{"id":"https://openalex.org/W7124890748","doi":"https://doi.org/10.54660/.ijmrge.2021.2.6.647-660","title":"Analytics Driven go to Market Frameworks Addressing Compliance Sustainability Complexity Service Portfolios","display_name":"Analytics Driven go to Market Frameworks Addressing Compliance Sustainability Complexity Service Portfolios","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W7124890748","doi":"https://doi.org/10.54660/.ijmrge.2021.2.6.647-660"},"language":"en","primary_location":{"id":"doi:10.54660/.ijmrge.2021.2.6.647-660","doi":"https://doi.org/10.54660/.ijmrge.2021.2.6.647-660","is_oa":false,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2021.2.6.647-660","pdf_url":null,"source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5122718099","display_name":"Joanne Osuashi Sanni","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Joanne Osuashi Sanni","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5122717311","display_name":"Michael Efetobore Atima","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael Efetobore Atima","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.4784,"has_fulltext":true,"cited_by_count":32,"citation_normalized_percentile":{"value":0.95916729,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"2","issue":"6","first_page":"647","last_page":"660"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9613999724388123,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9613999724388123,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.016100000590085983,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.007699999958276749,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/go-to-market-strategy","display_name":"go-to-market strategy","score":0.9559999704360962},{"id":"https://openalex.org/keywords/regulatory-compliance","display_name":"regulatory compliance","score":0.8479999899864197},{"id":"https://openalex.org/keywords/sustainability","display_name":"sustainability","score":0.7760000228881836},{"id":"https://openalex.org/keywords/esg","display_name":"ESG","score":0.7749999761581421},{"id":"https://openalex.org/keywords/predictive-analytics","display_name":"predictive analytics","score":0.703000009059906},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.9950000047683716},{"id":"https://openalex.org/keywords/compliance-automation","display_name":"compliance automation","score":0.7480000257492065},{"id":"https://openalex.org/keywords/scenario-modeling","display_name":"scenario modeling","score":0.9729999899864197},{"id":"https://openalex.org/keywords/resource-allocation","display_name":"resource allocation","score":0.625},{"id":"https://openalex.org/keywords/eco-efficiency","display_name":"eco-efficiency","score":0.8259999752044678},{"id":"https://openalex.org/keywords/strategic-agility","display_name":"strategic agility","score":0.7540000081062317}],"concepts":[{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.5784000158309937},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.5508999824523926},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48840001225471497},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4878000020980835},{"id":"https://openalex.org/C64848388","wikidata":"https://www.wikidata.org/wiki/Q188867","display_name":"Futures studies","level":2,"score":0.4627000093460083},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.429500013589859},{"id":"https://openalex.org/C14185376","wikidata":"https://www.wikidata.org/wiki/Q30232","display_name":"Agile software development","level":2,"score":0.42559999227523804},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4196000099182129},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.41769999265670776},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.3889000117778778},{"id":"https://openalex.org/C112930515","wikidata":"https://www.wikidata.org/wiki/Q4389547","display_name":"Risk analysis (engineering)","level":1,"score":0.3560999929904938},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.3409999907016754},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.33880001306533813},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.32839998602867126},{"id":"https://openalex.org/C122642867","wikidata":"https://www.wikidata.org/wiki/Q179106","display_name":"Product-service system","level":3,"score":0.321399986743927},{"id":"https://openalex.org/C107327155","wikidata":"https://www.wikidata.org/wiki/Q330268","display_name":"Decision support