{"id":"https://openalex.org/W7123337283","doi":"https://doi.org/10.31235/osf.io/qmvuh_v1","title":"Celebrity messages reduce online hate and limit its spread","display_name":"Celebrity messages reduce online hate and limit its spread","publication_year":2026,"publication_date":"2026-01-13","ids":{"openalex":"https://openalex.org/W7123337283","doi":"https://doi.org/10.31235/osf.io/qmvuh_v1"},"language":"en","primary_location":{"id":"doi:10.31235/osf.io/qmvuh_v1","doi":"https://doi.org/10.31235/osf.io/qmvuh_v1","is_oa":false,"landing_page_url":"https://doi.org/10.31235/osf.io/qmvuh_v1","pdf_url":null,"source":{"id":"https://openalex.org/S4306401238","display_name":"SocArXiv (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000868394","display_name":"Eaman Jahani","orcid":"https://orcid.org/0000-0003-3879-4275","observed_orcids":["https://orcid.org/0000-0003-3879-4275"]},"institutions":[{"id":"https://openalex.org/I63966007","display_name":"Massachusetts Institute of Technology","ror":"https://ror.org/042nb2s44","country_code":"US","type":"education","lineage":["https://openalex.org/I63966007"]},{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Eaman Jahani","raw_affiliation_strings":["Massachusetts Institute of Technology","University of Maryland"],"raw_orcid":"https://orcid.org/0000-0003-3879-4275","affiliations":[{"raw_affiliation_string":"Massachusetts Institute of Technology","institution_ids":["https://openalex.org/I63966007"]},{"raw_affiliation_string":"University of Maryland","institution_ids":["https://openalex.org/I66946132"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086259064","display_name":"Blas Kolic","orcid":"https://orcid.org/0000-0003-3175-4254","observed_orcids":["https://orcid.org/0000-0003-3175-4254"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Blas Kolic","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3175-4254","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003730904","display_name":"Manuel Tonneau","orcid":"https://orcid.org/0009-0008-4954-3133","observed_orcids":["https://orcid.org/0009-0008-4954-3133"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Manuel Tonneau","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0008-4954-3133","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022754313","display_name":"Hause Lin","orcid":"https://orcid.org/0000-0003-4590-7039","observed_orcids":["https://orcid.org/0000-0003-4590-7039"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hause Lin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023075601","display_name":"Daniel Barkoczi","orcid":"https://orcid.org/0000-0001-6939-7761","observed_orcids":["https://orcid.org/0000-0001-6939-7761"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Daniel Barkoczi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5075585231","display_name":"Samuel Paul Fraiberger","orcid":"https://orcid.org/0000-0003-3582-8978","observed_orcids":["https://orcid.org/0000-0003-3582-8978"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Samuel P. Fraiberger","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3582-8978","affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12262","display_name":"Hate Speech and Cyberbullying Detection","score":0.8310999870300293,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12262","display_name":"Hate Speech and Cyberbullying Detection","score":0.8310999870300293,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.1459999978542328,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.015799999237060547,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-hate-speech","display_name":"online hate speech","score":0.9459999799728394},{"id":"https://openalex.org/keywords/hate-speech-prevention","display_name":"hate speech prevention","score":0.9879999756813049},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.7229999899864197},{"id":"https://openalex.org/keywords/social-media-campaigns","display_name":"social media campaigns","score":0.5149999856948853},{"id":"https://openalex.org/keywords/nigeria","display_name":"Nigeria","score":0.753000020980835}],"concepts":[{"id":"https://openalex.org/C158608086","wikidata":"https://www.wikidata.org/wiki/Q2990613","display_name":"Prosocial behavior","level":2,"score":0.6779000163078308},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5333999991416931},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4855000078678131},{"id":"https://openalex.org/C151201525","wikidata":"https://www.wikidata.org/wiki/Q177239","display_name":"Limit (mathematics)","level":2,"score":0.48179998993873596},{"id":"https://openalex.org/C107062074","wikidata":"https://www.wikidata.org/wiki/Q109701697","display_name":"Prejudice (legal term)","level":2,"score":0.45210000872612},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.40070000290870667},{"id":"https://openalex.org/C137403100","wikidata":"https://www.wikidata.org/wiki/Q41710","display_name":"Ethnic group","level":2,"score":0.38749998807907104},{"id":"https://openalex.org/C2988626085","wikidata":"https://www.wikidata.org/wiki/Q22692","display_name":"Free speech","level":2,"score":0.3691999912261963},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.36410000920295715},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.313400000333786},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3075999915599823},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3066999912261963},{"id":"https://openalex.org/C188198153","wikidata":"https://www.wikidata.org/wiki/Q1613840","display_name":"Limiting","level":2,"score":0.273499995470047},{"id":"https://openalex.org/C48044578","wikidata":"https://www.wikidata.org/wiki/Q727490","display_name":"Scalability","level":2,"score":0.2667999863624573},{"id":"https://openalex.org/C2779940807","wikidata":"https://www.wikidata.org/wiki/Q7256333","display_name":"Love and hate","level":2,"score":0.26179999113082886},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.25940001010894775},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.25780001282691956},{"id":"https://openalex.org/C3020028006","wikidata":"https://www.wikidata.org/wiki/Q9158","display_name":"Electronic mail","level":2,"score":0.25040000677108765}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31235/osf.io/qmvuh_v1","doi":"https://doi.org/10.31235/osf.io/qmvuh_v1","is_oa":false,"landing_page_url":"https://doi.org/10.31235/osf.io/qmvuh_v1","pdf_url":null,"source":{"id":"https://openalex.org/S4306401238","display_name":"SocArXiv (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4399999976158142,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions"},{"score":0.428600013256073,"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being"}],"study_designs":[{"id":"https://openalex.org/study-designs/randomized-controlled-trial","display_name":"Randomized Controlled Trial"},{"id":"https://openalex.org/study-designs/clinical-trial","display_name":"Clinical Trial"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7068169387","https://openalex.org/W7203753461","https://openalex.org/W4200232392","https://openalex.org/W2563505276","https://openalex.org/W7116799245","https://openalex.org/W3085267552","https://openalex.org/W6925101382","https://openalex.org/W4220988965","https://openalex.org/W4281571449","https://openalex.org/W6948315629"],"abstract_inverted_index":{"Online":[0],"hate":[1,25,48,64,97,106,121],"spreads":[2],"rapidly,":[3],"yet":[4],"little":[5],"is":[6],"known":[7],"about":[8,73],"whether":[9],"preventive":[10],"and":[11,102],"scalable":[12],"strategies":[13],"can":[14,118],"curb":[15],"it.":[16],"We":[17],"conducted":[18],"the":[19,76,80,112],"largest":[20],"randomized":[21],"controlled":[22],"trial":[23],"of":[24,75,88,94],"speech":[26,49],"prevention":[27],"to":[28,53,68],"date:":[29],"a":[30,85,89],"20-week":[31],"messaging":[32,117],"campaign":[33,62],"on":[34],"X":[35],"in":[36],"Nigeria":[37],"targeting":[38],"ethnic":[39],"hate.":[40],"73,136":[41],"users":[42],"who":[43],"had":[44],"previously":[45],"engaged":[46],"with":[47,72],"were":[50],"randomly":[51],"assigned":[52],"receive":[54],"prosocial":[55],"video":[56],"messages":[57],"from":[58],"Nigerian":[59],"celebrities.":[60],"The":[61],"reduced":[63,92],"content":[65],"by":[66,108],"2.5%":[67],"5.5%":[69],"during":[70],"treatment,":[71],"75%":[74],"reduction":[77],"persisting":[78],"over":[79,109],"following":[81],"four":[82],"months.":[83],"Reaching":[84],"larger":[86],"share":[87],"user\u2019s":[90,96],"audience":[91],"amplification":[93],"that":[95],"posts":[98],"among":[99],"both":[100],"treated":[101],"untreated":[103],"users,":[104],"cutting":[105],"reposts":[107],"50%":[110],"for":[111],"most":[113],"exposed":[114],"accounts.":[115],"Scalable":[116],"limit":[119],"online":[120],"without":[122],"removing":[123],"content.":[124]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2026-01-14T00:00:00"}