{"id":"https://openalex.org/W70556362","doi":null,"title":"Analisis Peta Positioning Merek Handphone Qwerty Di Kalangan Mahasiswa USU Dengan Metode Attribute Rating Dan Correspondence Analysis","display_name":"Analisis Peta Positioning Merek Handphone Qwerty Di Kalangan Mahasiswa USU Dengan Metode Attribute Rating Dan Correspondence Analysis","publication_year":2011,"publication_date":"2011-04-12","ids":{"openalex":"https://openalex.org/W70556362","mag":"70556362"},"language":"id","primary_location":{"id":"mag:70556362","doi":null,"is_oa":false,"landing_page_url":"http://repository.usu.ac.id/bitstream/123456789/22707/7/Cover.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082128208","display_name":"Erwin Chandra","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Erwin Chandra","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5082128208"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7246000170707703,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7246000170707703,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.07580000162124634,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.07289999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/smartphones","display_name":"smartphones","score":0.7429999709129333},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.5070000290870667},{"id":"https://openalex.org/keywords/attribute-ratings","display_name":"attribute ratings","score":0.8169999718666077},{"id":"https://openalex.org/keywords/correspondence-analysis","display_name":"correspondence analysis","score":0.9900000095367432},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.7649999856948853},{"id":"https://openalex.org/keywords/usus","display_name":"usus","score":0.8040000200271606}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.46184366941452026}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:70556362","doi":null,"is_oa":false,"landing_page_url":"http://repository.usu.ac.id/bitstream/123456789/22707/7/Cover.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1655289210","https://openalex.org/W2980707822","https://openalex.org/W1557682370","https://openalex.org/W2952172008","https://openalex.org/W2907412470","https://openalex.org/W2245042150","https://openalex.org/W4387455741","https://openalex.org/W2591811521","https://openalex.org/W2739762738","https://openalex.org/W2355492549"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2016-06-24T00:00:00"}
