{"id":"https://openalex.org/W7127044840","doi":"https://doi.org/10.32479/irmm.22135","title":"Mapping the Landscape of Organizational Branding: A BERTopic-Driven Exploration","display_name":"Mapping the Landscape of Organizational Branding: A BERTopic-Driven Exploration","publication_year":2026,"publication_date":"2026-02-01","ids":{"openalex":"https://openalex.org/W7127044840","doi":"https://doi.org/10.32479/irmm.22135"},"language":"en","primary_location":{"id":"doi:10.32479/irmm.22135","doi":"https://doi.org/10.32479/irmm.22135","is_oa":true,"landing_page_url":"https://doi.org/10.32479/irmm.22135","pdf_url":"https://www.econjournals.com/index.php/irmm/article/download/22135/9700","source":{"id":"https://openalex.org/S2764968517","display_name":"International Review of Management and Marketing","issn_l":"2146-4405","issn":["2146-4405"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310318345","host_organization_name":"EconJournals","host_organization_lineage":["https://openalex.org/P4310318345"],"host_organization_lineage_names":["EconJournals"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Review of Management and Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.econjournals.com/index.php/irmm/article/download/22135/9700","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021550726","display_name":"Tamer K\u0131l\u0131\u00e7","orcid":"https://orcid.org/0000-0002-3419-4646","observed_orcids":["https://orcid.org/0000-0002-3419-4646"]},"institutions":[{"id":"https://openalex.org/I106245021","display_name":"\u00c7ankaya University","ror":"https://ror.org/056wqre19","country_code":"TR","type":"education","lineage":["https://openalex.org/I106245021"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Tamer Kili\u00e7","raw_affiliation_strings":["E-commerce and Marketing Program, \u00c7ankaya University, Ankara, T\u00fcrkiye"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"E-commerce and Marketing Program, \u00c7ankaya University, Ankara, T\u00fcrkiye","institution_ids":["https://openalex.org/I106245021"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019979582","display_name":"B\u00fclent \u00d6zsa\u00e7mac\u0131","orcid":"https://orcid.org/0000-0001-9074-0149","observed_orcids":["https://orcid.org/0000-0001-9074-0149"]},"institutions":[{"id":"https://openalex.org/I106245021","display_name":"\u00c7ankaya University","ror":"https://ror.org/056wqre19","country_code":"TR","type":"education","lineage":["https://openalex.org/I106245021"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"B\u00fclent \u00d6zsa\u00e7maci","raw_affiliation_strings":["Foreign Trade Program, \u00c7ankaya University, Ankara, T\u00fcrkiye"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Foreign Trade Program, \u00c7ankaya University, Ankara, T\u00fcrkiye","institution_ids":["https://openalex.org/I106245021"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I106245021"],"apc_list":{"value":300,"currency":"USD","value_usd":300},"apc_paid":{"value":300,"currency":"USD","value_usd":300},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"16","issue":"2","first_page":"193","last_page":"204"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9160000085830688,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9160000085830688,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.03500000014901161,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13803","display_name":"Organizational Strategy and Culture","score":0.019600000232458115,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/organizational-branding","display_name":"organizational branding","score":1.0},{"id":"https://openalex.org/keywords/employer-branding","display_name":"employer branding","score":0.8939999938011169},{"id":"https://openalex.org/keywords/talent-attraction","display_name":"talent attraction","score":0.9639999866485596},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9160000085830688},{"id":"https://openalex.org/keywords/organizational-identity","display_name":"organizational identity","score":0.9559999704360962},{"id":"https://openalex.org/keywords/corporate-heritage","display_name":"corporate heritage","score":0.9079999923706055},{"id":"https://openalex.org/keywords/destination-branding","display_name":"destination branding","score":0.8629999756813049},{"id":"https://openalex.org/keywords/blockchain","display_name":"blockchain","score":0.640999972820282},{"id":"https://openalex.org/keywords/stakeholder-engagement","display_name":"stakeholder engagement","score":0.6890000104904175},{"id":"https://openalex.org/keywords/corporate-purpose","display_name":"corporate purpose","score":0.9269999861717224},{"id":"https://openalex.org/keywords/legitimacy","display_name":"legitimacy","score":0.6240000128746033},{"id":"https://openalex.org/keywords/stakeholder-co-creation","display_name":"stakeholder