{"id":"https://openalex.org/W7127042965","doi":"https://doi.org/10.34013/jk.v9i2.2171","title":"Enhancing Tourism Destination Promotion through Strategic Instagram Engagement: A Case Study of @visitkarangsambung","display_name":"Enhancing Tourism Destination Promotion through Strategic Instagram Engagement: A Case Study of @visitkarangsambung","publication_year":2025,"publication_date":"2025-12-30","ids":{"openalex":"https://openalex.org/W7127042965","doi":"https://doi.org/10.34013/jk.v9i2.2171"},"language":"en","primary_location":{"id":"doi:10.34013/jk.v9i2.2171","doi":"https://doi.org/10.34013/jk.v9i2.2171","is_oa":true,"landing_page_url":"https://doi.org/10.34013/jk.v9i2.2171","pdf_url":"https://journal.poltekpar-nhi.ac.id/index.php/jk/article/download/2171/513","source":{"id":"https://openalex.org/S4210221737","display_name":"Jurnal Kepariwisataan Destinasi Hospitalitas dan Perjalanan","issn_l":"2477-3808","issn":["2477-3808","2721-4753"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/I4405256786","host_organization_name":"Politeknik Pariwisata NHI Bandung","host_organization_lineage":["https://openalex.org/I4405256786"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.poltekpar-nhi.ac.id/index.php/jk/article/download/2171/513","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051936028","display_name":"Nurdin Hidayah","orcid":"https://orcid.org/0000-0001-9588-7764","observed_orcids":["https://orcid.org/0000-0001-9588-7764"]},"institutions":[{"id":"https://openalex.org/I4405256786","display_name":"Politeknik Pariwisata NHI Bandung","ror":"https://ror.org/04hjvxe87","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405256786"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurdin Hidayah","raw_affiliation_strings":["Politeknik Pariwisata NHI Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Pariwisata NHI Bandung","institution_ids":["https://openalex.org/I4405256786"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073723824","display_name":"Herlan Suherlan","orcid":"https://orcid.org/0000-0002-7801-5208","observed_orcids":["https://orcid.org/0000-0002-7801-5208"]},"institutions":[{"id":"https://openalex.org/I4405256786","display_name":"Politeknik Pariwisata NHI Bandung","ror":"https://ror.org/04hjvxe87","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405256786"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Herlan Suherlan","raw_affiliation_strings":["Politeknik Pariwisata NHI Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Pariwisata NHI Bandung","institution_ids":["https://openalex.org/I4405256786"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092020514","display_name":"R. Fajar Widiarrachman","orcid":"https://orcid.org/0009-0009-3476-7764","observed_orcids":["https://orcid.org/0009-0009-3476-7764"]},"institutions":[{"id":"https://openalex.org/I4405256786","display_name":"Politeknik Pariwisata NHI Bandung","ror":"https://ror.org/04hjvxe87","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405256786"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"R. Fajar Widiarrachman","raw_affiliation_strings":["Politeknik Pariwisata NHI Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Pariwisata NHI Bandung","institution_ids":["https://openalex.org/I4405256786"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037440771","display_name":"Rifki Rahmanda Putra","orcid":"https://orcid.org/0000-0003-1982-2613","observed_orcids":["https://orcid.org/0000-0003-1982-2613"]},"institutions":[{"id":"https://openalex.org/I4405256786","display_name":"Politeknik Pariwisata NHI Bandung","ror":"https://ror.org/04hjvxe87","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405256786"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rifki Rahmanda Putra","raw_affiliation_strings":["Politeknik Pariwisata NHI Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Pariwisata NHI Bandung","institution_ids":["https://openalex.org/I4405256786"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5089386754","display_name":"Fitra Ananta Sujawoto","orcid":"https://orcid.org/0009-0002-1877-5608","observed_orcids":["https://orcid.org/0009-0002-1877-5608"]},"institutions":[{"id":"https://openalex.org/I4405256786","display_name":"Politeknik Pariwisata NHI Bandung","ror":"https://ror.org/04hjvxe87","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405256786"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fitra Ananta Sujawoto","raw_affiliation_strings":["Politeknik Pariwisata NHI Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Pariwisata NHI