{"id":"https://openalex.org/W7103901034","doi":"https://doi.org/10.5281/zenodo.17511669","title":"Electronic Banking; a New Strategy to Create Customers' Loyalty to Investment and Its Impact on Economic Initiatives","display_name":"Electronic Banking; a New Strategy to Create Customers' Loyalty to Investment and Its Impact on Economic Initiatives","publication_year":2025,"publication_date":"2025-11-03","ids":{"openalex":"https://openalex.org/W7103901034","doi":"https://doi.org/10.5281/zenodo.17511669"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.17511669","doi":"https://doi.org/10.5281/zenodo.17511669","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.17511669","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.17511669","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Sadeghi Rad, Hamid","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sadeghi Rad, Hamid","raw_affiliation_strings":["Dean of Tax Applied Sciences University and Khorasan Razavi Tax Organization, Mashhad, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dean of Tax Applied Sciences University and Khorasan Razavi Tax Organization, Mashhad, Iran","institution_ids":[]}]},{"author_position":"middle","author":{"id":null,"display_name":"Rasoulian, Ali","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rasoulian, Ali","raw_affiliation_strings":["Dean of Tax Applied Sciences University and Khorasan Razavi Tax Organization, Mashhad, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dean of Tax Applied Sciences University and Khorasan Razavi Tax Organization, Mashhad, Iran","institution_ids":[]}]},{"author_position":"middle","author":{"id":null,"display_name":"Mirzaei, Mahmoud","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mirzaei, Mahmoud","raw_affiliation_strings":["Dean of Tax Applied Sciences University and Khorasan Razavi Tax Organization, Mashhad, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dean of Tax Applied Sciences University and Khorasan Razavi Tax Organization, Mashhad, Iran","institution_ids":[]}]},{"author_position":"last","author":{"id":null,"display_name":"Sharifipour, Abbas","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sharifipour, Abbas","raw_affiliation_strings":["Invited Lecturer, Tax Applied Sciences University, Mashhad, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Invited Lecturer, Tax Applied Sciences University, Mashhad, Iran","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.47746154,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.008500000461935997,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14183","display_name":"Banking Sector Performance and Management","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-banking","display_name":"electronic banking","score":0.9879999756813049},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.968999981880188},{"id":"https://openalex.org/keywords/attitudinal-loyalty","display_name":"attitudinal loyalty","score":0.7870000004768372},{"id":"https://openalex.org/keywords/behavioral-loyalty","display_name":"behavioral loyalty","score":1.0},{"id":"https://openalex.org/keywords/online-banking","display_name":"internet banking","score":0.6349999904632568},{"id":"https://openalex.org/keywords/economic-projects","display_name":"economic projects","score":0.5799999833106995}],"concepts":[{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6363000273704529},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6219000220298767},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.6176999807357788},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.5586000084877014},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.541700005531311},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4977000057697296},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.4569000005722046},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4562999904155731},{"id":"https://openalex.org/C169549615","wikidata":"https://www.wikidata.org/wiki/Q939134","display_name":"Return on investment","level":3,"score":0.4429999887943268},{"id":"https://openalex.org/C103144560","wikidata":"https://www.wikidata.org/wiki/Q2670999","display_name":"Investment strategy","level":3,"score":0.42559999227523804},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.42250001430511475},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.3797000050544739},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.37389999628067017},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.3700000047683716},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.36090001463890076},{"id":"https://openalex.org/C53100981","wikidata":"https://www.wikidata.org/wiki/Q5196454","display_name":"Customer equity","level":5,"score":0.36059999465942383},{"id":"https://openalex.org/C2775875300","wikidata":"https://www.wikidata.org/wiki/Q6060896","display_name":"Investment