{"id":"https://openalex.org/W7083178213","doi":"https://doi.org/10.5281/zenodo.17190878","title":"Economic advantages of using online platforms for booking and selling makeup services","display_name":"Economic advantages of using online platforms for booking and selling makeup services","publication_year":2025,"publication_date":"2025-09-24","ids":{"openalex":"https://openalex.org/W7083178213","doi":"https://doi.org/10.5281/zenodo.17190878"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.econp.com.ua:article/610","doi":null,"is_oa":true,"landing_page_url":"https://econp.com.ua/index.php/journal/article/view/610","pdf_url":"https://econp.com.ua/index.php/journal/article/download/610/569","source":{"id":"https://openalex.org/S5407030803","display_name":"\u0417\u0434\u043e\u0431\u0443\u0442\u043a\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0442\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457","issn_l":"2786-9431","issn":["2786-9431"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2786-9431","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://econp.com.ua/index.php/journal/article/download/610/569","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5141147616","display_name":"Tetiana Zaruba","orcid":"https://orcid.org/0009-0002-0067-2432","observed_orcids":["https://orcid.org/0009-0002-0067-2432"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Zaruba, Tetiana","raw_affiliation_strings":["Beauty Studio & Training Center"],"raw_orcid":"https://orcid.org/0009-0002-0067-2432","affiliations":[{"raw_affiliation_string":"Beauty Studio & Training Center","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5141147616"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.44960728,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":true,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.6410999894142151,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.6410999894142151,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.13729999959468842,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12501","display_name":"Digital Economy and Work Transformation","score":0.05719999969005585,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-booking-platforms","display_name":"online booking platforms","score":0.9750000238418579},{"id":"https://openalex.org/keywords/makeup-artists","display_name":"makeup artists","score":0.9049999713897705},{"id":"https://openalex.org/keywords/makeup-services","display_name":"makeup services","score":0.7450000047683716},{"id":"https://openalex.org/keywords/beauty-industry","display_name":"beauty industry","score":0.8019999861717224},{"id":"https://openalex.org/keywords/digitalization-of-services","display_name":"digitalization of services","score":0.7350000143051147},{"id":"https://openalex.org/keywords/sales-growth","display_name":"sales growth","score":0.6790000200271606},{"id":"https://openalex.org/keywords/business-model-innovation","display_name":"business model innovation","score":0.5260000228881836},{"id":"https://openalex.org/keywords/sme-competitiveness","display_name":"SME competitiveness","score":0.8960000276565552},{"id":"https://openalex.org/keywords/economic-resilience","display_name":"economic resilience","score":0.5789999961853027},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.6340000033378601},{"id":"https://openalex.org/keywords/cybersecurity-risks","display_name":"cybersecurity risks","score":0.5099999904632568}],"concepts":[{"id":"https://openalex.org/C119059837","wikidata":"https://www.wikidata.org/wiki/Q175096","display_name":"SWOT analysis","level":2,"score":0.7092999815940857},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5759999752044678},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.5507000088691711},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5231999754905701},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.48969998955726624},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48750001192092896},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46549999713897705},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.41359999775886536},{"id":"https://openalex.org/C63882131","wikidata":"https://www.wikidata.org/wiki/Q17122954","display_name":"Strengths and weaknesses","level":2,"score":0.4016000032424927},{"id":"https://openalex.org/C204983608","wikidata":"https://www.wikidata.org/wiki/Q2111958","display_name":"Productivity","level":2,"score":0.4000000059604645},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.39320001006126404},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.38339999318122864},{"id":"https://openalex.org/C2777276756","wikidata":"https://www.wikidata.org/wiki/Q5196446","display_name":"Customer base","level":2,"score":0.3538999855518341},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.31200000643730164},{"id":"https://openalex.org/C85345410","wikidata":"https://www.wikidata.org/wiki/Q851587","display_name":"Business process","level":3,"score":0.3109000027179718},{"id":"https://openalex.org/C91887955","wikidata":"https://www.wikidata.org/wiki/Q5362092","display_name":"Revenue model","level":3,"score":0.30059999227523804},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2872999906539917},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.2806999981403351},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.2558000087738037},{"id":"https://openalex.org/C43246008","wikidata":"https://www.wikidata.org/wiki/Q55638","display_name":"Tertiary sector of the