{"id":"https://openalex.org/W7096489940","doi":null,"title":"CORPORATE SOCIAL RESPONSIBILITY MARKETING COMMUNICATIONS OF AMERICAN AND WESTERN EUROPEAN MULTINATIONAL ENTERPRISES: A LONGITUDINAL STUDY OF STAKEHOLDER ENGAGEMENT Abstract By","display_name":"CORPORATE SOCIAL RESPONSIBILITY MARKETING COMMUNICATIONS OF AMERICAN AND WESTERN EUROPEAN MULTINATIONAL ENTERPRISES: A LONGITUDINAL STUDY OF STAKEHOLDER ENGAGEMENT Abstract By","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W7096489940"},"language":"en","primary_location":{"id":"pmh:oai:CiteSeerX.psu:10.1.1.461.1915","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.461.1915","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.srossmktg.com/SMRTHESIS.pdf","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Spencer M Ross","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Spencer M Ross","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"St. John\u2018s University","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"St. John\u2018s University","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Spencer M Ross","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Spencer M Ross","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.82516584,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":true,"primary_topic":{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.9735999703407288,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.9735999703407288,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.01940000057220459,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.004399999976158142,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9769999980926514},{"id":"https://openalex.org/keywords/stakeholder-engagement","display_name":"stakeholder engagement","score":0.8989999890327454},{"id":"https://openalex.org/keywords/multinational-corporations","display_name":"multinational corporations","score":0.9779999852180481},{"id":"https://openalex.org/keywords/greenwashing","display_name":"greenwashing","score":0.9390000104904175},{"id":"https://openalex.org/keywords/sustainability-reports","display_name":"sustainability reports","score":0.8029999732971191},{"id":"https://openalex.org/keywords/cross-cultural-comparison","display_name":"cross-cultural comparison","score":0.6650000214576721},{"id":"https://openalex.org/keywords/corporate-sustainability-disclosure","display_name":"corporate sustainability disclosure","score":0.375}],"concepts":[{"id":"https://openalex.org/C158016649","wikidata":"https://www.wikidata.org/wiki/Q161726","display_name":"Multinational corporation","level":2,"score":0.722100019454956},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.7141000032424927},{"id":"https://openalex.org/C547195049","wikidata":"https://www.wikidata.org/wiki/Q1725664","display_name":"Terminology","level":2,"score":0.6424000263214111},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.6258999705314636},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5123000144958496},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5103999972343445},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.492000013589859},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4462999999523163},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.429500013589859},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.3986000120639801},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.376800000667572},{"id":"https://openalex.org/C176239081","wikidata":"https://www.wikidata.org/wiki/Q2979849","display_name":"Stakeholder theory","level":3,"score":0.36340001225471497},{"id":"https://openalex.org/C3020780746","wikidata":"https://www.wikidata.org/wiki/Q27496","display_name":"Western europe","level":3,"score":0.3560999929904938},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.33309999108314514},{"id":"https://openalex.org/C2780984029","wikidata":"https://www.wikidata.org/wiki/Q2930198","display_name":"Stakeholder engagement","level":2,"score":0.32269999384880066},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.3206000030040741},{"id":"https://openalex.org/C2985989394","wikidata":"https://www.wikidata.org/wiki/Q2746910","display_name":"International marketing","level":2,"score":0.3122999966144562},{"id":"https://openalex.org/C195813598","wikidata":"https://www.wikidata.org/wiki/Q474460","display_name":"Stakeholder analysis","level":3,"score":0.30709999799728394},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3018999993801117},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.2976999878883362},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.2962999939918518},{"id":"https://openalex.org/C2777895361","wikidata":"https://www.wikidata.org/wiki/Q1758614","display_name":"Longitudinal study","level":2,"score":0.2921000123023987},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.2775000035762787},{"id":"https://openalex.org/C2781206490","wikidata":"https://www.wikidata.org/wiki/Q59751","display_name":"Stakeholder management","level":3,"score":0.26600000262260437}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:CiteSeerX.psu:10.1.1.461.1915","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.461.1915","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.srossmktg.com/SMRTHESIS.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2554271781","https://openalex.org/W2060978974","https://openalex.org/W4200184498","https://openalex.org/W4281777770","https://openalex.org/W3111502185","https://openalex.org/W2202753324","https://openalex.org/W2317723474","https://openalex.org/W1798500757","https://openalex.org/W2976328836","https://openalex.org/W2045619027"],"abstract_inverted_index":{"The":[0,26,98,133],"objective":[1],"of":[2,18,28,40,51,58,71,77,101,109,116,119,136],"this":[3,102,137],"paper":[4,103,138],"is":[5,34,94],"to":[6,43],"provide":[7],"general":[8],"comparisons":[9,30],"between":[10],"corporate":[11],"social":[12],"responsibility":[13],"(CSR)":[14],"marketing":[15,45,111,120],"communications":[16,46,112],"tools":[17,47],"American":[19,151],"and":[20,63,75,96,125,130,144],"Western":[21,158],"European":[22,159],"multinational":[23],"enterprises":[24],"(MNE).":[25],"results":[27],"the":[29,55,59,61,78,81,90,114,127],"demonstrate":[31],"that":[32],"there":[33],"significant":[35],"(yet":[36],"unempirically":[37],"proven)":[38],"evidence":[39],"varied":[41],"approaches":[42],"using":[44],"as":[48,89,122],"a":[49,106,117],"means":[50],"stakeholder":[52],"engagement.":[53],"In":[54,80],"first":[56],"chapter":[57,100,135],"paper,":[60],"problem":[62],"purpose":[64],"are":[65,163],"set":[66],"out,":[67],"along":[68],"with":[69,153],"definitions":[70],"some":[72],"CSR":[73,110],"terminology":[74],"delimitations":[76],"paper.":[79],"second":[82],"chapter,":[83],"literature":[84],"from":[85,148,155],"various":[86],"sources":[87],"such":[88],"ProQuest":[91],"electronic":[92],"database":[93],"reviewed":[95],"critiqued.":[97],"third":[99],"focuses":[104],"on":[105],"practical":[107],"application":[108],"under":[113],"scope":[115],"type":[118],"known":[121],"\u2015greenwashing":[123],"\u2016":[124],"debates":[126],"practice\u2018s":[128],"positive":[129],"negative":[131],"consequences.":[132],"fourth":[134],"presents":[139],"case":[140],"findings":[141,162],"by":[142],"comparing":[143],"contrasting":[145],"CSR/sustainability":[146],"reports":[147,154],"three":[149,156],"different":[150,157],"MNEs":[152],"MNEs.":[160],"These":[161],"further":[164]},"counts_by_year":[],"updated_date":"2026-08-26T07:47:46.906454","created_date":"2025-10-27T00:00:00"}
