{"id":"https://openalex.org/W7126048166","doi":"https://doi.org/10.63468/jpsa.4.1.23","title":"Exploring the Relationship Between Sustainable Business Practices and Brand Loyalty: Evidence from Pakistan\u2019s Manufacturing and Retail","display_name":"Exploring the Relationship Between Sustainable Business Practices and Brand Loyalty: Evidence from Pakistan\u2019s Manufacturing and Retail","publication_year":2026,"publication_date":"2026-01-29","ids":{"openalex":"https://openalex.org/W7126048166","doi":"https://doi.org/10.63468/jpsa.4.1.23"},"language":"en","primary_location":{"id":"doi:10.63468/jpsa.4.1.23","doi":"https://doi.org/10.63468/jpsa.4.1.23","is_oa":true,"landing_page_url":"https://doi.org/10.63468/jpsa.4.1.23","pdf_url":"https://journalpsa.com.pk/index.php/JPSA/article/download/473/478","source":{"id":"https://openalex.org/S5407043214","display_name":"Journal of Political Stability Archive","issn_l":"3006-5860","issn":["3006-5860","3006-5879"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Political Stability Archive","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journalpsa.com.pk/index.php/JPSA/article/download/473/478","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067639790","display_name":"Zeeshan Muhammad Naeem","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387154413","display_name":"University of Sialkot","ror":"https://ror.org/00kg1aq11","country_code":"PK","type":"education","lineage":["https://openalex.org/I4387154413"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Zeeshan Naeem","raw_affiliation_strings":["MBA Scholar, University of Sialkot (USKT), Sialkot, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MBA Scholar, University of Sialkot (USKT), Sialkot, Pakistan","institution_ids":["https://openalex.org/I4387154413"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5136320719","display_name":"Dr. Inam Ullah Khan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387154413","display_name":"University of Sialkot","ror":"https://ror.org/00kg1aq11","country_code":"PK","type":"education","lineage":["https://openalex.org/I4387154413"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Inam Ullah Khan","raw_affiliation_strings":["Assistant Professor, Department of Business Administration, University of Sialkot, Sialkot, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor, Department of Business Administration, University of Sialkot, Sialkot, Pakistan","institution_ids":["https://openalex.org/I4387154413"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5124228112","display_name":"Ifra Shehzadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387154413","display_name":"University of Sialkot","ror":"https://ror.org/00kg1aq11","country_code":"PK","type":"education","lineage":["https://openalex.org/I4387154413"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Ifra Shehzadi","raw_affiliation_strings":["MS Scholar, Business Administration, University of Sialkot (USKT), Sialkot, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MS Scholar, Business Administration, University of Sialkot (USKT), Sialkot, Pakistan","institution_ids":["https://openalex.org/I4387154413"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5123334431","display_name":"Zohaib Khalid","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387154413","display_name":"University of Sialkot","ror":"https://ror.org/00kg1aq11","country_code":"PK","type":"education","lineage":["https://openalex.org/I4387154413"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Zohaib Khalid","raw_affiliation_strings":["MS Scholar, Business Administration, University of Sialkot (USKT), Sialkot, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MS Scholar, Business Administration, University of Sialkot (USKT), Sialkot, Pakistan","institution_ids":["https://openalex.org/I4387154413"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4387154413"],"apc_list":null,"apc_paid":null,"fwci":106.1577,"has_fulltext":true,"cited_by_count":34,"citation_normalized_percentile":{"value":0.99978661,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"4","issue":"1","first_page":"401","last_page":"415"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8539999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8539999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.055799998342990875,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0494999997317791,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/esg-practices","display_name":"ESG