Bandung","institution_ids":["https://openalex.org/I4405256786"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405256786"],"apc_list":null,"apc_paid":null,"fwci":0.7402,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.72518583,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"9","issue":"2","first_page":"288","last_page":"302"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.00800000037997961,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instagram-engagement","display_name":"Instagram engagement","score":0.9470000267028809},{"id":"https://openalex.org/keywords/tourism-destination-promotion","display_name":"tourism destination promotion","score":0.9589999914169312},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8930000066757202},{"id":"https://openalex.org/keywords/rural-tourism","display_name":"rural tourism","score":0.7049999833106995},{"id":"https://openalex.org/keywords/tourist-villages","display_name":"tourism village","score":0.8640000224113464},{"id":"https://openalex.org/keywords/circular-model-of-some","display_name":"Circular Model of SOME","score":0.8360000252723694},{"id":"https://openalex.org/keywords/content-management","display_name":"content management","score":0.703000009059906},{"id":"https://openalex.org/keywords/audience-interaction","display_name":"audience interaction","score":0.9409999847412109},{"id":"https://openalex.org/keywords/karangsambung","display_name":"Karangsambung","score":0.8859999775886536}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7335000038146973},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.6672999858856201},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6168000102043152},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5827999711036682},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5266000032424927},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5218999981880188},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.49639999866485596},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4675000011920929},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.45159998536109924},{"id":"https://openalex.org/C2992285103","wikidata":"https://www.wikidata.org/wiki/Q3689421","display_name":"Destination marketing","level":4,"score":0.40070000290870667},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3874000012874603},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.3815000057220459},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.35249999165534973},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.33880001306533813},{"id":"https://openalex.org/C2992123345","wikidata":"https://www.wikidata.org/wiki/Q362778","display_name":"Destination management","level":4,"score":0.3255000114440918},{"id":"https://openalex.org/C205112559","wikidata":"https://www.wikidata.org/wiki/Q7257735","display_name":"Public engagement","level":2,"score":0.31700000166893005},{"id":"https://openalex.org/C75545042","wikidata":"https://www.wikidata.org/wiki/Q1350203","display_name":"Tourism geography","level":3,"score":0.3021000027656555},{"id":"https://openalex.org/C9701087","wikidata":"https://www.wikidata.org/wiki/Q1283504","display_name":"Social engagement","level":2,"score":0.29809999465942383},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2928999960422516},{"id":"https://openalex.org/C2781286702","wikidata":"https://www.wikidata.org/wiki/Q2604680","display_name":"Target audience","level":2,"score":0.2903999984264374},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.28600001335144043},{"id":"https://openalex.org/C538473155","wikidata":"https://www.wikidata.org/wiki/Q1916399","display_name":"Media management","level":2,"score":0.2777000069618225},{"id":"https://openalex.org/C2776193868","wikidata":"https://www.wikidata.org/wiki/Q5154950","display_name":"Community engagement","level":2,"score":0.27250000834465027},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.2709999978542328},{"id":"https://openalex.org/C184356942","wikidata":"https://www.wikidata.org/wiki/Q830382","display_name":"Best practice","level":2,"score":0.27059999108314514},{"id":"https://openalex.org/C99753626","wikidata":"https://www.wikidata.org/wiki/Q14937678","display_name":"Employee engagement","level":2,"score":0.2662000060081482},{"id":"https://openalex.org/C189705334","wikidata":"https://www.wikidata.org/wiki/Q15816013","display_name":"Hospitality management studies","level":3,"score":0.2651999890804291},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.25999999046325684},{"id":"https://openalex.org/C3020234875","wikidata":"https://www.wikidata.org/wiki/Q1260632","display_name":"Media