{"id":"https://openalex.org/W7118701248","doi":"https://doi.org/10.3390/foods15020217","title":"A Conjoint Analysis of Consumer Preferences on Shiitake Mushrooms: A Case Study of the Republic of Korea","display_name":"A Conjoint Analysis of Consumer Preferences on Shiitake Mushrooms: A Case Study of the Republic of Korea","publication_year":2026,"publication_date":"2026-01-08","ids":{"openalex":"https://openalex.org/W7118701248","doi":"https://doi.org/10.3390/foods15020217","pmid":"https://pubmed.ncbi.nlm.nih.gov/41596815"},"language":"en","primary_location":{"id":"doi:10.3390/foods15020217","doi":"https://doi.org/10.3390/foods15020217","is_oa":true,"landing_page_url":"https://doi.org/10.3390/foods15020217","pdf_url":"https://www.mdpi.com/2304-8158/15/2/217/pdf?version=1767863755","source":{"id":"https://openalex.org/S2737939966","display_name":"Foods","issn_l":"2304-8158","issn":["2304-8158"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Foods","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2304-8158/15/2/217/pdf?version=1767863755","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101421007","display_name":"Changjun Lee","orcid":"https://orcid.org/0000-0003-1768-0789","observed_orcids":["https://orcid.org/0000-0003-1768-0789"]},"institutions":[{"id":"https://openalex.org/I4387152869","display_name":"National Institute of Forestry Science","ror":"https://ror.org/01hyb4h74","country_code":null,"type":"facility","lineage":["https://openalex.org/I4387152869"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Changjun Lee","raw_affiliation_strings":["Division of Forest Strategy Research, National Institute of Forest Science, Seoul 02455, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0003-1768-0789","affiliations":[{"raw_affiliation_string":"Division of Forest Strategy Research, National Institute of Forest Science, Seoul 02455, Republic of Korea","institution_ids":["https://openalex.org/I4387152869"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5122184650","display_name":"Kidong Kim","orcid":"https://orcid.org/0000-0003-0925-5520","observed_orcids":["https://orcid.org/0000-0003-0925-5520"]},"institutions":[{"id":"https://openalex.org/I4387152869","display_name":"National Institute of Forestry Science","ror":"https://ror.org/01hyb4h74","country_code":null,"type":"facility","lineage":["https://openalex.org/I4387152869"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Kidong Kim","raw_affiliation_strings":["Division of Forest Strategy Research, National Institute of Forest Science, Seoul 02455, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0003-0925-5520","affiliations":[{"raw_affiliation_string":"Division of Forest Strategy Research, National Institute of Forest Science, Seoul 02455, Republic of Korea","institution_ids":["https://openalex.org/I4387152869"]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5122184650"],"corresponding_institution_ids":["https://openalex.org/I4387152869"],"apc_list":{"value":2900,"currency":"CHF","value_usd":3499},"apc_paid":{"value":2900,"currency":"CHF","value_usd":3499},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.01558564,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"15","issue":"2","first_page":"217","last_page":"217"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.8794000148773193,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.8794000148773193,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.03830000013113022,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T11898","display_name":"Economics of Agriculture and Food Markets","score":0.026000000536441803,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/lentinula-edodes","display_name":"shiitake mushroom","score":0.9959999918937683},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.972000002861023},{"id":"https://openalex.org/keywords/price-premium","display_name":"price premium","score":0.4189999997615814},{"id":"https://openalex.org/keywords/imported-vs-domestic-products","display_name":"imported vs domestic products","score":0.5889999866485596},{"id":"https://openalex.org/keywords/gift-giving","display_name":"gift-giving","score":0.5189999938011169},{"id":"https://openalex.org/keywords/specialty-foods","display_name":"specialty foods","score":0.5789999961853027},{"id":"https://openalex.org/keywords/food-choice","display_name":"food choice","score":0.5400000214576721},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5199999809265137},{"id":"https://openalex.org/keywords/korean-consumers","display_name":"Korean