co-creation","score":0.9760000109672546},{"id":"https://openalex.org/keywords/research-trends","display_name":"research trends","score":0.4819999933242798}],"concepts":[{"id":"https://openalex.org/C127627568","wikidata":"https://www.wikidata.org/wiki/Q1639361","display_name":"Sociotechnical system","level":2,"score":0.5626999735832214},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.5554999709129333},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.5454000234603882},{"id":"https://openalex.org/C196187386","wikidata":"https://www.wikidata.org/wiki/Q1050187","display_name":"Sociocultural evolution","level":2,"score":0.5092999935150146},{"id":"https://openalex.org/C2780719617","wikidata":"https://www.wikidata.org/wiki/Q1030752","display_name":"Salient","level":2,"score":0.49459999799728394},{"id":"https://openalex.org/C2778061430","wikidata":"https://www.wikidata.org/wiki/Q188823","display_name":"Scholarship","level":2,"score":0.4309999942779541},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.41029998660087585},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3982999920845032},{"id":"https://openalex.org/C83867959","wikidata":"https://www.wikidata.org/wiki/Q371467","display_name":"Scopus","level":3,"score":0.3822999894618988},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.3790000081062317},{"id":"https://openalex.org/C2781264176","wikidata":"https://www.wikidata.org/wiki/Q25048163","display_name":"Organizational identity","level":3,"score":0.36550000309944153},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.357699990272522},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.351500004529953},{"id":"https://openalex.org/C76178495","wikidata":"https://www.wikidata.org/wiki/Q4808784","display_name":"Asset (computer security)","level":2,"score":0.3206000030040741},{"id":"https://openalex.org/C2777591371","wikidata":"https://www.wikidata.org/wiki/Q17511757","display_name":"Brand relationship","level":3,"score":0.31949999928474426},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.30059999227523804},{"id":"https://openalex.org/C98965940","wikidata":"https://www.wikidata.org/wiki/Q877496","display_name":"Transaction cost","level":2,"score":0.29789999127388},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2948000133037567},{"id":"https://openalex.org/C78909007","wikidata":"https://www.wikidata.org/wiki/Q149584","display_name":"Organizational theory","level":2,"score":0.287200003862381},{"id":"https://openalex.org/C176239081","wikidata":"https://www.wikidata.org/wiki/Q2979849","display_name":"Stakeholder theory","level":3,"score":0.2840999960899353},{"id":"https://openalex.org/C169735623","wikidata":"https://www.wikidata.org/wiki/Q1430172","display_name":"Organizational learning","level":2,"score":0.28200000524520874},{"id":"https://openalex.org/C162919384","wikidata":"https://www.wikidata.org/wiki/Q6883388","display_name":"Development theory","level":2,"score":0.27889999747276306},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2784999907016754},{"id":"https://openalex.org/C129018949","wikidata":"https://www.wikidata.org/wiki/Q650472","display_name":"Organization development","level":2,"score":0.27239999175071716},{"id":"https://openalex.org/C66402592","wikidata":"https://www.wikidata.org/wiki/Q2271421","display_name":"Sentiment analysis","level":2,"score":0.2720000147819519},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2705000042915344},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.2669000029563904},{"id":"https://openalex.org/C43540301","wikidata":"https://www.wikidata.org/wiki/Q689971","display_name":"Paradigm shift","level":2,"score":0.2635999917984009},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.26190000772476196},{"id":"https://openalex.org/C2780984029","wikidata":"https://www.wikidata.org/wiki/Q2930198","display_name":"Stakeholder engagement","level":2,"score":0.2590999901294708},{"id":"https://openalex.org/C182566","wikidata":"https://www.wikidata.org/wiki/Q759524","display_name":"Organizational structure","level":2,"score":0.25859999656677246},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.2572999894618988},{"id":"https://openalex.org/C60641444","wikidata":"https://www.wikidata.org/wiki/Q841602","display_name":"Delphi method","level":2,"score":0.2515000104904175},{"id":"https://openalex.org/C116314809","wikidata":"https://www.wikidata.org/wiki/Q1937189","display_name":"Organizational communication","level":2,"score":0.250900000333786}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.32479/irmm.22135","doi":"https://doi.org/10.32479/irmm.22135","is_oa":true,"landing_page_url":"https://doi.org/10.32479/irmm.22135","pdf_url":"https://www.econjournals.com/index.php/irmm/article/download/22135/9700","source":{"id":"https://openalex.org/S2764968517","display_name":"International