value","level":3,"score":0.3393999934196472},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.33219999074935913},{"id":"https://openalex.org/C181308471","wikidata":"https://www.wikidata.org/wiki/Q25245118","display_name":"Open-ended investment company","level":4,"score":0.3077999949455261},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.30410000681877136},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.29980000853538513},{"id":"https://openalex.org/C168031717","wikidata":"https://www.wikidata.org/wiki/Q1530280","display_name":"Balance (ability)","level":2,"score":0.29739999771118164},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.28139999508857727},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.2797999978065491},{"id":"https://openalex.org/C172497479","wikidata":"https://www.wikidata.org/wiki/Q302208","display_name":"Capital expenditure","level":2,"score":0.27730000019073486},{"id":"https://openalex.org/C15241564","wikidata":"https://www.wikidata.org/wiki/Q319845","display_name":"Investment banking","level":2,"score":0.27219998836517334},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.2703999876976013},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2703999876976013},{"id":"https://openalex.org/C83646750","wikidata":"https://www.wikidata.org/wiki/Q193893","display_name":"Capital (architecture)","level":2,"score":0.26829999685287476},{"id":"https://openalex.org/C143910263","wikidata":"https://www.wikidata.org/wiki/Q750458","display_name":"Capital market","level":2,"score":0.26100000739097595}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.17511669","doi":"https://doi.org/10.5281/zenodo.17511669","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.17511669","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.5281/zenodo.17511670","doi":"https://doi.org/10.5281/zenodo.17511670","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.17511670","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"doi:10.5281/zenodo.17511669","doi":"https://doi.org/10.5281/zenodo.17511669","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.17511669","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"With":[0],"technology":[1],"development":[2],"and":[3,13,104,117,137,167,179,201,223,237],"the":[4,65,70,84,101,184],"market":[5],"conditions":[6],"getting":[7],"more":[8],"competitive":[9],"in":[10,58,63,95,99,115,129,142,199,210,221],"different":[11],"production":[12],"service":[14],"sectors,":[15],"loyal":[16],"customer":[17],"is":[18,62,81,111,193],"considered":[19],"as":[20],"main":[21],"capital":[22],"of":[23,28,49,78,86,124,126,169,175,183,233],"every":[24],"organization.":[25],"The":[26,76],"expansion":[27],"internet":[29],"global":[30],"network":[31],"has":[32],"brought":[33],"many":[34],"benefits":[35],"to":[36,82,88,97,106,113,140,208,230],"all":[37],"organizations":[38],"including":[39,51],"banks":[40],"which":[41,53],"along":[42],"with":[43,151,205],"considerable":[44],"issues":[45],"arise.":[46],"Special":[47],"equity":[48,204,226],"services":[50,94,154],"investment":[52,89,116,118,200,202,209,222,224],"became":[54],"an":[55],"important":[56],"concept":[57],"marketing":[59],"since":[60],"1980":[61],"fact":[64],"added":[66],"value":[67],"generated":[68],"for":[69],"organization":[71],"by":[72,146,173,213],"using":[73,91,164,187,216],"that":[74,191],"service.":[75],"purpose":[77],"this":[79,110],"research":[80],"explain":[83],"loyalty":[85,207,234,236],"customers":[87,125],"through":[90,157,215],"electronic":[92,152,217],"banking":[93,153],"order":[96],"participate":[98],"advancing":[100],"economic":[102,143,211],"projects,":[103],"also":[105],"empirically":[107],"test":[108,178],"whether":[109],"related":[112,229],"trust":[114,198,220],"special":[119,203,225],"equity.":[120],"Statistical":[121],"population":[122],"consists":[123],"Saman":[127],"bank":[128,214],"Mashhad":[130],"city":[131],"who":[132],"have":[133],"substantial":[134],"account":[135],"balance":[136],"are":[138,227],"able":[139],"invest":[141],"projects":[144,212],"suggested":[145],"bank.":[147],"And":[148,219],"their":[149],"satisfaction":[150],"was":[155,162],"investigated":[156],"random":[158],"sampling.":[159],"Needed":[160],"information":[161],"collected":[163],"a":[165,194],"questionnaire":[166],"correlations":[168],"variables":[170],"were":[171],"tested":[172],"means":[174],"Pearson":[176],"correlation":[177,196],"multiple":[180],"regression.":[181],"Analysis":[182],"study":[185],"findings":[186],"SPSS":[188],"16":[189],"shows":[190],"there":[192],"positive":[195],"between":[197],"customers\u2019":[206],"services.":[218],"significantly":[228],"two":[231],"types":[232],"(attitudinal":[235],"behavioral":[238],"loyalty).":[239]},"counts_by_year":[],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2025-11-05T00:00:00"}