system","level":2,"score":0.3181000053882599},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.3059000074863434},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.287200003862381},{"id":"https://openalex.org/C83209312","wikidata":"https://www.wikidata.org/wiki/Q1053367","display_name":"Predictive analytics","level":2,"score":0.2856000065803528},{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.2849999964237213},{"id":"https://openalex.org/C85345410","wikidata":"https://www.wikidata.org/wiki/Q851587","display_name":"Business process","level":3,"score":0.27410000562667847},{"id":"https://openalex.org/C48243021","wikidata":"https://www.wikidata.org/wiki/Q932522","display_name":"Strategic planning","level":2,"score":0.26600000262260437},{"id":"https://openalex.org/C179036041","wikidata":"https://www.wikidata.org/wiki/Q1901028","display_name":"Market analysis","level":2,"score":0.2646999955177307},{"id":"https://openalex.org/C29202148","wikidata":"https://www.wikidata.org/wiki/Q287260","display_name":"Resource allocation","level":2,"score":0.2630000114440918},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.25940001010894775},{"id":"https://openalex.org/C46934059","wikidata":"https://www.wikidata.org/wiki/Q61515","display_name":"Outsourcing","level":2,"score":0.25130000710487366}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54660/.ijmrge.2021.2.6.647-660","doi":"https://doi.org/10.54660/.ijmrge.2021.2.6.647-660","is_oa":false,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2021.2.6.647-660","pdf_url":null,"source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W4412758613","https://openalex.org/W4412765858","https://openalex.org/W4414249215","https://openalex.org/W4414250364"],"related_works":["https://openalex.org/W4414829345","https://openalex.org/W4410905961","https://openalex.org/W7123843204","https://openalex.org/W4294018480","https://openalex.org/W7111004423","https://openalex.org/W7204812225","https://openalex.org/W4414829852","https://openalex.org/W4392553913","https://openalex.org/W1170672232","https://openalex.org/W7171505412"],"abstract_inverted_index":{"In":[0],"an":[1,140,174],"increasingly":[2],"data-centric":[3],"business":[4,132],"environment,":[5],"analytics-driven":[6],"Go-To-Market":[7],"(GTM)":[8],"frameworks":[9,123],"are":[10],"redefining":[11],"how":[12,45,94,120,164],"organizations":[13],"align":[14],"product":[15],"strategy,":[16],"compliance":[17,34,76,109,147],"mandates,":[18],"and":[19,36,51,60,75,87,106,116,150,177],"sustainability":[20,129],"objectives":[21],"across":[22],"complex":[23],"service":[24,101],"portfolios.":[25],"This":[26],"review":[27,136],"explores":[28],"the":[29,67],"convergence":[30],"of":[31,69],"advanced":[32],"analytics,":[33,47],"intelligence,":[35],"sustainable":[37],"operations":[38],"in":[39,78,110,153],"modern":[40],"GTM":[41,81,122,143,167],"architectures.":[42],"It":[43],"emphasizes":[44],"predictive":[46],"customer":[48],"segmentation":[49],"models,":[50],"regulatory":[52,112],"foresight":[53],"collectively":[54],"enhance":[55],"market":[56,71],"readiness,":[57],"risk":[58],"mitigation,":[59],"long-term":[61],"value":[62],"creation.":[63],"The":[64,135],"paper":[65],"examines":[66],"role":[68],"AI-powered":[70],"simulations,":[72],"scenario":[73],"modeling,":[74],"automation":[77],"enabling":[79],"agile":[80],"strategies":[82],"that":[83,145],"integrate":[84],"environmental,":[85],"social,":[86],"governance":[88],"(ESG)":[89],"imperatives.":[90],"Additionally,":[91],"it":[92],"highlights":[93],"analytics-based":[95],"decision":[96],"engines":[97],"help":[98],"enterprises":[99],"manage":[100],"complexity,":[102],"optimize":[103],"resource":[104],"allocation,":[105],"sustain":[107],"operational":[108],"dynamic":[111],"ecosystems.":[113],"Case":[114],"studies":[115],"cross-industry":[117],"comparisons":[118],"illustrate":[119],"data-driven":[121],"enable":[124],"adaptive":[125],"growth":[126],"by":[127,138],"merging":[128],"analytics":[130,165],"with":[131],"performance":[133],"metrics.":[134],"concludes":[137],"presenting":[139],"integrated":[141],"analytical":[142],"model":[144],"advances":[146],"resilience,":[148],"eco-efficiency,":[149],"strategic":[151],"agility":[152],"global":[154],"markets.":[155],"Overall,":[156],"this":[157],"study":[158],"provides":[159],"a":[160,170],"comprehensive":[161],"lens":[162],"on":[163],"transforms":[166],"execution":[168],"from":[169],"linear":[171],"process":[172],"to":[173],"intelligent,":[175],"iterative,":[176],"sustainability-oriented":[178],"enterprise":[179],"function.":[180]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-01-21T00:00:00"}
