{"id":"https://openalex.org/W7125932150","doi":"https://doi.org/10.55640/ijssll-06-01-09","title":"Corporate Social Responsibility and Its Influence on Customer Loyalty of Nestl\u00e9 Nigeria Plc","display_name":"Corporate Social Responsibility and Its Influence on Customer Loyalty of Nestl\u00e9 Nigeria Plc","publication_year":2026,"publication_date":"2026-01-28","ids":{"openalex":"https://openalex.org/W7125932150","doi":"https://doi.org/10.55640/ijssll-06-01-09"},"language":"en","primary_location":{"id":"doi:10.55640/ijssll-06-01-09","doi":"https://doi.org/10.55640/ijssll-06-01-09","is_oa":true,"landing_page_url":"https://doi.org/10.55640/ijssll-06-01-09","pdf_url":"https://randspublications.org/index.php/ijssll/article/download/177/158/498","source":{"id":"https://openalex.org/S5406973952","display_name":"International Journal of Social Sciences Language and Linguistics","issn_l":"2051-686X","issn":["2051-686X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Social Sciences, Language and Linguistics","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://randspublications.org/index.php/ijssll/article/download/177/158/498","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114558163","display_name":"Oluwafemi Princewill Adeyefa","orcid":"https://orcid.org/0009-0007-3166-9355","observed_orcids":["https://orcid.org/0009-0007-3166-9355"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"ADEYEFA, Oluwafemi Princewill","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0007-3166-9355","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5093578630","display_name":"Olayinka I. Emmanuel-Adeyefa","orcid":"https://orcid.org/0009-0001-6386-539X","observed_orcids":["https://orcid.org/0009-0001-6386-539X"]},"institutions":[{"id":"https://openalex.org/I28653996","display_name":"Adekunle Ajasin University","ror":"https://ror.org/04e27p903","country_code":"NG","type":"education","lineage":["https://openalex.org/I28653996"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Olayinka I. EMMANUEL-ADEYEFA","raw_affiliation_strings":["Doctoral Student , Department of Accounting , Adekunle Ajasin University , Akungba Akoko"],"raw_orcid":"https://orcid.org/0009-0001-6386-539X","affiliations":[{"raw_affiliation_string":"Doctoral Student , Department of Accounting , Adekunle Ajasin University , Akungba Akoko","institution_ids":["https://openalex.org/I28653996"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"06","issue":"01","first_page":"72","last_page":"87"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.6606000065803528,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.6606000065803528,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.1761000007390976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.1151999980211258,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":1.0},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":1.0},{"id":"https://openalex.org/keywords/environmental-responsibility","display_name":"environmental responsibility","score":0.8600000143051147},{"id":"https://openalex.org/keywords/ethical-responsibility","display_name":"ethical responsibility","score":0.7820000052452087},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.9399999976158142},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6169999837875366},{"id":"https://openalex.org/keywords/nigerian-consumers","display_name":"Nigerian consumers","score":0.6610000133514404}],"concepts":[{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.8848000168800354},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6773999929428101},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.6274999976158142},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5952000021934509},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5392000079154968},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.5149999856948853},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.4668000042438507},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.46050000190734863},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.3709999918937683},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.3709000051021576},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.3513000011444092},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.31200000643730164},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3061000108718872},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.29760000109672546},{"id":"https://openalex.org/C142546437","wikidata":"https://www.wikidata.org/wiki/Q2661195","display_name":"Descriptive research","level":2,"score":0.28999999165534973},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.2752000093460083},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.27090001106262207},{"id":"https://openalex.org/C191988596","wikidata":"https://www.wikidata.org/wiki/Q628374","display_name":"Null hypothesis","level":2,"score":0.2696000039577484},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.26190000772476196},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.25690001249313354},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.25619998574256897}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.55640/ijssll-06-01-09","doi":"https://doi.org/10.55640/ijssll-06-01-09","is_oa":true,"landing_page_url":"https://doi.org/10.55640/ijssll-06-01-09","pdf_url":"https://randspublications.org/index.php/ijssll/article/download/177/158/498","source":{"id":"https://openalex.org/S5406973952","display_name":"International Journal of Social Sciences Language