{"id":"https://openalex.org/W7117366290","doi":"https://doi.org/10.24874/pes07.04.018","title":"THE MARKETING APPROACH TO MANAGING QUALITY 5.0 DURING THE IMPLEMENTATION OF SUSTAINABLE INNOVATIONS","display_name":"THE MARKETING APPROACH TO MANAGING QUALITY 5.0 DURING THE IMPLEMENTATION OF SUSTAINABLE INNOVATIONS","publication_year":2025,"publication_date":"2025-12-16","ids":{"openalex":"https://openalex.org/W7117366290","doi":"https://doi.org/10.24874/pes07.04.018"},"language":"en","primary_location":{"id":"doi:10.24874/pes07.04.018","doi":"https://doi.org/10.24874/pes07.04.018","is_oa":true,"landing_page_url":"https://doi.org/10.24874/pes07.04.018","pdf_url":"https://doi.org/10.24874/pes07.04.018","source":{"id":"https://openalex.org/S4210223293","display_name":"Proceedings on Engineering Sciences","issn_l":"2620-2832","issn":["2620-2832","2683-4111"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","ddh","doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310321452","host_organization_name":"University of Kragujevac","host_organization_lineage":["https://openalex.org/P4310321452"],"host_organization_lineage_names":["University of Kragujevac"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings on Engineering Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.24874/pes07.04.018","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056331371","display_name":"Svetlana Alekseevna Kalitko","orcid":"https://orcid.org/0000-0002-1987-7553","observed_orcids":["https://orcid.org/0000-0002-1987-7553"]},"institutions":[{"id":"https://openalex.org/I196551433","display_name":"Yerevan State University","ror":"https://ror.org/00s8vne50","country_code":"AM","type":"education","lineage":["https://openalex.org/I196551433"]},{"id":"https://openalex.org/I4210103655","display_name":"Vyatka State University","ror":"https://ror.org/01anxqg21","country_code":"RU","type":"education","lineage":["https://openalex.org/I4210103655"]}],"countries":["AM","RU"],"is_corresponding":false,"raw_author_name":"Svetlana A. Kalitko","raw_affiliation_strings":["Vyatka State University , Kirov , Russia","Yerevan State University , Yerevan , Armenia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vyatka State University , Kirov , Russia","institution_ids":["https://openalex.org/I4210103655"]},{"raw_affiliation_string":"Yerevan State University , Yerevan , Armenia","institution_ids":["https://openalex.org/I196551433"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042801569","display_name":"Alexey V. Sysolyatin","orcid":"https://orcid.org/0000-0002-3511-2921","observed_orcids":["https://orcid.org/0000-0002-3511-2921"]},"institutions":[{"id":"https://openalex.org/I4210103655","display_name":"Vyatka State University","ror":"https://ror.org/01anxqg21","country_code":"RU","type":"education","lineage":["https://openalex.org/I4210103655"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Alexey V. Sysolyatin","raw_affiliation_strings":["Vyatka State University , Kirov , Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vyatka State University , Kirov , Russia","institution_ids":["https://openalex.org/I4210103655"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050103306","display_name":"Svetlana Evgenievna Karpushova","orcid":"https://orcid.org/0000-0002-8161-7058","observed_orcids":["https://orcid.org/0000-0002-8161-7058"]},"institutions":[{"id":"https://openalex.org/I4210103655","display_name":"Vyatka State University","ror":"https://ror.org/01anxqg21","country_code":"RU","type":"education","lineage":["https://openalex.org/I4210103655"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Svetlana E. Karpushova","raw_affiliation_strings":["Vyatka State University , Kirov , Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vyatka State University , Kirov , Russia","institution_ids":["https://openalex.org/I4210103655"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019090977","display_name":"\u0411\u0435\u0440\u0435\u0437\u0438\u043d\u0430 \u0415\u043a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u043e\u0432\u043d\u0430","orcid":"https://orcid.org/0000-0001-7877-7205","observed_orcids":["https://orcid.org/0000-0001-7877-7205"]},"institutions":[{"id":"https://openalex.org/I4210103655","display_name":"Vyatka State University","ror":"https://ror.org/01anxqg21","country_code":"RU","type":"education","lineage":["https://openalex.org/I4210103655"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Ekaterina A. Berezina","raw_affiliation_strings":["Vyatka State University , Kirov , Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vyatka State University , Kirov , Russia","institution_ids":["https://openalex.org/I4210103655"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5121374313","display_name":"Karine N. Asryan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210103655","display_name":"Vyatka State University","ror":"https://ror.org/01anxqg21","country_code":"RU","type":"education","lineage":["https://openalex.org/I4210103655"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Karine N. Asryan","raw_affiliation_strings":["Vyatka State University , Kirov , Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vyatka