economy","level":2,"score":0.25429999828338623},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2538999915122986}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:ojs2.econp.com.ua:article/610","doi":null,"is_oa":true,"landing_page_url":"https://econp.com.ua/index.php/journal/article/view/610","pdf_url":"https://econp.com.ua/index.php/journal/article/download/610/569","source":{"id":"https://openalex.org/S5407030803","display_name":"\u0417\u0434\u043e\u0431\u0443\u0442\u043a\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0442\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457","issn_l":"2786-9431","issn":["2786-9431"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2786-9431","raw_type":"info:eu-repo/semantics/article"},{"id":"doi:10.5281/zenodo.17190878","doi":"https://doi.org/10.5281/zenodo.17190878","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.17190878","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.5281/zenodo.17190879","doi":"https://doi.org/10.5281/zenodo.17190879","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.17190879","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"pmh:oai:ojs2.econp.com.ua:article/610","doi":null,"is_oa":true,"landing_page_url":"https://econp.com.ua/index.php/journal/article/view/610","pdf_url":"https://econp.com.ua/index.php/journal/article/download/610/569","source":{"id":"https://openalex.org/S5407030803","display_name":"\u0417\u0434\u043e\u0431\u0443\u0442\u043a\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0442\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457","issn_l":"2786-9431","issn":["2786-9431"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2786-9431","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"score":0.7825999855995178,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"sustainable_development_goals_aurora":[{"score":0.40091097354888916,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7083178213.pdf","grobid_xml":"https://content.openalex.org/works/W7083178213.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"Modern":[0],"trends":[1],"in":[2,25,105,151,220,225,290],"digitalization":[3],"encompass":[4],"all":[5],"sectors":[6],"of":[7,13,32,38,71,75,83,92,101,109,120,128,142,148,161,180,195,200,207,212,227,248,251,284,299,311],"the":[8,21,26,36,69,72,81,98,106,118,144,152,159,178,198,228,291,297,306,312],"economy,":[9],"shaping":[10],"new":[11,193,249,301],"models":[12,211],"business":[14,121,302],"process":[15],"organization":[16],"and":[17,87,112,133,146,166,177,190,202,209,223,238,253,258,262,308,318],"consumer":[18],"interaction.":[19],"In":[20,60],"service":[22,88,153],"sector,":[23],"particularly":[24],"beauty":[27,292],"industry,":[28],"this":[29,61,93,125],"phenomenon":[30],"is":[31,40,95],"special":[33,63],"relevance,":[34],"as":[35],"competitiveness":[37],"professionals":[39],"increasingly":[41],"determined":[42],"not":[43,271],"only":[44,272],"by":[45,50,186],"their":[46,51,58,115],"skills":[47],"but":[48,279],"also":[49,280],"ability":[52],"to":[53,68,96,113,170],"integrate":[54],"digital":[55,149,210,229,244],"tools":[56],"into":[57,255],"practice.":[59],"regard,":[62],"attention":[64],"should":[65],"be":[66],"paid":[67],"study":[70,94],"economic":[73,99,131,285],"advantages":[74,145],"using":[76,102],"online":[77,103,162,268],"platforms":[78,104,163,269],"that":[79,158,267,304],"combine":[80],"functions":[82],"promotion,":[84],"communication,":[85],"booking,":[86],"sales.":[89],"The":[90,155,231,264],"purpose":[91],"substantiate":[97,266],"effects":[100],"professional":[107],"activities":[108,278],"makeup":[110,213,313],"artists":[111],"identify":[114],"impact":[116],"on":[117,243],"efficiency":[119],"organizations.":[122],"To":[123],"achieve":[124],"goal,":[126],"methods":[127],"comparative":[129],"analysis,":[130],"generalization,":[132],"SWOT":[134,232],"analysis":[135,233],"were":[136],"employed,":[137],"enabling":[138],"a":[139,192,217,273,281,300],"systematic":[140],"assessment":[141],"both":[143],"limitations":[147],"solutions":[150],"sector.":[154,293],"results":[156],"confirmed":[157],"use":[160,295],"reduces":[164],"marketing":[165],"administrative":[167],"costs,":[168,221],"contributes":[169],"revenue":[171],"growth":[172],"through":[173,197],"customer":[174],"base":[175],"expansion":[176],"introduction":[179],"package":[181],"offers,":[182],"optimizes":[183],"time":[184],"resources":[185],"automating":[187],"booking":[188],"processes,":[189],"enables":[191],"level":[194],"management":[196],"availability":[199],"statistical":[201],"analytical":[203],"tools.":[204],"A":[205],"comparison":[206],"traditional":[208],"artists\u2019":[214],"work":[215],"demonstrated":[216],"significant":[218],"difference":[219],"profitability,":[222],"productivity":[224],"favor":[226],"approach.":[230],"revealed":[234],"strengths":[235],"(greater":[236],"accessibility":[237],"reputational":[239],"capital),":[240],"weaknesses":[241],"(dependence":[242],"infrastructure),":[245],"opportunities":[246],"(development":[247],"forms":[250],"cooperation":[252],"entry":[254],"related":[256],"markets),":[257],"threats":[259],"(increasing":[260],"competition":[261],"cyberrisks).":[263],"conclusions":[265],"are":[270],"tool":[274],"for":[275,287,322],"optimizing":[276],"operational":[277],"strategic":[282],"factor":[283],"resilience":[286],"small":[288],"businesses":[289],"Their":[294],"fosters":[296],"development":[298],"model":[303],"integrates":[305],"creative":[307],"commercial":[309],"aspects":[310],"artist\u2019s":[314],"profession,":[315],"enhances":[316],"competitiveness,":[317],"opens":[319],"up":[320],"prospects":[321],"long-term":[323],"growth.":[324]},"counts_by_year":[],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2025-10-10T00:00:00"}