{"id":"https://openalex.org/W7064396533","doi":null,"title":"Can LLMs be used to create social media posts on LinkedIn? : A Study of Communication","display_name":"Can LLMs be used to create social media posts on LinkedIn? : A Study of Communication","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W7064396533"},"language":"en","primary_location":{"id":"pmh:oai:DiVA.org:kth-352622","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-352622","pdf_url":"https://kth.diva-portal.org/smash/get/diva2:1894799/FULLTEXT01","source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://kth.diva-portal.org/smash/get/diva2:1894799/FULLTEXT01","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Tanudin, David","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I86987016","display_name":"KTH Royal Institute of Technology","ror":"https://ror.org/026vcq606","country_code":"SE","type":"education","lineage":["https://openalex.org/I86987016"]}],"countries":["SE"],"is_corresponding":true,"raw_author_name":"Tanudin, David","raw_affiliation_strings":["EECS , School of Electrical Engineering and Computer Science , KTH Lindstedtsv\u00e4gen 3 , 114 28 , Stockholm"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"EECS , School of Electrical Engineering and Computer Science , KTH Lindstedtsv\u00e4gen 3 , 114 28 , Stockholm","institution_ids":["https://openalex.org/I86987016"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I86987016"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":true,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9297000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9297000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13904","display_name":"Artificial Intelligence Applications","score":0.021800000220537186,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.013500000350177288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/large-language-models","display_name":"large language models","score":0.9990000128746033},{"id":"https://openalex.org/keywords/linkedin-posts","display_name":"LinkedIn posts","score":0.7979999780654907},{"id":"https://openalex.org/keywords/social-media-content-creation","display_name":"social media content creation","score":0.9459999799728394},{"id":"https://openalex.org/keywords/ai-generated-content","display_name":"AI-generated content","score":0.8090000152587891},{"id":"https://openalex.org/keywords/human-ai-comparison","display_name":"human-AI comparison","score":0.675000011920929},{"id":"https://openalex.org/keywords/engagement-metrics","display_name":"engagement metrics","score":0.75},{"id":"https://openalex.org/keywords/user-perception","display_name":"user perception","score":0.609000027179718},{"id":"https://openalex.org/keywords/reinforcement-learning-from-human-feedback","display_name":"reinforcement learning from human feedback","score":0.8169999718666077},{"id":"https://openalex.org/keywords/fine-tuning","display_name":"fine-tuning","score":0.9169999957084656},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.5950000286102295},{"id":"https://openalex.org/keywords/strategic-communication","display_name":"strategic communication","score":0.7300000190734863},{"id":"https://openalex.org/keywords/personalization","display_name":"personalization","score":0.6179999709129333},{"id":"https://openalex.org/keywords/gdpr-compliance","display_name":"GDPR compliance","score":0.6159999966621399}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6276000142097473},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5254999995231628},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.421099990606308},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.4072999954223633},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.3637000024318695},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.36059999465942383},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.31859999895095825},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.31679999828338623},{"id":"https://openalex.org/C191160116","wikidata":"https://www.wikidata.org/wiki/Q3423709","display_name":"Regulatory focus theory","level":3,"score":0.3037000000476837},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3003999888896942},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2985000014305115},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2953999936580658},{"id":"https://openalex.org/C194995250","wikidata":"https://www.wikidata.org/wiki/Q531136","display_name":"Affordance","level":2,"score":0.2906999886035919},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.2881999909877777},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2867000102996826},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.2865999937057495},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2815000116825104},{"id":"https://openalex.org/C2781460075","wikidata":"https://www.wikidata.org/wiki/Q1399332","display_name":"Compliance (psychology)","level":2,"score":0.2754000127315521},{"id":"https://openalex.org/C2781286702","wikidata":"https://www.wikidata.org/wiki/Q2604680","display_name":"Target audience","level":2,"score":0.2700999975204468},{"id":"https://openalex.org/C2779344036","wikidata":"https://www.wikidata.org/wiki/Q11320476","display_name":"Digital content","level":2,"score":0.26919999718666077},{"id":"https://openalex.org/C2780762989","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital strategy","level":4,"score":0.2639000117778778},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2630000114440918},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.257999986410141},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2540999948978424}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:DiVA.org:kth-352622","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-352622","pdf_url":"https://kth.diva-portal.org/smash/get/diva2:1894799/FULLTEXT01","source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"}],"best_oa_location":{"id":"pmh:oai:DiVA.org:kth-352622","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-352622","pdf_url":"https://kth.diva-portal.org/smash/get/diva2:1894799/FULLTEXT01","source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7064396533.pdf","grobid_xml":"https://content.openalex.org/works/W7064396533.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W2981852735","https://openalex.org/W3030163527","https://openalex.org/W3110395742","https://openalex.org/W4380558473","https://openalex.org/W4386417434","https://openalex.org/W4388034851","https://openalex.org/W4388291302","https://openalex.org/W4390049481","https://openalex.org/W4392897370","https://openalex.org/W4404826238"],"related_works":["https://openalex.org/W4392942726","https://openalex.org/W7166555086","https://openalex.org/W4415284927","https://openalex.org/W7024793516","https://openalex.org/W4410636733","https://openalex.org/W4412826018","https://openalex.org/W4396816001","https://openalex.org/W7123493926","https://openalex.org/W4409507693","https://openalex.org/W7155173899"],"abstract_inverted_index":{"This":[0,53,176],"thesis":[1,177],"investigates":[2,55],"the":[3,25,47,99,158,173,180],"potential":[4,159],"of":[5,51,105,116],"Large":[6],"Language":[7],"Models":[8],"(LLMs)":[9],"to":[10,38,45,138,160,172,179],"improve":[11],"social":[12,163],"media":[13,164],"content":[14],"creation,":[15],"with":[16,24,143],"a":[17,114],"focus":[18],"on":[19,34],"LinkedIn":[20,68],"posts":[21,107],"in":[22,63,186],"conjunction":[23],"company":[26],"Knowit":[27],"Connectivity.":[28],"As":[29],"digital":[30,196],"marketing":[31,197],"increasingly":[32],"relies":[33],"artificial":[35],"intelligence":[36],"(AI)":[37],"personalize":[39],"user":[40,103],"encounters,":[41],"it":[42],"is":[43,145,170],"vital":[44],"understand":[46],"capabilities":[48],"and":[49,77,102,111,118,132,140,199],"limitations":[50],"LLMs.":[52],"study":[54,82,97],"if":[56],"LLMs":[57,126,156],"can":[58],"match":[59],"or":[60],"outperform":[61],"humans":[62,110],"creating":[64],"engaging,":[65],"contextually":[66,133],"relevant":[67],"postings.":[69],"Using":[70],"Google's":[71],"Vertex":[72],"AI":[73,84,112,200],"for":[74],"GDPR":[75],"compliance":[76],"robust":[78],"fine-tuning":[79],"capabilities,":[80],"this":[81],"refines":[83],"outputs":[85],"using":[86,113],"approaches":[87],"such":[88],"as":[89],"Reinforcement":[90],"Learning":[91],"from":[92],"Human":[93],"Feedback":[94],"(RLHF).":[95],"The":[96],"compares":[98],"engagement":[100],"metrics":[101],"perception":[104],"LLM-generated":[106],"created":[108],"by":[109,148,166,189],"combination":[115],"surveys":[117],"NLP":[119],"analysis.":[120],"Initial":[121],"studies":[122],"reveal":[123],"that,":[124],"while":[125],"excel":[127],"at":[128],"producing":[129],"technically":[130],"correct":[131],"appropriate":[134],"content,":[135],"their":[136],"capacity":[137],"innovate":[139],"truly":[141],"engage":[142],"consumers":[144],"still":[146],"outweighed":[147],"human":[149],"creativity.":[150],"However,":[151],"under":[152],"some":[153],"settings,":[154],"fine-tuned":[155],"have":[157],"greatly":[161],"alter":[162],"strategy":[165],"personalizing":[167],"material":[168],"that":[169,192],"appealing":[171],"target":[174],"demographic.":[175],"adds":[178],"ongoing":[181],"discussion":[182],"about":[183],"AI's":[184],"role":[185],"strategic":[187],"communication":[188],"presenting":[190],"insights":[191],"could":[193],"impact":[194],"future":[195],"strategies":[198],"research.":[201]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-10-10T00:00:00"}