{"id":"https://openalex.org/W7123813636","doi":"https://doi.org/10.1177/21649987251403476","title":"Segmentation in Action: A Classroom Game for Event Design and Policy Alignment","display_name":"Segmentation in Action: A Classroom Game for Event Design and Policy Alignment","publication_year":2025,"publication_date":"2025-12-19","ids":{"openalex":"https://openalex.org/W7123813636","doi":"https://doi.org/10.1177/21649987251403476"},"language":"en","primary_location":{"id":"pmh:oai:repository@napier.ac.uk:4914075","doi":"https://doi.org/10.1177/21649987251403476","is_oa":true,"landing_page_url":"https://napier-repository.worktribe.com/4914075/1/Segmentation%20in%20Action%3A%20A%20Classroom%20Game%20for%20Event%20Design%20and%20Policy%20Alignment","pdf_url":"https://napier-repository.worktribe.com/preview/4914074/sisson-2025-segmentation-in-action-a-classroom-game-for-event-design-and-policy-alignment.pdf","source":{"id":"https://openalex.org/S4306402591","display_name":"Edinburgh Napier Research Repository (Edinburgh Napier University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I251738","host_organization_name":"Edinburgh Napier University","host_organization_lineage":["https://openalex.org/I251738"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://napier-repository.worktribe.com/preview/4914074/sisson-2025-segmentation-in-action-a-classroom-game-for-event-design-and-policy-alignment.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019599032","display_name":"Annamarie D. Sisson","orcid":"https://orcid.org/0000-0002-2654-6904","observed_orcids":["https://orcid.org/0000-0002-2654-6904"]},"institutions":[{"id":"https://openalex.org/I251738","display_name":"Edinburgh Napier University","ror":"https://ror.org/03zjvnn91","country_code":"GB","type":"education","lineage":["https://openalex.org/I251738"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Sisson, Annamarie D.","raw_affiliation_strings":["Edinburgh Napier University , 219 Colinton Road , Edinburgh EH14 1DJ , UK","Edinburgh Napier University , UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Edinburgh Napier University , 219 Colinton Road , Edinburgh EH14 1DJ , UK","institution_ids":["https://openalex.org/I251738"]},{"raw_affiliation_string":"Edinburgh Napier University , UK","institution_ids":["https://openalex.org/I251738"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5019599032"],"corresponding_institution_ids":["https://openalex.org/I251738"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.55704212,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.6996999979019165,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.6996999979019165,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12584","display_name":"Hospitality and Tourism Education","score":0.21369999647140503,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.05790000036358833,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.9810000061988831},{"id":"https://openalex.org/keywords/gamification","display_name":"gamification","score":0.6990000009536743},{"id":"https://openalex.org/keywords/classroom-games","display_name":"classroom games","score":0.6449999809265137},{"id":"https://openalex.org/keywords/event-design","display_name":"event design","score":0.746999979019165},{"id":"https://openalex.org/keywords/festival-policy","display_name":"festival policy","score":0.5839999914169312},{"id":"https://openalex.org/keywords/stakeholder-theory","display_name":"stakeholder theory","score":0.8199999928474426},{"id":"https://openalex.org/keywords/hospitality-and-tourism-education","display_name":"tourism and hospitality education","score":0.7409999966621399},{"id":"https://openalex.org/keywords/inclusiveness","display_name":"inclusivity","score":0.8140000104904175},{"id":"https://openalex.org/keywords/experiential-learning","display_name":"experiential learning","score":0.8849999904632568},{"id":"https://openalex.org/keywords/policy-alignment","display_name":"policy alignment","score":0.34299999475479126}],"concepts":[{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.6588000059127808},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.6209999918937683},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.576200008392334},{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.5415999889373779},{"id":"https://openalex.org/C47177190","wikidata":"https://www.wikidata.org/wiki/Q207137","display_name":"Curriculum","level":2,"score":0.529699981212616},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.47429999709129333},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.4708999991416931},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4458000063896179},{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.4343999922275543},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.40070000290870667},{"id":"https://openalex.org/C109986646","wikidata":"https://www.wikidata.org/wiki/Q546113","display_name":"Public policy","level":2,"score":0.3779999911785126},{"id":"https://openalex.org/C503285160","wikidata":"https://www.wikidata.org/wiki/Q858057","display_name":"Game design","level":2,"score":0.352400004863739},{"id":"https://openalex.org/C525551149","wikidata":"https://www.wikidata.org/wiki/Q1495452","display_name":"Hospitality