69],"sales":[70],"without":[71],"incurring":[72],"large":[73],"costs.":[75],"Digital":[76],"also":[78],"provides":[79],"access":[80],"variety":[83],"data":[85],"analytics":[87],"that":[88],"help":[89,135],"businesses":[90],"understand":[91],"behavior":[93],"needs,":[95],"allowing":[96],"more":[98,155],"precise":[99],"strategies.":[101],"However,":[102],"challenges":[103],"such":[104],"as":[105],"limited":[106],"literacy,":[108],"lack":[110],"competent":[112],"human":[113],"resources,":[114],"uneven":[116],"infrastructure":[118],"remain":[119],"major":[120],"obstacles":[121],"some":[123],"MSMEs.":[124],"Therefore,":[125],"government":[126],"support,":[127],"education,":[128],"ongoing":[130],"training":[131],"are":[132],"needed":[133],"optimize":[137],"potential.":[141],"With":[142],"right":[144],"implementation,":[147],"opportunity":[152],"compete":[154],"in":[157],"increasingly":[159],"dynamic":[160],"economy.":[162]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-02-03T00:00:00"}
