{"id":"https://openalex.org/W7127044762","doi":"https://doi.org/10.1108/rjta-09-2025-0216","title":"Green self-identity and eco-consciousness in green apparel purchase intention: the roles of perceived consumer effectiveness and price sensitivity","display_name":"Green self-identity and eco-consciousness in green apparel purchase intention: the roles of perceived consumer effectiveness and price sensitivity","publication_year":2026,"publication_date":"2026-02-01","ids":{"openalex":"https://openalex.org/W7127044762","doi":"https://doi.org/10.1108/rjta-09-2025-0216"},"language":"en","primary_location":{"id":"doi:10.1108/rjta-09-2025-0216","doi":"https://doi.org/10.1108/rjta-09-2025-0216","is_oa":false,"landing_page_url":"https://doi.org/10.1108/rjta-09-2025-0216","pdf_url":null,"source":{"id":"https://openalex.org/S2764610108","display_name":"Research Journal of Textile and Apparel","issn_l":"1560-6074","issn":["1560-6074","2515-8090"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-d","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Research Journal of Textile and Apparel","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5124730872","display_name":"Sreelakshmi Aneesh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I20497027","display_name":"Cochin University of Science and Technology","ror":"https://ror.org/00a4kqq17","country_code":"IN","type":"education","lineage":["https://openalex.org/I20497027"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Sreelakshmi Aneesh","raw_affiliation_strings":["Cochin University of Science and Technology School of Management Studies, , Kochi,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cochin University of Science and Technology School of Management Studies, , Kochi,","institution_ids":["https://openalex.org/I20497027"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025845342","display_name":"Meera Prathapan","orcid":"https://orcid.org/0000-0002-4469-699X","observed_orcids":["https://orcid.org/0000-0002-4469-699X"]},"institutions":[{"id":"https://openalex.org/I20497027","display_name":"Cochin University of Science and Technology","ror":"https://ror.org/00a4kqq17","country_code":"IN","type":"education","lineage":["https://openalex.org/I20497027"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Meera Prathapan","raw_affiliation_strings":["Cochin University of Science and Technology School of Management Studies, , Kochi,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cochin University of Science and Technology School of Management Studies, , Kochi,","institution_ids":["https://openalex.org/I20497027"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5124730872"],"corresponding_institution_ids":["https://openalex.org/I20497027"],"apc_list":null,"apc_paid":null,"fwci":19.9696,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.98388013,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"16"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-self-identity","display_name":"green self-identity","score":0.9589999914169312},{"id":"https://openalex.org/keywords/eco-consciousness","display_name":"eco-consciousness","score":0.9990000128746033},{"id":"https://openalex.org/keywords/green-apparel","display_name":"green apparel","score":0.8019999861717224},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.996999979019165},{"id":"https://openalex.org/keywords/perceived-consumer-effectiveness","display_name":"perceived consumer effectiveness","score":0.9959999918937683},{"id":"https://openalex.org/keywords/price-sensitivity","display_name":"price sensitivity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/sustainable-consumer-behavior","display_name":"sustainable consumer behavior","score":0.8830000162124634},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.6740000247955322}],"concepts":[{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.7829999923706055},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5878999829292297},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5669000148773193},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.532800018787384},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5253000259399414},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.49540001153945923},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.47119998931884766},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.45590001344680786},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.45500001311302185},{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.37959998846054077},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3750999867916107},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.2669999897480011},{"id":"https://openalex.org/C2993103297","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer awareness","level":2,"score":0.26089999079704285}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/rjta-09-2025-0216","doi":"https://doi.org/10.1108/rjta-09-2025-0216","is_oa":false,"landing_page_url":"https://doi.org/10.1108/rjta-09-2025-0216","pdf_url":null,"source":{"id":"https://openalex.org/S2764610108","display_name":"Research Journal of Textile and Apparel","issn_l":"1560-6074","issn":["1560-6074","2515-8090"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-d","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Research Journal of Textile and Apparel","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12","score":0.807699978351593}],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320320767","display_name":"University Grants Commission","ror":"https://ror.org/04p800546"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":56,"referenced_works":["https://openalex.org/W1506150025","https://openalex.org/W1846503870","https://openalex.org/W2031041762","https://openalex.org/W2049242559","https://openalex.org/W2082116732","https://openalex.org/W2134368355","https://openalex.org/W2595641843","https://openalex.org/W2612878959","https://openalex.org/W2773265811","https://openalex.org/W2916067555","https://openalex.org/W2954871984","https://openalex.org/W2955745952","https://openalex.org/W2962691409","https://openalex.org/W3004153270","https://openalex.org/W3016024765","https://openalex.org/W3082203814","https://openalex.org/W3087857832","https://openalex.org/W3111246363","https://openalex.org/W3127852478","https://openalex.org/W3133570806","https://openalex.org/W3135631962","https://openalex.org/W3184590943","https://openalex.org/W4205493657","https://openalex.org/W4212801156","https://openalex.org/W4221027378","https://openalex.org/W4235678817","https://openalex.org/W4285736292","https://openalex.org/W4308289950","https://openalex.org/W4361278098","https://openalex.org/W4362705529","https://openalex.org/W4390744956","https://openalex.org/W4393871313","https://openalex.org/W4394684722","https://openalex.org/W4396750579","https://openalex.org/W4400156002","https://openalex.org/W4400687688","https://openalex.org/W4401659806","https://openalex.org/W4402508178","https://openalex.org/W4402686241","https://openalex.org/W4403964035","https://openalex.org/W4404827226","https://openalex.org/W4405308006","https://openalex.org/W4405539918","https://openalex.org/W4407421131","https://openalex.org/W4407909922","https://openalex.org/W4408043701","https://openalex.org/W4408115566","https://openalex.org/W4408204452","https://openalex.org/W4408237489","https://openalex.org/W4408670480","https://openalex.org/W4409002202","https://openalex.org/W4410737439","https://openalex.org/W4411325570","https://openalex.org/W4412047720","https://openalex.org/W4415781785","https://openalex.org/W4417160051"],"related_works":[],"abstract_inverted_index":{"Purpose":[0],"In":[1],"the":[2,14,29,45,53,63,69,110,124,135,159],"current":[3],"context":[4,54],"of":[5,32,48,55,112,129,137],"increasing":[6],"environmental":[7],"concerns,":[8],"this":[9,101],"study":[10,27],"aims":[11],"to":[12,108,146],"investigate":[13],"psychological":[15,125],"and":[16,35,68,88,126,133,142,148,157],"economic":[17,127],"factors":[18],"that":[19,85],"drive":[20],"consumers\u2019":[21],"green":[22,33,86,92,117,130,152],"apparel":[23,93,118,131],"purchase":[24,94,119],"intention.":[25,120],"This":[26],"examines":[28],"combined":[30],"effect":[31,111],"self-identity":[34,87],"eco-consciousness":[36,89],"mediated":[37],"through":[38,75],"perceived":[39,97,113],"consumer":[40,98,114,139],"effectiveness.":[41],"It":[42,122],"also":[43],"assesses":[44],"moderating":[46],"role":[47],"price":[49,104],"sensitivity,":[50],"particularly":[51],"within":[52],"emerging":[56],"markets.":[57],"Design/methodology/approach":[58],"A":[59],"quantitative":[60],"approach":[61],"using":[62],"questionnaire":[64],"method":[65],"was":[66,106],"conducted,":[67],"proposed":[70],"structural":[71,76],"relationships":[72],"were":[73],"tested":[74],"equation":[77],"modelling":[78],"in":[79,150],"AMOS.":[80],"Findings":[81],"The":[82],"results":[83],"indicate":[84],"significantly":[90],"enhance":[91],"intention,":[95],"with":[96],"effectiveness":[99,115],"mediating":[100],"relationship.":[102],"Furthermore,":[103],"sensitivity":[105],"found":[107],"moderate":[109],"on":[116],"Originality/value":[121],"highlights":[123],"drivers":[128],"purchasing":[132],"enhances":[134],"understanding":[136],"sustainable":[138],"behaviour":[140],"literature":[141],"delivers":[143],"actionable":[144],"recommendations":[145],"marketers":[147],"policymakers":[149],"promoting":[151],"apparel,":[153],"framing":[154],"pricing":[155],"strategies":[156],"segmenting":[158],"market.":[160]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2026-02-03T00:00:00"}