{"id":"https://openalex.org/W7127040158","doi":"https://doi.org/10.2139/ssrn.6100810","title":"Emojis for Good: How Emoji Symbolism in Brand Communication Affects Consumer Active Engagement with Sustainable Development Goals","display_name":"Emojis for Good: How Emoji Symbolism in Brand Communication Affects Consumer Active Engagement with Sustainable Development Goals","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7127040158","doi":"https://doi.org/10.2139/ssrn.6100810"},"language":"en","primary_location":{"id":"doi:10.2139/ssrn.6100810","doi":"https://doi.org/10.2139/ssrn.6100810","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.6100810","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.6100810","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093774744","display_name":"Kedma Hamelberg","orcid":"https://orcid.org/0009-0001-4465-3105","observed_orcids":["https://orcid.org/0009-0001-4465-3105"]},"institutions":[{"id":"https://openalex.org/I887064364","display_name":"University of Amsterdam","ror":"https://ror.org/04dkp9463","country_code":"NL","type":"education","lineage":["https://openalex.org/I887064364"]}],"countries":["NL"],"is_corresponding":true,"raw_author_name":"Kedma Hamelberg","raw_affiliation_strings":["University of Amsterdam - Amsterdam Business School","University of Amsterdam - Amsterdam Business School, Spui 21, Amsterdam, 1018 WB, Netherlands"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Amsterdam - Amsterdam Business School","institution_ids":["https://openalex.org/I887064364"]},{"raw_affiliation_string":"University of Amsterdam - Amsterdam Business School, Spui 21, Amsterdam, 1018 WB, Netherlands","institution_ids":["https://openalex.org/I887064364"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5045579689","display_name":"Umut Konu\u015f","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I887064364","display_name":"University of Amsterdam","ror":"https://ror.org/04dkp9463","country_code":"NL","type":"education","lineage":["https://openalex.org/I887064364"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Umut Konus","raw_affiliation_strings":["University of Amsterdam Business School","University of Amsterdam Business School, Roetersstraat 18, Amsterdam, 1018WB, Netherlands"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Amsterdam Business School","institution_ids":["https://openalex.org/I887064364"]},{"raw_affiliation_string":"University of Amsterdam Business School, Roetersstraat 18, Amsterdam, 1018WB, Netherlands","institution_ids":["https://openalex.org/I887064364"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5093774744"],"corresponding_institution_ids":["https://openalex.org/I887064364"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.8398000001907349,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.8398000001907349,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.15410000085830688,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainable-development-goals","display_name":"Sustainable Development Goals","score":0.9459999799728394},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.7149999737739563},{"id":"https://openalex.org/keywords/social-media-posts","display_name":"social media posts","score":0.6079999804496765},{"id":"https://openalex.org/keywords/brand-communication","display_name":"brand communication","score":0.7940000295639038},{"id":"https://openalex.org/keywords/media-richness-theory","display_name":"media richness theory","score":0.7820000052452087},{"id":"https://openalex.org/keywords/united-nations","display_name":"United Nations","score":0.5920000076293945},{"id":"https://openalex.org/keywords/message-clarity","display_name":"message clarity","score":0.6259999871253967}],"concepts":[{"id":"https://openalex.org/C2779247141","wikidata":"https://www.wikidata.org/wiki/Q1049294","display_name":"Emoji","level":3,"score":0.7235000133514404},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.554099977016449},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49239999055862427},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3716000020503998},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.364300012588501},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3571999967098236},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.33009999990463257},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.31859999895095825},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.298799991607666},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.290800005197525},{"id":"https://openalex.org/C3987366","wikidata":"https://www.wikidata.org/wiki/Q6658164","display_name":"Livelihood","level":3,"score":0.27709999680519104},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.263700008392334}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2139/ssrn.6100810","doi":"https://doi.org/10.2139/ssrn.6100810","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.6100810","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"}],"best_oa_location":{"id":"doi:10.2139/ssrn.6100810","doi":"https://doi.org/10.2139/ssrn.6100810","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.6100810","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4284994437","https://openalex.org/W7028024907","https://openalex.org/W4408215469","https://openalex.org/W4411373340","https://openalex.org/W2897032196","https://openalex.org/W4311172317","https://openalex.org/W2920534606","https://openalex.org/W4414758180","https://openalex.org/W3111957785","https://openalex.org/W7042384815"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-02-03T00:00:00"}