practices","score":0.8220000267028809},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.8899999856948853},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9549999833106995},{"id":"https://openalex.org/keywords/environmental-practices","display_name":"environmental practices","score":0.8159999847412109},{"id":"https://openalex.org/keywords/corporate-governance","display_name":"corporate governance","score":0.7799999713897705},{"id":"https://openalex.org/keywords/social-practices","display_name":"social practices","score":0.8389999866485596},{"id":"https://openalex.org/keywords/sustainable-business-practices","display_name":"sustainable business practices","score":0.8510000109672546},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9010000228881836},{"id":"https://openalex.org/keywords/stakeholder-theory","display_name":"stakeholder theory","score":0.7900000214576721},{"id":"https://openalex.org/keywords/theory-of-planned-behavior","display_name":"theory of planned behavior","score":0.9940000176429749},{"id":"https://openalex.org/keywords/manufacturing-industry","display_name":"manufacturing industry","score":0.6919999718666077},{"id":"https://openalex.org/keywords/retail-trade","display_name":"retail trade","score":0.9940000176429749},{"id":"https://openalex.org/keywords/pakistan","display_name":"Pakistan","score":0.5740000009536743}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6927000284194946},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6241999864578247},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.620199978351593},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.507099986076355},{"id":"https://openalex.org/C124936454","wikidata":"https://www.wikidata.org/wiki/Q17086827","display_name":"Sobel test","level":3,"score":0.47870001196861267},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.46970000863075256},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.45500001311302185},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4456000030040741},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.4311000108718872},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.41929998993873596},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.4133000075817108},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.40070000290870667},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.3422999978065491},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.3181999921798706},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.3118000030517578},{"id":"https://openalex.org/C176239081","wikidata":"https://www.wikidata.org/wiki/Q2979849","display_name":"Stakeholder theory","level":3,"score":0.3111000061035156},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.3093000054359436},{"id":"https://openalex.org/C2777591371","wikidata":"https://www.wikidata.org/wiki/Q17511757","display_name":"Brand relationship","level":3,"score":0.2973000109195709},{"id":"https://openalex.org/C2781206490","wikidata":"https://www.wikidata.org/wiki/Q59751","display_name":"Stakeholder management","level":3,"score":0.2944999933242798},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.2827000021934509},{"id":"https://openalex.org/C24614281","wikidata":"https://www.wikidata.org/wiki/Q17086331","display_name":"Moderated mediation","level":2,"score":0.28200000524520874},{"id":"https://openalex.org/C178008962","wikidata":"https://www.wikidata.org/wiki/Q295382","display_name":"Sustainable business","level":3,"score":0.2711000144481659},{"id":"https://openalex.org/C87156501","wikidata":"https://www.wikidata.org/wiki/Q7268708","display_name":"Qualitative property","level":2,"score":0.2709999978542328},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.2678999900817871},{"id":"https://openalex.org/C2780984029","wikidata":"https://www.wikidata.org/wiki/Q2930198","display_name":"Stakeholder engagement","level":2,"score":0.26660001277923584},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2637999951839447},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.257999986410141},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.25760000944137573},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.25589999556541443},{"id":"https://openalex.org/C147887874","wikidata":"https://www.wikidata.org/wiki/Q16252774","display_name":"Institutional theory","level":2,"score":0.25540000200271606}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.63468/jpsa.4.1.23","doi":"https://doi.org/10.63468/jpsa.4.1.23","is_oa":true,"landing_page_url":"https://doi.org/10.63468/jpsa.4.1.23","pdf_url":"https://journalpsa.com.pk/index.php/JPSA/article/download/473/478","source":{"id":"https://openalex.org/S5407043214","display_name":"Journal of Political Stability