{"id":"https://openalex.org/W70575486","doi":"https://doi.org/10.1108/ijsms-01-03-1999-b004","title":"Corporate Sponsorship and Organisational Strategy: Bridging the Gap","display_name":"Corporate Sponsorship and Organisational Strategy: Bridging the Gap","publication_year":1999,"publication_date":"1999-09-01","ids":{"openalex":"https://openalex.org/W70575486","doi":"https://doi.org/10.1108/ijsms-01-03-1999-b004","mag":"70575486"},"language":"en","primary_location":{"id":"doi:10.1108/ijsms-01-03-1999-b004","doi":"https://doi.org/10.1108/ijsms-01-03-1999-b004","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-01-03-1999-b004","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033084527","display_name":"Tim Berrett","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I154425047","display_name":"University of Alberta","ror":"https://ror.org/0160cpw27","country_code":"CA","type":"education","lineage":["https://openalex.org/I154425047"]},{"id":"https://openalex.org/I204722609","display_name":"Queen's University","ror":"https://ror.org/02y72wh86","country_code":"CA","type":"education","lineage":["https://openalex.org/I204722609"]},{"id":"https://openalex.org/I40120149","display_name":"University of Oxford","ror":"https://ror.org/052gg0110","country_code":"GB","type":"education","lineage":["https://openalex.org/I40120149"]}],"countries":["CA","GB"],"is_corresponding":false,"raw_author_name":"Tim Berrett","raw_affiliation_strings":["Brazenose College, Oxford","University of Alberta, Queen's University at Kingston (Ontario"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Brazenose College, Oxford","institution_ids":["https://openalex.org/I40120149"]},{"raw_affiliation_string":"University of Alberta, Queen's University at Kingston (Ontario","institution_ids":["https://openalex.org/I154425047","https://openalex.org/I204722609"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103479794","display_name":"Trevor Slack","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I66943878","display_name":"De Montfort University","ror":"https://ror.org/0312pnr83","country_code":"GB","type":"education","lineage":["https://openalex.org/I66943878"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Trevor Slack","raw_affiliation_strings":["School of Physical Education, Sport & Leisure at De Montfort University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Physical Education, Sport & Leisure at De Montfort University","institution_ids":["https://openalex.org/I66943878"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.385,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.86028886,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"1","issue":"3","first_page":"37","last_page":"53"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8705999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8705999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.09780000150203705,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","score":0.0052999998442828655,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-sponsorship","display_name":"corporate sponsorship","score":0.8999999761581421},{"id":"https://openalex.org/keywords/sports-sponsorship","display_name":"sports sponsorship","score":0.7950000166893005},{"id":"https://openalex.org/keywords/organizational-strategy","display_name":"organizational strategy","score":0.878000020980835},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.7979999780654907},{"id":"https://openalex.org/keywords/sponsorship-objectives","display_name":"sponsorship objectives","score":0.8889999985694885},{"id":"https://openalex.org/keywords/sponsorship-management","display_name":"sponsorship management","score":0.42100000381469727},{"id":"https://openalex.org/keywords/sponsorship-evaluation","display_name":"sponsorship evaluation","score":0.3880000114440918},{"id":"https://openalex.org/keywords/sponsorship-planning","display_name":"sponsorship planning","score":0.32600000500679016},{"id":"https://openalex.org/keywords/sports-organizations","display_name":"sports organizations","score":0.38499999046325684},{"id":"https://openalex.org/keywords/event-sponsorship","display_name":"event