State University , Kirov , Russia","institution_ids":["https://openalex.org/I4210103655"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3109,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.50307455,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"7","issue":"4","first_page":"2321","last_page":"2328"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10763","display_name":"Digital Transformation in Industry","score":0.2833999991416931,"subfield":{"id":"https://openalex.org/subfields/2209","display_name":"Industrial and Manufacturing Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10763","display_name":"Digital Transformation in Industry","score":0.2833999991416931,"subfield":{"id":"https://openalex.org/subfields/2209","display_name":"Industrial and Manufacturing Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14453","display_name":"Sustainability and Innovation in Business","score":0.2151000052690506,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.07349999994039536,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-approach","display_name":"marketing approach","score":0.7229999899864197},{"id":"https://openalex.org/keywords/sustainable-innovation","display_name":"sustainable innovation","score":0.7910000085830688},{"id":"https://openalex.org/keywords/industry-5-0","display_name":"Industry 5.0","score":0.9409999847412109},{"id":"https://openalex.org/keywords/society-5-0","display_name":"Society 5.0","score":0.9919999837875366},{"id":"https://openalex.org/keywords/education-5-0","display_name":"Education 5.0","score":0.996999979019165},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.8529999852180481},{"id":"https://openalex.org/keywords/product-quality-management","display_name":"product quality management","score":0.6060000061988831},{"id":"https://openalex.org/keywords/sustainable-development-goals","display_name":"Sustainable Development Goals","score":0.8519999980926514},{"id":"https://openalex.org/keywords/digital-economy","display_name":"digital economy","score":0.8410000205039978},{"id":"https://openalex.org/keywords/consumer-purchasing-power","display_name":"consumer purchasing power","score":0.7580000162124634},{"id":"https://openalex.org/keywords/digital-infrastructure","display_name":"digital infrastructure","score":0.7549999952316284},{"id":"https://openalex.org/keywords/quality-of-life","display_name":"quality of life","score":0.7419999837875366}],"concepts":[{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.6200000047683716},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6171000003814697},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.612500011920929},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4918000102043152},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.48089998960494995},{"id":"https://openalex.org/C157934477","wikidata":"https://www.wikidata.org/wiki/Q9061582","display_name":"Quality policy","level":4,"score":0.4602000117301941},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.4165000021457672},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3959999978542328},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.384799987077713},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.3813000023365021},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.36329999566078186},{"id":"https://openalex.org/C71405471","wikidata":"https://www.wikidata.org/wiki/Q757012","display_name":"Quality management","level":3,"score":0.35830000042915344},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.35499998927116394},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.34380000829696655},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3327000141143799},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.32170000672340393},{"id":"https://openalex.org/C201289532","wikidata":"https://www.wikidata.org/wiki/Q608513","display_name":"Quality management system","level":4,"score":0.27720001339912415},{"id":"https://openalex.org/C138897024","wikidata":"https://www.wikidata.org/wiki/Q381001","display_name":"Total quality management","level":3,"score":0.27070000767707825},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.26510000228881836},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.25690001249313354},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.2563999891281128},{"id":"https://openalex.org/C2781385186","wikidata":"https://www.wikidata.org/wiki/Q89640","display_name":"Consumerism","level":2,"score":0.25609999895095825},{"id":"https://openalex.org/C186037533","wikidata":"https://www.wikidata.org/wiki/Q794803","display_name":"Innovation management","level":2,"score":0.2517000138759613}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24874/pes07.04.018","doi":"https://doi.org/10.24874/pes07.04.018","is_oa":true,"landing_page_url":"https://doi.org/10.24874/pes07.04.018","pdf_url":"https://doi.org/10.24874/pes07.04.018","source":{"id":"https://openalex.org/S4210223293","display_name":"Proceedings on Engineering Sciences","issn_l":"2620-2832","issn":["2620-2832","2683-4111"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","ddh","doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310321452","host_organization_name":"University