content","level":2,"score":0.2531999945640564},{"id":"https://openalex.org/C178408851","wikidata":"https://www.wikidata.org/wiki/Q558685","display_name":"Content marketing","level":3,"score":0.25290000438690186},{"id":"https://openalex.org/C2780984029","wikidata":"https://www.wikidata.org/wiki/Q2930198","display_name":"Stakeholder engagement","level":2,"score":0.2513999938964844}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.34013/jk.v9i2.2171","doi":"https://doi.org/10.34013/jk.v9i2.2171","is_oa":true,"landing_page_url":"https://doi.org/10.34013/jk.v9i2.2171","pdf_url":"https://journal.poltekpar-nhi.ac.id/index.php/jk/article/download/2171/513","source":{"id":"https://openalex.org/S4210221737","display_name":"Jurnal Kepariwisataan Destinasi Hospitalitas dan Perjalanan","issn_l":"2477-3808","issn":["2477-3808","2721-4753"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/I4405256786","host_organization_name":"Politeknik Pariwisata NHI Bandung","host_organization_lineage":["https://openalex.org/I4405256786"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.34013/jk.v9i2.2171","doi":"https://doi.org/10.34013/jk.v9i2.2171","is_oa":true,"landing_page_url":"https://doi.org/10.34013/jk.v9i2.2171","pdf_url":"https://journal.poltekpar-nhi.ac.id/index.php/jk/article/download/2171/513","source":{"id":"https://openalex.org/S4210221737","display_name":"Jurnal Kepariwisataan Destinasi Hospitalitas dan Perjalanan","issn_l":"2477-3808","issn":["2477-3808","2721-4753"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/I4405256786","host_organization_name":"Politeknik Pariwisata NHI Bandung","host_organization_lineage":["https://openalex.org/I4405256786"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7127042965.pdf","grobid_xml":"https://content.openalex.org/works/W7127042965.grobid-xml"},"referenced_works_count":23,"referenced_works":["https://openalex.org/W1970723408","https://openalex.org/W2569841290","https://openalex.org/W2762828520","https://openalex.org/W3009176202","https://openalex.org/W3080419682","https://openalex.org/W3100960013","https://openalex.org/W3176732763","https://openalex.org/W3179824743","https://openalex.org/W3195564944","https://openalex.org/W3207819123","https://openalex.org/W4221008398","https://openalex.org/W4303969082","https://openalex.org/W4313821830","https://openalex.org/W4320028267","https://openalex.org/W4382061038","https://openalex.org/W4387012307","https://openalex.org/W4388024169","https://openalex.org/W4388868243","https://openalex.org/W4389189092","https://openalex.org/W4390471554","https://openalex.org/W4391928679","https://openalex.org/W4414797627","https://openalex.org/W4416775028"],"related_works":["https://openalex.org/W4407758269","https://openalex.org/W4405013959","https://openalex.org/W4394845848","https://openalex.org/W4388024169","https://openalex.org/W7220063980","https://openalex.org/W7203793008","https://openalex.org/W7165828675","https://openalex.org/W4408078973","https://openalex.org/W7219447775","https://openalex.org/W7113569270"],"abstract_inverted_index":{"This":[0,108],"study":[1,24,81],"explores":[2],"the":[3,6,11,26,68,114,125],"performance":[4],"of":[5,14,54,79],"Instagram":[7,63,90],"account":[8],"@visitkarangsambung":[9],"using":[10],"Circular":[12],"Model":[13],"SOME":[15],"(Share,":[16],"Optimize,":[17],"Manage,":[18],"Engage).":[19],"Employing":[20],"a":[21],"qualitative":[22],"case":[23],"approach,":[25],"research":[27,109],"reveals":[28],"that":[29,86],"current":[30],"management":[31],"practices":[32],"are":[33],"suboptimal":[34],"in":[35,74,121],"all":[36],"four":[37],"model":[38],"dimensions.":[39],"Key":[40],"issues":[41],"include":[42],"unstructured":[43],"content":[44,50,98,101],"sharing,":[45],"limited":[46],"audience":[47],"interaction,":[48],"weak":[49],"management,":[51],"and":[52,65,103,123],"lack":[53],"strategic":[55],"engagement.":[56],"Findings":[57],"offer":[58],"actionable":[59],"insights":[60],"for":[61,84],"improving":[62],"engagement":[64,91,106],"contribute":[66,112],"to":[67,88,111,113],"literature":[69,116],"on":[70,117,127],"social":[71,118,130],"media":[72,119,131],"marketing":[73,120,132],"rural":[75],"tourism.":[76],"The":[77],"implications":[78],"this":[80],"provide":[82],"input":[83],"organizations":[85],"want":[87],"increase":[89],"rates,":[92],"namely:":[93],"strengthening":[94],"share":[95],"strategy;":[96],"optimizing":[97],"performance;":[99],"better":[100],"management;":[102],"more":[104],"active":[105],"strategies.":[107],"aims":[110],"existing":[115],"tourism":[122,128],"fill":[124],"gap":[126],"village":[129],"research.":[133]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-02-03T00:00:00"}
