{"id":"https://openalex.org/W7117136261","doi":"https://doi.org/10.1057/s41599-025-06440-0","title":"Business-oriented branding strategies, consumer perceptions, and marketing potential in green tourism","display_name":"Business-oriented branding strategies, consumer perceptions, and marketing potential in green tourism","publication_year":2025,"publication_date":"2025-12-24","ids":{"openalex":"https://openalex.org/W7117136261","doi":"https://doi.org/10.1057/s41599-025-06440-0"},"language":"en","primary_location":{"id":"doi:10.1057/s41599-025-06440-0","doi":"https://doi.org/10.1057/s41599-025-06440-0","is_oa":true,"landing_page_url":"https://doi.org/10.1057/s41599-025-06440-0","pdf_url":"https://www.nature.com/articles/s41599-025-06440-0_reference.pdf","source":{"id":"https://openalex.org/S4210206302","display_name":"Humanities and Social Sciences Communications","issn_l":"2055-1045","issn":["2055-1045","2662-9992"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","ki-jl-1","norway-1"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Humanities and Social Sciences Communications","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.nature.com/articles/s41599-025-06440-0_reference.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106848188","display_name":"Xin Sui","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157719","display_name":"Yancheng Institute of Technology","ror":"https://ror.org/04y8njc86","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210157719"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xin Sui","raw_affiliation_strings":["Yancheng Institute of Technology, Yancheng, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yancheng Institute of Technology, Yancheng, China","institution_ids":["https://openalex.org/I4210157719"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006111625","display_name":"Tianchang Chen","orcid":"https://orcid.org/0009-0009-1437-6002","observed_orcids":["https://orcid.org/0009-0009-1437-6002"]},"institutions":[{"id":"https://openalex.org/I4210157719","display_name":"Yancheng Institute of Technology","ror":"https://ror.org/04y8njc86","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210157719"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Tianchang Chen","raw_affiliation_strings":["Yancheng Institute of Technology, Yancheng, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yancheng Institute of Technology, Yancheng, China","institution_ids":["https://openalex.org/I4210157719"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004581918","display_name":"G. L. Liu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157719","display_name":"Yancheng Institute of Technology","ror":"https://ror.org/04y8njc86","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210157719"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Gao Liu","raw_affiliation_strings":["Yancheng Institute of Technology, Yancheng, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yancheng Institute of Technology, Yancheng, China","institution_ids":["https://openalex.org/I4210157719"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5006111625"],"corresponding_institution_ids":["https://openalex.org/I4210157719"],"apc_list":{"value":1890,"currency":"USD","value_usd":1890},"apc_paid":{"value":1890,"currency":"USD","value_usd":1890},"fwci":3.6875,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.93952954,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":"13","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9140999913215637,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9140999913215637,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.07680000364780426,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-tourism","display_name":"green tourism","score":1.0},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.7739999890327454},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.8569999933242798},{"id":"https://openalex.org/keywords/sustainable-tourism","display_name":"sustainable tourism","score":0.578000009059906},{"id":"https://openalex.org/keywords/environmental-impact","display_name":"environmental impact","score":0.6850000023841858},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.734000027179718},{"id":"https://openalex.org/keywords/public-policy","display_name":"public policy","score":0.8429999947547913},{"id":"https://openalex.org/keywords/stakeholder-engagement","display_name":"stakeholder engagement","score":0.984000027179718},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9869999885559082},{"id":"https://openalex.org/keywords/sustainable-brands","display_name":"sustainable