of Kragujevac","host_organization_lineage":["https://openalex.org/P4310321452"],"host_organization_lineage_names":["University of Kragujevac"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings on Engineering Sciences","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:c65b3a2907d74ae09f2806540b36f852","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/c65b3a2907d74ae09f2806540b36f852","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Proceedings on Engineering Sciences, Vol 7, Iss 4, Pp 2321-2328 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.24874/pes07.04.018","doi":"https://doi.org/10.24874/pes07.04.018","is_oa":true,"landing_page_url":"https://doi.org/10.24874/pes07.04.018","pdf_url":"https://doi.org/10.24874/pes07.04.018","source":{"id":"https://openalex.org/S4210223293","display_name":"Proceedings on Engineering Sciences","issn_l":"2620-2832","issn":["2620-2832","2683-4111"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","ddh","doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310321452","host_organization_name":"University of Kragujevac","host_organization_lineage":["https://openalex.org/P4310321452"],"host_organization_lineage_names":["University of Kragujevac"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings on Engineering Sciences","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5378999710083008}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7117366290.pdf","grobid_xml":"https://content.openalex.org/works/W7117366290.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W4297982714","https://openalex.org/W4385561891","https://openalex.org/W4400285228","https://openalex.org/W4400544720","https://openalex.org/W4400739842","https://openalex.org/W4401852002","https://openalex.org/W4405681309","https://openalex.org/W4406412165","https://openalex.org/W4408624906","https://openalex.org/W4409002202"],"related_works":["https://openalex.org/W7117382009","https://openalex.org/W7117355341","https://openalex.org/W7133733900","https://openalex.org/W4395042751","https://openalex.org/W7204756230","https://openalex.org/W7117354201","https://openalex.org/W7138798929","https://openalex.org/W7000248732","https://openalex.org/W7214229204","https://openalex.org/W4408266581"],"abstract_inverted_index":{"The":[0,164,263],"concept":[1],"of":[2,12,26,39,44,62,74,102,105,109,114,120,123,128,139,145,150,160,167,175,180,194,201,207,210,218,224,237,240,247,253,256,266,275,288],"Quality":[3,49,121,208,248,283],"5.0":[4,50,122,209,249,284],"management":[5,119,206,246],"is":[6,269],"formed":[7],"based":[8,70,171],"on":[9,23,71,136,172],"the":[10,13,19,37,42,60,72,100,103,110,118,126,129,137,140,143,158,173,176,205,221,235,238,241,245,251,254,273,286],"principles":[11],"Fifth":[14],"Industrial":[15],"Revolution":[16],"and":[17,28,31,35,47,78,93,107,152,162,182,192,196,233],"involves":[18],"manufacturing":[20],"companies'":[21],"focus":[22],"high":[24],"indicators":[25,223],"product":[27],"service":[29],"quality":[30,38,104,144],"meeting":[32],"social":[33],"expectations":[34],"ensuring":[36],"life":[40,106,146],"in":[41,86,117,125,204,216,244,250,281,285],"conditions":[43,127,138,287],"quick":[45],"digitalisation":[46],"intellectualisation.":[48],"would":[51],"be":[52,133,187,213],"impossible":[53],"without":[54,67,79],"Industry":[55],"5.0,":[56,69,81],"which":[57,155],"led":[58],"to":[59,89,157,220,271],"emergence":[61],"innovative":[63,257],"sustainable":[64,261],"technological":[65],"solutions;":[66],"Society":[68],"priority":[73],"socio-centrism":[75],"over":[76],"technologization;":[77],"Education":[80],"aimed":[82,259],"at":[83,260],"supporting":[84],"citizens":[85],"their":[87,91],"desire":[88],"expand":[90],"knowledge":[92],"develop":[94],"skills":[95],"as":[96,277],"a":[97,278],"precondition":[98],"for":[99],"growth":[101],"improvement":[108],"economy.":[111,183],"Marketing":[112],"approaches":[113,169,203],"companies,":[115],"used":[116,214],"products":[124,161,211],"digital":[130,153,289],"economy,":[131],"could":[132,212],"selected":[134],"depending":[135],"business":[141],"environment,":[142],"(including":[147],"purchasing":[148],"power)":[149],"consumers,":[151],"infrastructure":[154],"contributes":[156],"promotion":[159],"services.":[163],"considered":[165],"aspects":[166,200],"marketing":[168,202,242,276],"are":[170],"range":[174],"Sustainable":[177],"Development":[178],"Goals":[179],"society":[181],"Their":[184],"application":[185,255],"should":[186],"agreed":[188],"with":[189],"companies\u2019":[190],"capabilities":[191,274],"specifics":[193],"socioeconomic":[195],"climate":[197],"development.":[198,262],"These":[199],"effectively":[215],"case":[217],"adherence":[219],"revealed":[222],"efficiency.":[225],"In":[226],"this":[227,267],"paper,":[228],"we":[229],"strived":[230],"towards":[231],"establishing":[232],"proving":[234],"expedience":[236],"use":[239],"approach":[243],"context":[252],"technologies":[258],"novel":[264],"aspect":[265],"research":[268],"due":[270],"revealing":[272],"driving":[279],"force":[280],"managing":[282],"transformations.":[290]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-12-27T00:00:00"}
