{"id":"https://openalex.org/W7123353029","doi":"https://doi.org/10.1109/iccike67021.2025.11318216","title":"Exploring the AI-Powered Mobile Augmented Reality Acceptance Among Emirati Shoppers","display_name":"Exploring the AI-Powered Mobile Augmented Reality Acceptance Among Emirati Shoppers","publication_year":2025,"publication_date":"2025-11-27","ids":{"openalex":"https://openalex.org/W7123353029","doi":"https://doi.org/10.1109/iccike67021.2025.11318216"},"language":"en","primary_location":{"id":"doi:10.1109/iccike67021.2025.11318216","doi":"https://doi.org/10.1109/iccike67021.2025.11318216","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iccike67021.2025.11318216","pdf_url":null,"source":{"id":"https://openalex.org/S7407088087","display_name":"International Conference on Computational Intelligence and Knowledge Economy (ICCIKE)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030265315","display_name":"K.A. Asraar Ahmed","orcid":"https://orcid.org/0000-0002-8939-7010","observed_orcids":["https://orcid.org/0000-0002-8939-7010"]},"institutions":[{"id":"https://openalex.org/I144614875","display_name":"Alliance University","ror":"https://ror.org/03f4gsr42","country_code":"IN","type":"education","lineage":["https://openalex.org/I144614875"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"K.A. Asraar Ahmed","raw_affiliation_strings":["Alliance University,Bengaluru,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alliance University,Bengaluru,India","institution_ids":["https://openalex.org/I144614875"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055565809","display_name":"V.S. Damodharan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"V.S. Damodharan","raw_affiliation_strings":["ADVETI,Abu Dhabi,United Arab Emirates"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ADVETI,Abu Dhabi,United Arab Emirates","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5122862581","display_name":"Jhansini Mareddy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4401726783","display_name":"VIT-AP University","ror":"https://ror.org/007v4hf75","country_code":"IN","type":"education","lineage":["https://openalex.org/I4401726783"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Jhansini Mareddy","raw_affiliation_strings":["VIT-AP School of Business, VIT-AP University,Amaravati,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"VIT-AP School of Business, VIT-AP University,Amaravati,India","institution_ids":["https://openalex.org/I4401726783"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5122858815","display_name":"Sarayu Pachigolla","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4401726783","display_name":"VIT-AP University","ror":"https://ror.org/007v4hf75","country_code":"IN","type":"education","lineage":["https://openalex.org/I4401726783"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sarayu Pachigolla","raw_affiliation_strings":["VIT-AP School of Business, VIT-AP University,Amaravati,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"VIT-AP School of Business, VIT-AP University,Amaravati,India","institution_ids":["https://openalex.org/I4401726783"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5122908964","display_name":"Sahithi Pamulapati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4401726783","display_name":"VIT-AP University","ror":"https://ror.org/007v4hf75","country_code":"IN","type":"education","lineage":["https://openalex.org/I4401726783"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sahithi Pamulapati","raw_affiliation_strings":["VIT-AP School of Business, VIT-AP University,Amaravati,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"VIT-AP School of Business, VIT-AP University,Amaravati,India","institution_ids":["https://openalex.org/I4401726783"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5122891681","display_name":"Priya L","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Priya L","raw_affiliation_strings":["Vega Visionary,United Arab Emirates"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vega Visionary,United Arab Emirates","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.5262,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.95464751,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"657","last_page":"662"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.7919999957084656},{"id":"https://openalex.org/keywords/utaut2","display_name":"UTAUT2","score":0.9319999814033508},{"id":"https://openalex.org/keywords/mobile-shopping","display_name":"mobile shopping","score":0.6420000195503235},{"id":"https://openalex.org/keywords/mobile-commerce","display_name":"mobile commerce","score":0.843999981880188},{"id":"https://openalex.org/keywords/united-arab-emirates","display_name":"United Arab Emirates","score":0.7179999947547913},{"id":"https://openalex.org/keywords/habit","display_name":"habit","score":0.7289999723434448},{"id":"https://openalex.org/keywords/effort-expectancy","display_name":"effort expectancy","score":0.9259999990463257},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.3009999990463257}],"concepts":[{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.8611000180244446},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6621999740600586},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4571000039577484},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.43880000710487366},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.43689998984336853},{"id":"https://openalex.org/C2780346085","wikidata":"https://www.wikidata.org/wiki/Q7884986","display_name":"Unified