{"id":"https://openalex.org/W7126254331","doi":"https://doi.org/10.35319/perspectivas.202556294","title":"An\u00e1lisis de las redes sociales y su influencia en el comportamiento del consumidor dentro el sector de la barber\u00eda en el municipio de Cercado, Cochabamba","display_name":"An\u00e1lisis de las redes sociales y su influencia en el comportamiento del consumidor dentro el sector de la barber\u00eda en el municipio de Cercado, Cochabamba","publication_year":2025,"publication_date":"2025-11-25","ids":{"openalex":"https://openalex.org/W7126254331","doi":"https://doi.org/10.35319/perspectivas.202556294"},"language":"en","primary_location":{"id":"doi:10.35319/perspectivas.202556294","doi":"https://doi.org/10.35319/perspectivas.202556294","is_oa":true,"landing_page_url":"https://doi.org/10.35319/perspectivas.202556294","pdf_url":null,"source":{"id":"https://openalex.org/S2738699108","display_name":"Revista Perspectivas","issn_l":"1994-3733","issn":["1994-3733","2411-0566"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","scielo"],"host_organization":"https://openalex.org/P4310318951","host_organization_name":"Universidad Cat\u00f3lica Boliviana San Pablo","host_organization_lineage":["https://openalex.org/P4310318951"],"host_organization_lineage_names":["Universidad Cat\u00f3lica Boliviana San Pablo"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Perspectivas","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.35319/perspectivas.202556294","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5124313967","display_name":"Angel Mauricio Ramos Gr\u00e1geda","orcid":"https://orcid.org/0009-0009-0128-8548","observed_orcids":["https://orcid.org/0009-0009-0128-8548"]},"institutions":[{"id":"https://openalex.org/I4210131263","display_name":"Universidad Privada del Valle","ror":"https://ror.org/03wjn2094","country_code":"BO","type":"education","lineage":["https://openalex.org/I4210131263"]}],"countries":["BO"],"is_corresponding":false,"raw_author_name":"Angel Mauricio Ramos Gr\u00e1geda","raw_affiliation_strings":["Universidad Privada del Valle"],"raw_orcid":"https://orcid.org/0009-0009-0128-8548","affiliations":[{"raw_affiliation_string":"Universidad Privada del Valle","institution_ids":["https://openalex.org/I4210131263"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075540182","display_name":"Claudia Viviana Santiva\u00f1ez Ramallo","orcid":"https://orcid.org/0009-0002-3917-2558","observed_orcids":["https://orcid.org/0009-0002-3917-2558"]},"institutions":[{"id":"https://openalex.org/I4210131263","display_name":"Universidad Privada del Valle","ror":"https://ror.org/03wjn2094","country_code":"BO","type":"education","lineage":["https://openalex.org/I4210131263"]}],"countries":["BO"],"is_corresponding":false,"raw_author_name":"Claudia Viviana Santiva\u00f1ez Ramallo","raw_affiliation_strings":["Universidad Privada del Valle"],"raw_orcid":"https://orcid.org/0009-0002-3917-2558","affiliations":[{"raw_affiliation_string":"Universidad Privada del Valle","institution_ids":["https://openalex.org/I4210131263"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210131263"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"56","first_page":"257","last_page":"298"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7128999829292297,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7128999829292297,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.266400009393692,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.00800000037997961,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.8159999847412109},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8190000057220459},{"id":"https://openalex.org/keywords/barbershops","display_name":"barbershops","score":0.9120000004768372},{"id":"https://openalex.org/keywords/male-grooming","display_name":"male grooming","score":0.7889999747276306},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.9430000185966492},{"id":"https://openalex.org/keywords/digital-technology-adoption","display_name":"digital technology adoption","score":0.902999997138977},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.4560000002384186},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.7289999723434448}],"concepts":[{"id":"https://openalex.org/C549774020","wikidata":"https://www.wikidata.org/wiki/Q851147","display_name":"Welfare economics","level":1,"score":0.6394000053405762},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.4422000050544739},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.3993000090122223},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.38019999861717224},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3456000089645386},{"id":"https://openalex.org/C139807058","wikidata":"https://www.wikidata.org/wiki/Q352374","display_name":"Adaptation (eye)","level":2,"score":0.33340001106262207},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3206999897956848},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.28690001368522644},{"id":"https://openalex.org/C2983815764","wikidata":"https://www.wikidata.org/wiki/Q7551167","display_name":"Social impact","level":3,"score":0.2782999873161316},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.267300009727478},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2653000056743622},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.262800008058548},{"id":"https://openalex.org/C112758219","wikidata":"https://www.wikidata.org/wiki/Q16038819","display_name":"Duration (music)","level":2,"score":0.25040000677108765}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.35319/perspectivas.202556294","doi":"https://doi.org/10.35319/perspectivas.202556294","is_oa":true,"landing_page_url":"https://doi.org/10.35319/perspectivas.202556294","pdf_url":null,"source":{"id":"https://openalex.org/S2738699108","display_name":"Revista Perspectivas","issn_l":"1994-3733","issn":["1994-3733","2411-0566"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","scielo"],"host_organization":"https://openalex.org/P4310318951","host_organization_name":"Universidad Cat\u00f3lica Boliviana San Pablo","host_organization_lineage":["https://openalex.org/P4310318951"],"host_organization_lineage_names":["Universidad Cat\u00f3lica Boliviana San Pablo"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Perspectivas","raw_type":"journal-article"},{"id":"pmh:oai:perspectivas.ucb.edu.bo:article/294","doi":null,"is_oa":true,"landing_page_url":"https://perspectivas.ucb.edu.bo/index.php/a/article/view/294","pdf_url":null,"source":{"id":"https://openalex.org/S2738699108","display_name":"Revista Perspectivas","issn_l":"1994-3733","issn":["1994-3733","2411-0566"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","scielo"],"host_organization":"https://openalex.org/P4310318951","host_organization_name":"Universidad Cat\u00f3lica Boliviana San Pablo","host_organization_lineage":["https://openalex.org/P4310318951"],"host_organization_lineage_names":["Universidad Cat\u00f3lica Boliviana San Pablo"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1994-3733","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.35319/perspectivas.202556294","doi":"https://doi.org/10.35319/perspectivas.202556294","is_oa":true,"landing_page_url":"https://doi.org/10.35319/perspectivas.202556294","pdf_url":null,"source":{"id":"https://openalex.org/S2738699108","display_name":"Revista Perspectivas","issn_l":"1994-3733","issn":["1994-3733","2411-0566"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","scielo"],"host_organization":"https://openalex.org/P4310318951","host_organization_name":"Universidad Cat\u00f3lica Boliviana San Pablo","host_organization_lineage":["https://openalex.org/P4310318951"],"host_organization_lineage_names":["Universidad Cat\u00f3lica Boliviana San Pablo"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Perspectivas","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4405383609","https://openalex.org/W7155299209","https://openalex.org/W7217486587","https://openalex.org/W4407486487","https://openalex.org/W7133334651","https://openalex.org/W4383721767","https://openalex.org/W4404409624","https://openalex.org/W7205708558","https://openalex.org/W4413870436","https://openalex.org/W2490066089"],"abstract_inverted_index":{"This":[0],"paper":[1],"aims":[2],"to":[3,41,70,79,89],"analyze":[4],"the":[5,11,20,26,34,53,56,80,90,93],"use":[6],"of":[7,22,28,58,92],"social":[8],"media":[9],"in":[10,16,19],"male":[12],"grooming":[13],"sector,":[14],"specifically":[15],"barbershops":[17],"located":[18],"municipality":[21],"Cercado,":[23],"Cochabamba.":[24],"In":[25],"face":[27],"a":[29,75],"competitive":[30],"and":[31,45,66],"growing":[32],"market,":[33],"Technology":[35],"Acceptance":[36],"Model":[37],"(TAM)":[38],"was":[39,64,83],"applied":[40],"examine":[42],"consumers\u2019":[43],"perceptions":[44],"their":[46],"influence":[47],"on":[48,52,61],"digital":[49],"adoption.":[50],"Based":[51],"collected":[54],"data,":[55],"impact":[57],"these":[59],"platforms":[60],"customer":[62],"behavior":[63],"evaluated,":[65],"strategies":[67],"were":[68],"proposed":[69],"enhance":[71],"business":[72],"performance.":[73],"As":[74],"result,":[76],"an":[77,86],"adjustment":[78],"original":[81],"model":[82],"made,":[84],"providing":[85],"adaptation":[87],"tailored":[88],"needs":[91],"local":[94],"sector.":[95]},"counts_by_year":[],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2026-02-01T00:00:00"}