sponsorship","score":0.49399998784065247}],"concepts":[{"id":"https://openalex.org/C2778348171","wikidata":"https://www.wikidata.org/wiki/Q167037","display_name":"Corporation","level":2,"score":0.6372803449630737},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40790173411369324},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.3910157382488251},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.34528979659080505},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3388005793094635},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29115307331085205},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.23008635640144348},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.17758914828300476}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ijsms-01-03-1999-b004","doi":"https://doi.org/10.1108/ijsms-01-03-1999-b004","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-01-03-1999-b004","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17","score":0.4099999964237213}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W289653842","https://openalex.org/W292263971","https://openalex.org/W600404980","https://openalex.org/W768545614","https://openalex.org/W1481032679","https://openalex.org/W1497437511","https://openalex.org/W1497762484","https://openalex.org/W1518852856","https://openalex.org/W1547284353","https://openalex.org/W1564453111","https://openalex.org/W1968047554","https://openalex.org/W1978399955","https://openalex.org/W1986641626","https://openalex.org/W2001323986","https://openalex.org/W2022359092","https://openalex.org/W2023467426","https://openalex.org/W2025311320","https://openalex.org/W2033332179","https://openalex.org/W2038631200","https://openalex.org/W2085081981","https://openalex.org/W2090953126","https://openalex.org/W2102469678","https://openalex.org/W2104504670","https://openalex.org/W2108767715","https://openalex.org/W2122679534","https://openalex.org/W2139945438","https://openalex.org/W2151950187","https://openalex.org/W2160704168","https://openalex.org/W2196056898","https://openalex.org/W2286414293","https://openalex.org/W2286697192","https://openalex.org/W2289333297","https://openalex.org/W2320323011","https://openalex.org/W2607005742","https://openalex.org/W4205327251","https://openalex.org/W4237176268","https://openalex.org/W4298140396","https://openalex.org/W4383956453","https://openalex.org/W4388183998","https://openalex.org/W4403890068"],"related_works":["https://openalex.org/W2944793576","https://openalex.org/W135854502","https://openalex.org/W2199336594","https://openalex.org/W2220743813","https://openalex.org/W7034397397","https://openalex.org/W4213177499","https://openalex.org/W2089587185","https://openalex.org/W620818598","https://openalex.org/W2569235553","https://openalex.org/W3135156366"],"abstract_inverted_index":{"Introduction":[0],"Despite":[1],"the":[2,10,21,32,53,63,71,153,162,182,194,210,226,289,306,327,356,374,378,401,413,430,437,443,451,462,466,482,490,499,524],"increasing":[3],"role":[4],"that":[5,45,270,286,468,492,522,537],"sponsorship":[6,72,166,188,215,231,276,334,362,365,418,441,469,540,545],"is":[7,41,178,232,245,271,312,349,366,407,484,515,565],"taking":[8],"in":[9,17,78,164,344,410,429],"financing":[11],"of":[12,20,35,38,68,73,155,198,206,252,266,291,308,355,358,373,387,392,404,432,457,481,489,526,531,572],"sport":[13,74],"organisations":[14,536],"and":[15,127,229,300,323,338,341,420,470,497,507,534,578],"events":[16],"all":[18],"parts":[19],"world,":[22],"very":[23],"little":[24,350],"systematic":[25],"research":[26,376],"has":[27,158,277,380,546],"been":[28,49,76,160,548],"undertaken":[29],"to":[30,43,51,58,202,212,219,234,280,288,318,385,408,425,435,495,574],"investigate":[31,52],"strategic":[33,241,294,320,339,370,438,472,552,566],"nature":[34],"this":[36,196,405,427,455,503],"type":[37,197],"activity.":[39],"This":[40,177,479,514],"not":[42,48,159],"say":[44],"attempts":[46],"have":[47,75,190],"made":[50],"objectives":[54,167,295,473,577],"which":[55,165],"corporations":[56,332,533],"hope":[57],"achieve":[59,575],"from":[60,273],"sponsorship.":[61,459],"On":[62],"contrary,":[64],"a":[65,220,238,336,369,447,508,518,551],"large":[66],"number":[67],"studies":[69,157],"on":[70,161,333,346,361,377,450,454],"conducted":[77],"Europe":[79],"(for":[80,106,129],"example,":[81,107,130],"Boulet,":[82],"1989;":[83,139],"Meenaghan,":[84],"1991;":[85],"Otker,":[86,562],"1988;":[87,561],"Quinn,":[88],"1982;":[89],"Simkins,":[90],"1986;":[91],"Thwaites,":[92,120],"1993;":[93,117],"1994;":[94,143],"1995;":[95,256,555],"Waite,":[96],"1979;":[97],"Witcher,":[98],"Craigen,":[99],"Culligan,":[100],"&":[101,110,115,122,133,137,141,145,149,557],"Harvey,":[102],"1991),":[103],"North":[104],"America":[105],"Copeland,":[108],"Frisby,":[109],"McCarville,":[111],"1996;":[112,559],"Kuzma,":[113],"Shanklin,":[114],"McCally,":[116],"Stotlar,":[118],"1992;":[119,147],"Aguilar-Manjarrez,":[121],"Kidd,":[123],"1998;":[124],"Wilber,":[125],"1988)":[126],"elsewhere":[128],"Abratt,":[131],"Clayton,":[132],"Pitt,":[134],"1987;":[135],"Abratt":[136],"Grobler,":[138],"Pope":[140],"Voges,":[142],"Scott":[144],"Suchard,":[146],"Shilbury":[148],"Berriman,":[150],"1996).":[151],"Nevertheless,":[152,325],"focus":[154],"these":[156,527],"manner":[163],"are":[168,394,477,511,538],"formulated":[169],"or":[170,186,268,353],"their":[171],"links":[172],"with":[173,237,249,585],"broader":[174,471],"corporate":[175,253,292,319,417,458,576],"strategies.":[176,422],"regrettable":[179],"as,":[180],"over":[181],"past":[183],"20":[184],"years":[185],"so,":[187],"practices":[189],"changed":[191],"considerably.":[192],"In":[193,209,225,423],"1970s":[195],"activity":[199,285,553],"was":[200,216,493],"considered":[201],"be":[203,235,281,475],"an":[204,263,284,487,570,583],"aspect":[205,456],"philanthropic":[207],"giving.":[208],"early":[211],"mid":[213],"1980s,":[214],"evaluated":[217],"according":[218],"more":[221,247,316,396,411],"direct":[222],"sales-oriented":[223],"approach.":[224],"late":[227],"1980s":[228],"1990s,":[230],"starting":[233],"integrated":[236,248],"corporation's":[239],"overall":[240],"positioning,":[242],"as":[243,283,335,368,550],"marketing":[244,267],"becoming":[246],"other":[250],"facets":[251],"operations":[254],"(Cornwell,":[255,554],"Wilkinson,":[257],"1993).":[258],"Nowadays,":[259],"rather":[260],"than":[261,398],"being":[262,313],"undervalued":[264],"element":[265],"promotion":[269],"distinct":[272],"business-wide":[274],"strategy,":[275],"begun":[278],"increasingly":[279],"viewed":[282],"contributes":[287],"attainment":[290],"level":[293],"(Meenaghan,":[296],"1999).":[297],"As":[298],"Mescon":[299],"Tilson":[301],"(1987,":[302],"p.50)":[303],"point":[304],"out,":[305],"giving":[307],"precious":[309],"business":[310],"dollars":[311],"tied":[314],"...":[315],"closely":[317],"plans,":[321],"goals,":[322],"objectives.":[324],"despite":[326],"importance":[328],"now":[329],"placed":[330],"by":[331,486,517],"promotional":[337],"tool,":[340],"rapid":[342],"increases":[343],"expenditures":[345],"sponsorship,":[347],"there":[348],"empirical":[351],"evidence":[352],"analysis":[354],"influence":[357],"organisational":[359,421],"strategy":[360,393],"initiatives.":[363],"Although":[364],"perceived":[367],"investment,":[371],"most":[372],"existing":[375,452],"subject":[379],"simply":[381],"provided":[382],"what":[383],"amounts":[384],"check-lists":[386],"desired":[388],"outcomes.":[389],"However,":[390],"theories":[391],"considerably":[395],"involved":[397],"objective-setting.":[399],"Consequently,":[400],"central":[402],"objective":[403],"paper":[406,483],"analyse":[409,498],"depth":[412],"integral":[414],"relationships":[415],"between":[416],"activities":[419],"order":[424],"situate":[426],"study":[428],"context":[431],"previous":[433],"efforts":[434],"identify":[436],"rationales":[439],"behind":[440,465],"activity,":[442],"next":[444],"section":[445,480,521],"provides":[446],"brief":[448,519],"commentary":[449],"literature":[453],"Following":[460],"this,":[461],"theoretical":[463],"underpinnings":[464],"assertion":[467],"should":[474],"linked":[476],"reviewed.":[478],"followed":[485,516],"account":[488],"method":[491],"employed":[494],"collect":[496],"data":[500],"used":[501],"for":[502,529],"study.":[504],"The":[505],"findings":[506],"discussion":[509],"thereof":[510],"then":[512],"outlined.":[513],"concluding":[520],"highlights":[523],"implications":[525],"results":[528],"managers":[530],"both":[532],"those":[535],"seeking":[539],"support.":[541],"Theoretical":[542],"Background":[543],"Sport":[544],"frequently":[547],"described":[549],"Cousens":[556],"Slack,":[558],"Gilbert,":[560],"1988).":[563],"Sponsorship":[564],"because":[567,579],"it":[568,580],"involves":[569],"allocation":[571],"resources":[573],"can":[581],"align":[582],"organisation":[584],"its":[586],"environment":[587],"(Haley,":[588],"1991).":[589],"\u2026":[590]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2016-06-24T00:00:00"}