Review of Management and Marketing","issn_l":"2146-4405","issn":["2146-4405"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310318345","host_organization_name":"EconJournals","host_organization_lineage":["https://openalex.org/P4310318345"],"host_organization_lineage_names":["EconJournals"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Review of Management and Marketing","raw_type":"journal-article"},{"id":"pmh:oai:oai.econjournals.com:article/22135","doi":null,"is_oa":true,"landing_page_url":"https://econjournals.com/index.php/irmm/article/view/22135","pdf_url":"https://econjournals.com/index.php/irmm/article/download/22135/9700","source":{"id":"https://openalex.org/S2764968517","display_name":"International Review of Management and Marketing","issn_l":"2146-4405","issn":["2146-4405"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310318345","host_organization_name":"EconJournals","host_organization_lineage":["https://openalex.org/P4310318345"],"host_organization_lineage_names":["EconJournals"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2146-4405","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.32479/irmm.22135","doi":"https://doi.org/10.32479/irmm.22135","is_oa":true,"landing_page_url":"https://doi.org/10.32479/irmm.22135","pdf_url":"https://www.econjournals.com/index.php/irmm/article/download/22135/9700","source":{"id":"https://openalex.org/S2764968517","display_name":"International Review of Management and Marketing","issn_l":"2146-4405","issn":["2146-4405"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310318345","host_organization_name":"EconJournals","host_organization_lineage":["https://openalex.org/P4310318345"],"host_organization_lineage_names":["EconJournals"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Review of Management and Marketing","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7127044840.pdf","grobid_xml":"https://content.openalex.org/works/W7127044840.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7169567476","https://openalex.org/W3014578524","https://openalex.org/W4415778887","https://openalex.org/W7208763074","https://openalex.org/W4220790112","https://openalex.org/W4413304001","https://openalex.org/W4416707162","https://openalex.org/W7094940323","https://openalex.org/W6964042309","https://openalex.org/W7122848693"],"abstract_inverted_index":{"This":[0],"study":[1,139],"employs":[2],"a":[3,16,115,119,164],"comprehensive,":[4],"two-stage":[5],"methodology,":[6],"systematic":[7],"data":[8],"retrieval":[9],"from":[10,20,92],"the":[11,27,90,130,157],"Scopus":[12],"database":[13],"followed":[14],"by":[15],"Bidirectional":[17],"Encoder":[18],"Representations":[19],"Transformers":[21],"(BERTopic)-driven":[22],"text":[23],"analysis,":[24],"to":[25],"map":[26],"thematic":[28],"landscape":[29],"of":[30,84,160],"7,920":[31],"articles":[32],"on":[33],"organizational":[34,60,136,161],"branding.":[35],"The":[36,138],"analysis":[37,148],"uncovers":[38],"fifteen":[39],"predominant":[40],"topics":[41],"that":[42,99,141],"together":[43],"portray":[44],"an":[45,81,142],"increasingly":[46],"granular":[47],"field.":[48],"Salient":[49],"streams":[50],"encompass":[51],"employer":[52],"branding":[53,85,162],"and":[54,62,66,69,105,118,129,135],"talent":[55],"attraction,":[56],"consumer":[57],"brand":[58,97],"loyalty,":[59],"identity":[61],"corporate":[63,101],"heritage,":[64],"place":[65],"destination":[67],"branding,":[68],"emerging":[70],"technology-":[71],"enabled":[72],"trust":[73],"mechanisms":[74],"such":[75],"as":[76,113],"blockchain.":[77],"Time-series":[78],"results":[79],"confirm":[80],"accelerating":[82],"expansion":[83],"scholarship":[86],"after":[87],"2000,":[88],"underscoring":[89],"shift":[91],"product-centric":[93],"tactics":[94],"toward":[95],"organization-wide":[96],"strategies":[98],"intertwine":[100],"purpose,":[102],"stakeholder":[103,127],"engagement,":[104],"sociotechnical":[106],"change.":[107],"These":[108],"findings":[109],"reinforce":[110],"branding\u2019s":[111],"role":[112],"both":[114],"strategic":[116],"asset":[117],"sociocultural":[120],"practice,":[121],"informing":[122],"theory":[123],"development":[124],"in":[125,163],"legitimacy,":[126],"co-creation,":[128],"dynamic":[131],"interplay":[132],"between":[133],"technology":[134],"identity.":[137],"concludes":[140],"integrative":[143],"perspective,":[144],"combining":[145],"large-scale":[146],"computational":[147],"with":[149],"deep":[150],"qualitative":[151],"interpretation,":[152],"remains":[153],"essential":[154],"for":[155],"capturing":[156],"full":[158],"complexity":[159],"rapidly":[165],"evolving":[166],"social":[167],"landscape.":[168]},"counts_by_year":[],"updated_date":"2026-10-08T09:06:37.294493","created_date":"2026-02-03T00:00:00"}