consumers","score":0.5180000066757202}],"concepts":[{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.6898999810218811},{"id":"https://openalex.org/C2778054375","wikidata":"https://www.wikidata.org/wiki/Q203973","display_name":"Conjoint analysis","level":3,"score":0.6324999928474426},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5799000263214111},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5605999827384949},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.5230000019073486},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.47999998927116394},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.4625000059604645},{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.42579999566078186},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.3799999952316284},{"id":"https://openalex.org/C152212766","wikidata":"https://www.wikidata.org/wiki/Q3625645","display_name":"The Republic","level":2,"score":0.36719998717308044},{"id":"https://openalex.org/C2987718291","wikidata":"https://www.wikidata.org/wiki/Q2095","display_name":"Food products","level":2,"score":0.3594000041484833},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.3456000089645386},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.33739998936653137},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3312000036239624},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3303999900817871},{"id":"https://openalex.org/C140331021","wikidata":"https://www.wikidata.org/wiki/Q1868104","display_name":"Logit","level":2,"score":0.3158999979496002},{"id":"https://openalex.org/C2779101040","wikidata":"https://www.wikidata.org/wiki/Q3373417","display_name":"Country of origin","level":2,"score":0.3125},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.31060001254081726},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.2906000018119812},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.27790001034736633},{"id":"https://openalex.org/C3018006300","wikidata":"https://www.wikidata.org/wiki/Q4402708","display_name":"Consumer demand","level":2,"score":0.27559998631477356},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.273499995470047},{"id":"https://openalex.org/C2987526018","wikidata":"https://www.wikidata.org/wiki/Q213449","display_name":"Food consumption","level":2,"score":0.2734000086784363},{"id":"https://openalex.org/C2910226413","wikidata":"https://www.wikidata.org/wiki/Q13485782","display_name":"Convenience food","level":2,"score":0.2705000042915344},{"id":"https://openalex.org/C151956035","wikidata":"https://www.wikidata.org/wiki/Q1132755","display_name":"Logistic regression","level":2,"score":0.26930001378059387},{"id":"https://openalex.org/C2992166776","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Consumer research","level":2,"score":0.260699987411499},{"id":"https://openalex.org/C2779957034","wikidata":"https://www.wikidata.org/wiki/Q24886253","display_name":"Food prices","level":4,"score":0.25279998779296875}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/foods15020217","doi":"https://doi.org/10.3390/foods15020217","is_oa":true,"landing_page_url":"https://doi.org/10.3390/foods15020217","pdf_url":"https://www.mdpi.com/2304-8158/15/2/217/pdf?version=1767863755","source":{"id":"https://openalex.org/S2737939966","display_name":"Foods","issn_l":"2304-8158","issn":["2304-8158"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Foods","raw_type":"journal-article"},{"id":"pmid:41596815","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/41596815","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Foods (Basel, Switzerland)","raw_type":"Journal Article"},{"id":"pmh:oai:doaj.org/article:adae7a0404514fe981719a1188e537a6","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/adae7a0404514fe981719a1188e537a6","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Foods, Vol 15, Iss 2, p 217 (2026)","raw_type":"article"},{"id":"pmh:oai:pubmedcentral.nih.gov:12839725","doi":null,"is_oa":true,"landing_page_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC12839725/","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Foods","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/foods15020217","doi":"https://doi.org/10.3390/foods15020217","is_oa":true,"landing_page_url":"https://doi.org/10.3390/foods15020217","pdf_url":"https://www.mdpi.com/2304-8158/15/2/217/pdf?version=1767863755","source":{"id":"https://openalex.org/S2737939966","display_name":"Foods","issn_l":"2304-8158","issn":["2304-8158"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Foods","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/2","score":0.6875,"display_name":"Zero