and Linguistics","issn_l":"2051-686X","issn":["2051-686X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Social Sciences, Language and Linguistics","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.randspublications.org:article/177","doi":null,"is_oa":true,"landing_page_url":"https://randspublications.org/index.php/ijssll/article/view/177","pdf_url":"https://randspublications.org/index.php/ijssll/article/download/177/158","source":{"id":"https://openalex.org/S5406973952","display_name":"International Journal of Social Sciences Language and Linguistics","issn_l":"2051-686X","issn":["2051-686X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2051-686X","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:neliti.com:731883","doi":null,"is_oa":true,"landing_page_url":"https://www.neliti.com/publications/731883/corporate-social-responsibility-and-its-influence-on-customer-loyalty-of-nestle","pdf_url":"https://media.neliti.com/media/publications/731883-corporate-social-responsibility-and-its-b353e4b7.pdf","source":{"id":"https://openalex.org/S7407055263","display_name":"Neliti","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Social Sciences, Language and Linguistics","raw_type":"Journal:eArticle"}],"best_oa_location":{"id":"doi:10.55640/ijssll-06-01-09","doi":"https://doi.org/10.55640/ijssll-06-01-09","is_oa":true,"landing_page_url":"https://doi.org/10.55640/ijssll-06-01-09","pdf_url":"https://randspublications.org/index.php/ijssll/article/download/177/158/498","source":{"id":"https://openalex.org/S5406973952","display_name":"International Journal of Social Sciences Language and Linguistics","issn_l":"2051-686X","issn":["2051-686X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Social Sciences, Language and Linguistics","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7125932150.pdf","grobid_xml":"https://content.openalex.org/works/W7125932150.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W1965574139","https://openalex.org/W1971354656","https://openalex.org/W2142817685","https://openalex.org/W2156936111","https://openalex.org/W2914304889"],"related_works":["https://openalex.org/W3124794579","https://openalex.org/W7211953444","https://openalex.org/W3000210436","https://openalex.org/W3040427620","https://openalex.org/W2794495713","https://openalex.org/W2596882965","https://openalex.org/W7217173879","https://openalex.org/W6968563292","https://openalex.org/W7165004595","https://openalex.org/W7217326811"],"abstract_inverted_index":{"This":[0],"study":[1,47,73,211],"investigated":[2],"the":[3,22,26,36,72,109,158,245],"impact":[4,28],"of":[5,25,29,81,198,248],"Corporate":[6],"Social":[7],"Responsibility":[8,107,118,155,169],"(CSR)":[9],"on":[10,15,32,202],"customer":[11,33,65,101,144,203,232,256],"loyalty,":[12,204],"specifically":[13],"focusing":[14],"Nestl\u00e9":[16],"Nigeria":[17],"Plc.":[18],"The":[19,46,210],"research":[20,70],"addressed":[21],"insufficient":[23],"examination":[24],"direct":[27],"CSR":[30,91,138,200,215,250],"efforts":[31],"loyalty":[34,102,145],"within":[35],"Nigerian":[37,82],"context,":[38],"despite":[39],"significant":[40,86,187,196],"investments":[41],"by":[42,116],"organizations":[43],"like":[44],"Nestl\u00e9.":[45],"aimed":[48],"to":[49],"empirically":[50],"investigate":[51],"how":[52],"environmental":[53],"responsibility,":[54],"social":[55,223],"and":[56,59,97,100,122,141,176,222,229,253],"community":[57],"engagement,":[58],"ethical":[60],"corporate":[61],"governance":[62],"practices":[63],"influence":[64,143,197],"loyalty.":[66,233],"Utilizing":[67],"a":[68,79],"descriptive":[69],"design,":[71],"collected":[74],"data":[75],"through":[76],"questionnaires":[77],"from":[78],"sample":[80],"consumers.":[83],"Analysis":[84],"revealed":[85],"positive":[87],"correlations":[88],"between":[89],"all":[90,136],"dimensions":[92,139,201],"(Environmental":[93],"Responsibility,":[94],"Social/Community":[95,123,177],"Engagement,":[96],"Ethical":[98,106,154],"Responsibility)":[99],"(p":[103,207],"<":[104,152,165,174,183,208],"0.01).":[105],"demonstrated":[108],"strongest":[110,159],"correlation":[111],"(r":[112,119,125],"=":[113,120,126,149,162,171,180],"0.726),":[114],"followed":[115],"Environmental":[117,168],"0.711)":[121],"Engagement":[124,178],"0.678).":[127],"A":[128],"multiple":[129],"linear":[130],"regression":[131],"analysis":[132],"further":[133],"confirmed":[134],"that":[135,213],"three":[137,191],"significantly":[140,225],"positively":[142],"(F":[146],"(3,":[147],"187)":[148],"117.34,":[150],"p":[151,164,173,182],"0.001).":[153],"emerged":[156],"as":[157],"predictor":[160],"(\u03b2":[161,170,179],"0.345,":[163],"0.001),":[166],"with":[167],"0.297,":[172],"0.001)":[175,184],"0.264,":[181],"also":[185],"showing":[186],"predictive":[188],"power.":[189],"All":[190],"null":[192],"hypotheses,":[193],"stating":[194],"no":[195],"these":[199],"were":[205],"rejected":[206],"0.05).":[209],"concludes":[212],"effective":[214],"strategies,":[216],"particularly":[217],"those":[218],"encompassing":[219],"ethical,":[220],"environmental,":[221],"dimensions,":[224],"enhance":[226],"brand":[227],"perception":[228],"foster":[230],"sustained":[231],"These":[234],"findings":[235],"provide":[236],"actionable":[237],"insights":[238],"for":[239],"businesses":[240],"in":[241,251],"emerging":[242],"markets,":[243],"emphasizing":[244],"critical":[246],"role":[247],"comprehensive":[249],"building":[252],"maintaining":[254],"strong":[255],"relationships.":[257]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-01-29T00:00:00"}