brands","score":0.6759999990463257},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.722000002861023}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6675000190734863},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6237000226974487},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.5870000123977661},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.5745999813079834},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.5579000115394592},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.5404000282287598},{"id":"https://openalex.org/C2778734068","wikidata":"https://www.wikidata.org/wiki/Q1344240","display_name":"Sustainable tourism","level":3,"score":0.47440001368522644},{"id":"https://openalex.org/C151807755","wikidata":"https://www.wikidata.org/wiki/Q187449","display_name":"Ecotourism","level":3,"score":0.42820000648498535},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.420199990272522},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.3978999853134155},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.39469999074935913},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.38040000200271606},{"id":"https://openalex.org/C2780984029","wikidata":"https://www.wikidata.org/wiki/Q2930198","display_name":"Stakeholder engagement","level":2,"score":0.37720000743865967},{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.375},{"id":"https://openalex.org/C502907923","wikidata":"https://www.wikidata.org/wiki/Q7649686","display_name":"Sustainable products","level":3,"score":0.3440999984741211},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.3273000121116638},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.30309998989105225},{"id":"https://openalex.org/C195813598","wikidata":"https://www.wikidata.org/wiki/Q474460","display_name":"Stakeholder analysis","level":3,"score":0.2955999970436096},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.26330000162124634},{"id":"https://openalex.org/C176239081","wikidata":"https://www.wikidata.org/wiki/Q2979849","display_name":"Stakeholder theory","level":3,"score":0.26249998807907104},{"id":"https://openalex.org/C134560507","wikidata":"https://www.wikidata.org/wiki/Q753291","display_name":"Environmental economics","level":1,"score":0.25769999623298645},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.257099986076355},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.25690001249313354},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2531999945640564},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.2522999942302704}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1057/s41599-025-06440-0","doi":"https://doi.org/10.1057/s41599-025-06440-0","is_oa":true,"landing_page_url":"https://doi.org/10.1057/s41599-025-06440-0","pdf_url":"https://www.nature.com/articles/s41599-025-06440-0_reference.pdf","source":{"id":"https://openalex.org/S4210206302","display_name":"Humanities and Social Sciences Communications","issn_l":"2055-1045","issn":["2055-1045","2662-9992"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","ki-jl-1","norway-1"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Humanities and Social Sciences Communications","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:a7d4d25b3c3b4d328f33c8a4c6702974","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/a7d4d25b3c3b4d328f33c8a4c6702974","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Humanities & Social Sciences Communications, Vol 13, Iss 1, Pp 1-14 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1057/s41599-025-06440-0","doi":"https://doi.org/10.1057/s41599-025-06440-0","is_oa":true,"landing_page_url":"https://doi.org/10.1057/s41599-025-06440-0","pdf_url":"https://www.nature.com/articles/s41599-025-06440-0_reference.pdf","source":{"id":"https://openalex.org/S4210206302","display_name":"Humanities and Social Sciences Communications","issn_l":"2055-1045","issn":["2055-1045","2662-9992"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","ki-jl-1","norway-1"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Humanities and Social Sciences Communications","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5529307126998901,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7117136261.pdf","grobid_xml":"https://content.openalex.org/works/W7117136261.grobid-xml"},"referenced_works_count":80,"referenced_works":["https://openalex.org/W1981977554","https://openalex.org/W2033845531","https://openalex.org/W2087571931","https://openalex.org/W2215167406","https://openalex.org/W2342581698","https://openalex.org/W2606130436","https://openalex.org/W2624371552","https://openalex.org/W2748735432","https://openalex.org/W2799464322","https://openalex.org/W2806052944","https://openalex.org/W2924483322","https://openalex.org/W2930900166","https://openalex.org/W2994671903","https://openalex.org/W3017145467","https://openalex.org/W3036060890","https://openalex.org/W3087230900","https://openalex.org/W3091800256","https://openalex.org/W3092471764","https://openalex.org/W3098080581","https://openalex.org/W3109528717","https://openalex.org/W3115100763","https://openalex.org/W3117139749","https://openalex.org/W3125060943","https://openalex.org/W3129836786","https://openalex.org/W3140923838","https://openalex.org/W3151185386","https://openalex.org/W3155193608","https://openalex.org/W3195038604","https://openalex.org/W3202473369","https://openalex.org/W3202578412","https://openalex.org/W3205589517","https://openalex.org/W4200355119","https://openalex.org/W4205773925","https://openalex.org/W4205839778","https://openalex.org/W4210598387","https://openalex.org/W4210802236","https://openalex.org/W4211032605","https://openalex.org/W4224230133","https://openalex.org/W4226517216","https://openalex.org/W4231744425","https://openalex.org/W4236068610","https://openalex.org/W4281754633","https://openalex.org/W4283529214","https://openalex.org/W4283752063","https://openalex.org/W4284966866","https://openalex.org/W4288694927","https://openalex.org/W4289175149","https://openalex.org/W4294771038","https://openalex.org/W4295152162","https://openalex.org/W4295905368","https://openalex.org/W4297237853","https://openalex.org/W4297493894","https://openalex.org/W4308873046","https://openalex.org/W4310167621","https://openalex.org/W4315488249","https://openalex.org/W4316363078","https://openalex.org/W4321770247","https://openalex.org/W4323659789","https://openalex.org/W4324057934","https://openalex.org/W4353083654","https://openalex.org/W4361273722","https://openalex.org/W4367672854","https://openalex.org/W4380928253","https://openalex.org/W4382461801","https://openalex.org/W4384698212","https://openalex.org/W4385469629","https://openalex.org/W4385788286","https://openalex.org/W4385815307","https://openalex.org/W4386563835","https://openalex.org/W4386865798","https://openalex.org/W4388973981","https://openalex.org/W4391038699","https://openalex.org/W4391055656","https://openalex.org/W4391509379","https://openalex.org/W4391914603","https://openalex.org/W4401626827","https://openalex.org/W4401945449","https://openalex.org/W4403517019","https://openalex.org/W4404258888","https://openalex.org/W4409191400"],"related_works":[],"abstract_inverted_index":{"Effectively":[0],"promoting":[1,191],"green":[2,65,155,175],"tourism":[3,38,66],"in":[4,153,190],"China":[5],"demands":[6],"a":[7],"comprehensive":[8],"understanding":[9],"of":[10,37,57,106,121,146,180,187],"the":[11,20,32,42,54,114,119,136,144,170,178,185,202],"key":[12],"factors":[13,78],"influencing":[14],"consumer":[15,49,212],"behavior,":[16],"as":[17,19,135,169],"well":[18],"marketing":[21,165],"strategies":[22,127,172],"that":[23,47,109],"support":[24],"sustainable":[25,167,209,219],"development.":[26,220],"This":[27,70],"involves":[28],"not":[29],"only":[30],"addressing":[31],"environmental":[33,110,123,206],"and":[34,44,51,75,79,88,129,138,150,163,184,214],"economic":[35],"aspects":[36],"but":[39],"also":[40,196],"acknowledging":[41],"cultural":[43],"social":[45],"dimensions":[46],"shape":[48],"preferences":[50],"motivations.":[52],"Additionally,":[53],"rapid":[55],"advancement":[56],"digital":[58,164,188],"technologies":[59],"presents":[60],"new":[61],"opportunities":[62],"to":[63,73,96,101],"enhance":[64],"through":[67],"innovative":[68],"solutions.":[69],"study":[71,195],"aims":[72],"identify":[74],"analyze":[76],"these":[77],"business-oriented":[80],"strategies,":[81],"employing":[82],"fuzzy":[83,89],"analytical":[84],"hierarchy":[85],"process":[86],"(FAHP)":[87],"technique":[90],"for":[91,166,173,204,218],"order":[92],"preference":[93],"by":[94],"similarity":[95],"ideal":[97],"situation":[98],"(FTOPSIS)":[99],"methodologies":[100],"prioritize":[102],"their":[103],"importance.":[104],"Results":[105],"FAHP":[107],"revealed":[108],"impact":[111],"(EB1)":[112],"is":[113],"most":[115,140],"critical":[116],"factor,":[117],"emphasizing":[118],"necessity":[120],"robust":[122],"management":[124],"practices.":[125],"Marketing":[126],"(EB3)":[128],"government":[130],"policies":[131],"(EB4)":[132],"were":[133],"identified":[134],"second":[137],"third":[139],"important":[141],"factors,":[142],"highlighting":[143,177],"significance":[145],"effective":[147],"promotional":[148],"efforts":[149],"regulatory":[151],"frameworks":[152],"fostering":[154,215],"tourism.":[156],"FTOPSIS":[157],"analysis":[158],"ranked":[159],"stakeholder":[160,216],"engagement":[161],"programs":[162],"brands":[168],"top":[171],"optimizing":[174],"tourism,":[176],"importance":[179],"inclusive":[181],"planning":[182],"processes":[183],"power":[186],"platforms":[189],"eco-friendly":[192],"travel.":[193],"The":[194],"identifies":[197],"several":[198],"policy":[199],"implications,":[200],"including":[201],"need":[203],"strengthening":[205],"regulations,":[207],"incentivizing":[208],"practices,":[210],"enhancing":[211],"awareness,":[213],"collaboration":[217]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-09-25T08:18:29.962427","created_date":"2025-12-24T00:00:00"}