Archive","issn_l":"3006-5860","issn":["3006-5860","3006-5879"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Political Stability Archive","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.63468/jpsa.4.1.23","doi":"https://doi.org/10.63468/jpsa.4.1.23","is_oa":true,"landing_page_url":"https://doi.org/10.63468/jpsa.4.1.23","pdf_url":"https://journalpsa.com.pk/index.php/JPSA/article/download/473/478","source":{"id":"https://openalex.org/S5407043214","display_name":"Journal of Political Stability Archive","issn_l":"3006-5860","issn":["3006-5860","3006-5879"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Political Stability Archive","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production","score":0.5925999879837036}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7126048166.pdf","grobid_xml":"https://content.openalex.org/works/W7126048166.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W2890415629","https://openalex.org/W3121096441","https://openalex.org/W3215223706","https://openalex.org/W4210542757","https://openalex.org/W4385718846","https://openalex.org/W4390877862"],"related_works":["https://openalex.org/W4389396969","https://openalex.org/W7153239278","https://openalex.org/W4410737295","https://openalex.org/W7143778087","https://openalex.org/W4414815412","https://openalex.org/W7167739903","https://openalex.org/W7219121260","https://openalex.org/W7202215499","https://openalex.org/W3126948052","https://openalex.org/W7133336904"],"abstract_inverted_index":{"Very":[0],"few":[1],"studies":[2],"investigate":[3],"the":[4,17,27,30,38,58,62,78,108,133,181,192,251],"effect":[5],"of":[6,32,64,80,180,217],"Environmental,":[7],"Social,":[8],"and":[9,41,61,69,83,104,153,186,225,249,264],"Governance":[10],"(ESG)":[11],"practices":[12,131,155,185],"on":[13,16,57,136,196,240],"consumer":[14],"behavior":[15,66],"emerging":[18],"market.":[19],"The":[20,51,126,162,233],"research":[21],"question":[22],"in":[23,37,219,245,250],"this":[24],"study":[25],"is":[26,67,188],"following:":[28],"how":[29],"dimensions":[31],"ESG":[33],"affect":[34],"brand":[35,137,165],"loyalty":[36,138,166,187],"Pakistani":[39],"manufacturing":[40],"retail":[42],"industries":[43],"taking":[44],"customer":[45,177],"trust":[46,178,227],"as":[47,191,228,261],"a":[48,114,118,246],"mediating":[49,231],"variable.":[50,232],"cross-sectional":[52,262],"design":[53,263],"because":[54],"it":[55],"relies":[56],"stakeholder":[59],"theory":[60,63],"planned":[65],"qualitative":[68],"utilized":[70],"both":[71],"structured":[72],"questionnaires":[73],"which":[74],"were":[75,110],"given":[76],"to":[77,200,242],"sample":[79],"350":[81],"consumers":[82],"50":[84],"business":[85],"managers.":[86],"Data":[87],"analysis":[88,174],"was":[89,98],"done":[90],"through":[91],"SPSS":[92],"version":[93],"26":[94],"where":[95],"reliability":[96],"test":[97],"conducted,":[99],"correlation":[100],"analysis,":[101],"multiple":[102],"regression":[103],"mediation":[105],"analysis.":[106],"All":[107],"scales":[109],"very":[111,119],"reliable":[112],"(Cronbach":[113],"=":[115,124,140,148,157,168,198,202,207],"0.78-0.89)":[116],"with":[117,204],"good":[120],"sampling":[121],"adequacy":[122],"(KMO":[123],"0.94).":[125],"results":[127,234],"show":[128],"that":[129,176,236],"environmental":[130,184],"have":[132],"highest":[134],"impact":[135],"(b":[139,147,156],"0.75,":[141],"p":[142,150,159,209],"<":[143,151,160,210],"0.001),":[144],"then":[145],"governance":[146],"0.52,":[149],"0.01)":[152],"social":[154],"0.38,":[158],"0.05).":[161],"model":[163],"accounted":[164],"(R2":[167],"0.67)":[169],"by":[170],"67":[171],"percent.":[172],"Mediation":[173],"established":[175],"partially":[179],"relationships":[182],"between":[183],"not":[189],"strong":[190],"result":[193],"obtained":[194],"hinged":[195],"b":[197,201],"0.75":[199],"0.45":[203],"Sobel":[205],"z":[206],"4.82,":[208],"0.001.":[211],"This":[212],"paper":[213],"presents":[214],"ground-breaking":[215],"evidence":[216],"ESG-loyalty":[218],"Pakistan,":[220],"verifies":[221],"an":[222,229],"ESG-trust-loyalty":[223],"model,":[224],"establishes":[226],"essential":[230],"indicate":[235],"managers":[237],"are":[238,254],"focused":[239],"trying":[241],"explain":[243],"sustainability":[244],"transparent":[247],"manner":[248],"process,":[252],"policymakers":[253],"rewarding":[255],"ESG-adoption.":[256],"It":[257],"has":[258],"shortcomings":[259],"such":[260],"urban":[265],"geographic":[266],"emphasizing.":[267]},"counts_by_year":[{"year":2026,"cited_by_count":26},{"year":2025,"cited_by_count":8}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-01-30T00:00:00"}