industry","level":3,"score":0.349700003862381},{"id":"https://openalex.org/C174348530","wikidata":"https://www.wikidata.org/wiki/Q188635","display_name":"Bridging (networking)","level":2,"score":0.34380000829696655},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.328000009059906},{"id":"https://openalex.org/C176239081","wikidata":"https://www.wikidata.org/wiki/Q2979849","display_name":"Stakeholder theory","level":3,"score":0.3163999915122986},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.3131999969482422},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.3125999867916107},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.303600013256073},{"id":"https://openalex.org/C2781285556","wikidata":"https://www.wikidata.org/wiki/Q1820370","display_name":"Learning styles","level":2,"score":0.29820001125335693},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.27239999175071716},{"id":"https://openalex.org/C147859227","wikidata":"https://www.wikidata.org/wiki/Q294217","display_name":"Public sector","level":2,"score":0.2702000141143799},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.25600001215934753},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2556999921798706},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.25519999861717224},{"id":"https://openalex.org/C123587114","wikidata":"https://www.wikidata.org/wiki/Q2101508","display_name":"Policy analysis","level":2,"score":0.25459998846054077},{"id":"https://openalex.org/C87156501","wikidata":"https://www.wikidata.org/wiki/Q7268708","display_name":"Qualitative property","level":2,"score":0.25279998779296875},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.25130000710487366},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2502000033855438}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:repository@napier.ac.uk:4914075","doi":"https://doi.org/10.1177/21649987251403476","is_oa":true,"landing_page_url":"https://napier-repository.worktribe.com/4914075/1/Segmentation%20in%20Action%3A%20A%20Classroom%20Game%20for%20Event%20Design%20and%20Policy%20Alignment","pdf_url":"https://napier-repository.worktribe.com/preview/4914074/sisson-2025-segmentation-in-action-a-classroom-game-for-event-design-and-policy-alignment.pdf","source":{"id":"https://openalex.org/S4306402591","display_name":"Edinburgh Napier Research Repository (Edinburgh Napier University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I251738","host_organization_name":"Edinburgh Napier University","host_organization_lineage":["https://openalex.org/I251738"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"}],"best_oa_location":{"id":"pmh:oai:repository@napier.ac.uk:4914075","doi":"https://doi.org/10.1177/21649987251403476","is_oa":true,"landing_page_url":"https://napier-repository.worktribe.com/4914075/1/Segmentation%20in%20Action%3A%20A%20Classroom%20Game%20for%20Event%20Design%20and%20Policy%20Alignment","pdf_url":"https://napier-repository.worktribe.com/preview/4914074/sisson-2025-segmentation-in-action-a-classroom-game-for-event-design-and-policy-alignment.pdf","source":{"id":"https://openalex.org/S4306402591","display_name":"Edinburgh Napier Research Repository (Edinburgh Napier University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I251738","host_organization_name":"Edinburgh Napier University","host_organization_lineage":["https://openalex.org/I251738"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"},"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.9235000014305115}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7123813636.pdf","grobid_xml":"https://content.openalex.org/works/W7123813636.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"This":[0],"classroom":[1],"game":[2,30],"assesses":[3],"the":[4],"effectiveness":[5],"of":[6,71],"an":[7],"experiential":[8],"learning":[9],"activity":[10],"designed":[11],"to":[12,38,56],"teach":[13],"market":[14,35],"segmentation":[15,36,66],"in":[16,65,95,110],"hospitality":[17],"and":[18,27,80,91,108,118],"tourism,":[19],"aligning":[20],"with":[21,33,69,113],"public":[22],"policy":[23,75,120],"objectives":[24],"for":[25,105,115],"events":[26],"festivals.":[28],"The":[29],"tasks":[31],"students":[32],"applying":[34],"theory":[37,107],"design":[39,117],"policy-compliant":[40],"events,":[41],"utilizing":[42],"randomized":[43],"attendee":[44],"profiles":[45],"(represented":[46],"by":[47],"playing":[48],"cards).":[49],"Stakeholder":[50],"Theory":[51],"provides":[52],"a":[53,62,103],"secondary":[54],"lens":[55],"evaluate":[57],"trade-offs.":[58],"Mixed-methods":[59],"assessment":[60],"reveals":[61],"28%":[63],"increase":[64],"knowledge":[67],"post-game,":[68],"85%":[70],"groups":[72],"successfully":[73],"integrating":[74],"goals,":[76],"such":[77],"as":[78,102],"sustainability":[79],"inclusivity,":[81],"into":[82],"event":[83],"proposals.":[84],"Qualitative":[85],"feedback":[86],"highlights":[87],"improved":[88],"critical":[89],"thinking":[90],"engagement,":[92],"though":[93],"challenges":[94],"feasibility":[96],"planning":[97],"persist.":[98],"Findings":[99],"support":[100],"gamification":[101],"tool":[104],"bridging":[106],"practice":[109],"tourism":[111],"education,":[112],"implications":[114],"curriculum":[116],"stakeholder-driven":[119],"implementation.":[121]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-01-14T00:00:00"}