hunger"}],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7118701248.pdf","grobid_xml":"https://content.openalex.org/works/W7118701248.grobid-xml"},"referenced_works_count":25,"referenced_works":["https://openalex.org/W1515836307","https://openalex.org/W2010838798","https://openalex.org/W2046752514","https://openalex.org/W2178030545","https://openalex.org/W2185372556","https://openalex.org/W2330422902","https://openalex.org/W2767547872","https://openalex.org/W2789121147","https://openalex.org/W2913582123","https://openalex.org/W2987621822","https://openalex.org/W3122174008","https://openalex.org/W3126801764","https://openalex.org/W4245037007","https://openalex.org/W4284881629","https://openalex.org/W4313649914","https://openalex.org/W4318052207","https://openalex.org/W4323668675","https://openalex.org/W4386051468","https://openalex.org/W4388591193","https://openalex.org/W4405916342","https://openalex.org/W4406228695","https://openalex.org/W4407409402","https://openalex.org/W4411804294","https://openalex.org/W4413377247","https://openalex.org/W4415958399"],"related_works":[],"abstract_inverted_index":{"Shiitake":[0],"mushrooms":[1],"(Lentinula":[2],"edodes)":[3],"are":[4],"widely":[5],"consumed":[6],"as":[7,105,226,253],"a":[8,26,129,158,196,208,237],"key":[9,49,76],"health":[10],"food":[11,233],"in":[12,236],"the":[13,106,165,179,241,245,258,262],"Republic":[14,246],"of":[15,34,39,247],"Korea.":[16],"However,":[17],"they":[18],"face":[19],"declining":[20],"production":[21],"value":[22,134],"and":[23,52,91,94,121,146,190,272],"consumption,":[24],"necessitating":[25],"shift":[27],"from":[28],"production-focused":[29],"research":[30],"to":[31,43,53,58,70,214,265],"an":[32,64,254],"understanding":[33],"consumer":[35,72],"demand.":[36],"The":[37,101],"aim":[38],"this":[40],"study":[41],"was":[42,172],"quantify":[44,71],"Korean":[45,204],"consumers\u2019":[46],"trade-offs":[47],"among":[48],"shiitake":[50,137,225],"attributes":[51],"derive":[54],"actionable":[55],"marketing":[56,220],"strategies":[57,235],"expand":[59],"domestic":[60,89],"consumption.":[61],"We":[62],"conducted":[63],"online":[65],"survey":[66],"(n":[67],"=":[68,112],"500)":[69],"utility":[73,167],"for":[74,143,154,161,183],"four":[75],"attributes:":[77],"cap":[78,82,118,122],"size":[79,123],"(two":[80,84,87],"levels),":[81,85],"color":[83,119],"origin":[86,116,170],"levels:":[88],"(Korean)":[90],"imported":[92],"(Chinese)),":[93],"price":[95,104],"(four":[96],"levels":[97,171],"per":[98],"500":[99],"g).":[100],"results":[102],"identified":[103],"most":[107],"important":[108],"attribute":[109,280],"(relative":[110],"importance":[111],"46.41%),":[113],"followed":[114],"by":[115],"(19.85%),":[117],"(17.10%),":[120],"(16.64%).":[124],"Utility":[125],"analysis":[126],"(part-worths)":[127],"revealed":[128],"distinct":[130],"dual":[131,209],"preference:":[132],"consumers":[133],"both":[135],"low-priced":[136],"(KRW":[138,149],"4000":[139,192],"(USD":[140,151],"2.9)/500":[141],"g)":[142,153],"personal":[144],"consumption":[145,217],"high-priced":[147],"options":[148],"13,000":[150,188],"9.5)/500":[152],"gifting.":[155],"Consumers":[156],"showed":[157],"clear":[159],"preference":[160],"dark-colored":[162],"caps,":[163],"while":[164,218],"aggregate-level":[166],"difference":[168],"between":[169],"small.":[173],"A":[174],"Logit":[175],"model":[176],"simulation":[177],"indicated":[178],"highest":[180],"predicted":[181],"shares":[182],"profiles":[184],"priced":[185],"at":[186],"KRW":[187,191],"(15.9%)":[189],"(15.7%),":[193],"consistent":[194],"with":[195],"polarized":[197],"value\u2013premium":[198],"structure.":[199],"These":[200],"findings":[201,263],"indicate":[202],"that":[203],"producers":[205],"should":[206],"adopt":[207],"strategy:":[210],"developing":[211],"low-cost":[212],"products":[213],"stimulate":[215],"general":[216],"simultaneously":[219],"high-quality,":[221],"dark-colored,":[222],"domestically":[223],"produced":[224],"premium":[227],"gift":[228],"items,":[229],"thereby":[230],"establishing":[231],"effective":[232],"choice":[234],"competitive":[238],"market.":[239],"Although":[240],"empirical":[242],"setting":[243],"is":[244],"Korea":[248],"(with":[249],"\u2018Chinese\u2019":[250],"included":[251],"only":[252],"imported-origin":[255],"level":[256],"representing":[257],"main":[259],"foreign":[260],"competitor),":[261],"speak":[264],"broader":[266],"specialty-food":[267],"contexts":[268],"where":[269],"import":[270],"competition":[271],"dual-purpose":[273],"purchasing":[274],"(everyday":[275],"use":[276],"vs.":[277],"gifting)":[278],"shape":[279],"trade-offs.":[281]},"counts_by_year":[],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2026-01-08T00:00:00"}