theory of acceptance and use of technology","level":3,"score":0.40470001101493835},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.39820000529289246},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.39309999346733093},{"id":"https://openalex.org/C44670240","wikidata":"https://www.wikidata.org/wiki/Q1299714","display_name":"Habit","level":2,"score":0.382099986076355},{"id":"https://openalex.org/C60952562","wikidata":"https://www.wikidata.org/wiki/Q6887246","display_name":"Mobile technology","level":3,"score":0.3626999855041504},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.35249999165534973},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.32839998602867126},{"id":"https://openalex.org/C144543869","wikidata":"https://www.wikidata.org/wiki/Q2738570","display_name":"Mobile computing","level":2,"score":0.3037000000476837},{"id":"https://openalex.org/C95491727","wikidata":"https://www.wikidata.org/wiki/Q992968","display_name":"Mobile telephony","level":3,"score":0.29350000619888306},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.28850001096725464},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.2833999991416931},{"id":"https://openalex.org/C2988145974","wikidata":"https://www.wikidata.org/wiki/Q620615","display_name":"Mobile apps","level":2,"score":0.2752000093460083},{"id":"https://openalex.org/C201025465","wikidata":"https://www.wikidata.org/wiki/Q11248500","display_name":"User experience design","level":2,"score":0.26489999890327454},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26190000772476196}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/iccike67021.2025.11318216","doi":"https://doi.org/10.1109/iccike67021.2025.11318216","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iccike67021.2025.11318216","pdf_url":null,"source":{"id":"https://openalex.org/S7407088087","display_name":"International Conference on Computational Intelligence and Knowledge Economy (ICCIKE)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W2095916595","https://openalex.org/W2100379340","https://openalex.org/W2162061662","https://openalex.org/W2944159760","https://openalex.org/W3173824320","https://openalex.org/W4225255078","https://openalex.org/W4235678817","https://openalex.org/W4245724603","https://openalex.org/W4313335837","https://openalex.org/W4323921483","https://openalex.org/W4377824567","https://openalex.org/W4382723070","https://openalex.org/W4388140428","https://openalex.org/W4390174890","https://openalex.org/W4397019854","https://openalex.org/W4400694650","https://openalex.org/W4400926700","https://openalex.org/W4401371761","https://openalex.org/W4406272788","https://openalex.org/W4407419789","https://openalex.org/W4408679808","https://openalex.org/W4408894196","https://openalex.org/W4411377315","https://openalex.org/W4413066568","https://openalex.org/W4413067707","https://openalex.org/W4413135505"],"related_works":["https://openalex.org/W4398180395","https://openalex.org/W3108241811","https://openalex.org/W3130666868","https://openalex.org/W4382723070","https://openalex.org/W3120095283","https://openalex.org/W4414139444","https://openalex.org/W3200634189","https://openalex.org/W4365420712","https://openalex.org/W7165874933","https://openalex.org/W4322722105"],"abstract_inverted_index":{"According":[0],"to":[1,15,38,47,79,96,146],"Statista":[2],"(2025),":[3],"the":[4,20,31,49,53,63,68,80,100,119,147,160,164],"global":[5],"number":[6,24],"of":[7,25,55,71,75,82,149,166],"AI-powered":[8,57,83,132,150],"mobile":[9,56,60,84,97,133,168],"augmented":[10,85],"reality":[11,86],"users":[12,29],"is":[13,36],"estimated":[14],"surpass":[16],"1.19":[17],"billion":[18],"by":[19,42],"year":[21],"2028.":[22],"The":[23,92,109,114,122],"Augmented":[26],"Reality":[27],"(AR)":[28],"in":[30,62,99,104,153,163],"United":[32],"Arab":[33],"Emirates":[34],"(UAE)":[35],"expected":[37],"reach":[39],"7":[40],"million":[41],"2029.":[43],"This":[44,65,143,155],"study":[45,66,144,156],"aims":[46],"identify":[48],"key":[50],"factors":[51],"influencing":[52],"adoption":[54],"AR":[58,134,151,167],"among":[59,89],"shoppers":[61,98],"UAE.":[64],"extends":[67,159],"Unified":[69],"Theory":[70],"Acceptance":[72],"and":[73,106,140,158],"Use":[74],"Technology":[76],"2":[77],"(UTAUT2)":[78],"context":[81,165],"shopping":[87,135],"acceptance":[88,136],"Emirati":[90],"shoppers.":[91],"questionnaires":[93],"were":[94,112],"distributed":[95],"UAE":[101],"who":[102],"live":[103],"Dubai":[105],"Abu":[107],"Dhabi.":[108],"402":[110],"samples":[111],"collected.":[113],"data":[115],"was":[116],"analyzed":[117],"using":[118],"PLS-SEM":[120],"approach.":[121],"result":[123],"analysis":[124],"showed":[125],"that":[126],"all":[127],"other":[128],"variables":[129],"significantly":[130],"impacted":[131],"except":[137],"for":[138],"habit":[139],"effort":[141],"expectancy.":[142],"contributes":[145],"literature":[148],"applications":[152],"m-commerce.":[154],"validates":[157],"UTAUT2":[161],"model":[162],"shopping.":[169]},"counts_by_year":[{"year":2026,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-01-14T00:00:00"}