{"id":"https://openalex.org/W7053049157","doi":null,"title":"Unlocking the business potential of large language models : real-world applications and obstacles","display_name":"Unlocking the business potential of large language models : real-world applications and obstacles","publication_year":2023,"publication_date":"2023-07-13","ids":{"openalex":"https://openalex.org/W7053049157"},"language":"en","primary_location":{"id":"pmh:oai:digitalcollection.zhaw.ch:11475/28339","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/11475/28339","pdf_url":null,"source":{"id":"https://openalex.org/S4306401811","display_name":"Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I858936495","host_organization_name":"ZHAW Zurich University of Applied Sciences","host_organization_lineage":["https://openalex.org/I858936495"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hdl.handle.net/11475/28339","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036086266","display_name":"Jochen Wulf","orcid":"https://orcid.org/0000-0001-5553-8850","observed_orcids":["https://orcid.org/0000-0001-5553-8850"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wulf, Jochen","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5156773621","display_name":"J\u00fcrg Meierhofer","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Meierhofer, J\u00fcrg","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.24517337,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":true,"primary_topic":{"id":"https://openalex.org/T13904","display_name":"Artificial Intelligence Applications","score":0.8515999913215637,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13904","display_name":"Artificial Intelligence Applications","score":0.8515999913215637,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.061799999326467514,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.04659999907016754,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/large-language-models","display_name":"large language models","score":1.0},{"id":"https://openalex.org/keywords/generative-ai","display_name":"generative AI","score":0.7490000128746033},{"id":"https://openalex.org/keywords/business-models","display_name":"business models","score":0.8209999799728394},{"id":"https://openalex.org/keywords/chatgpt","display_name":"ChatGPT","score":0.9020000100135803},{"id":"https://openalex.org/keywords/industrial-enterprises","display_name":"industrial enterprises","score":0.628000020980835},{"id":"https://openalex.org/keywords/business-process-automation","display_name":"business process automation","score":0.8199999928474426},{"id":"https://openalex.org/keywords/customer-benefits","display_name":"customer benefits","score":0.9290000200271606},{"id":"https://openalex.org/keywords/information-resources","display_name":"information resources","score":0.765999972820282},{"id":"https://openalex.org/keywords/artificial-intelligence-adoption","display_name":"artificial intelligence adoption","score":0.6740000247955322}],"concepts":[{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.5059000253677368},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4934999942779541},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.49050000309944153},{"id":"https://openalex.org/C2779041454","wikidata":"https://www.wikidata.org/wiki/Q870780","display_name":"Chatbot","level":2,"score":0.45980000495910645},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4408999979496002},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.4406999945640564},{"id":"https://openalex.org/C2777212361","wikidata":"https://www.wikidata.org/wiki/Q5127848","display_name":"Class (philosophy)","level":2,"score":0.41339999437332153},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.39419999718666077},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3779999911785126},{"id":"https://openalex.org/C204983608","wikidata":"https://www.wikidata.org/wiki/Q2111958","display_name":"Productivity","level":2,"score":0.37130001187324524},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.36149999499320984},{"id":"https://openalex.org/C57252376","wikidata":"https://www.wikidata.org/wiki/Q1896170","display_name":"Business case","level":2,"score":0.36039999127388},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3499000072479248},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34119999408721924},{"id":"https://openalex.org/C175815440","wikidata":"https://www.wikidata.org/wiki/Q4115749","display_name":"Business communication","level":2,"score":0.33500000834465027},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32499998807907104},{"id":"https://openalex.org/C2777601683","wikidata":"https://www.wikidata.org/wiki/Q6499736","display_name":"Vocabulary","level":2,"score":0.30079999566078186},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.28279998898506165},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.2705000042915344},{"id":"https://openalex.org/C2776574205","wikidata":"https://www.wikidata.org/wiki/Q1391314","display_name":"Business information","level":2,"score":0.26910001039505005},{"id":"https://openalex.org/C2780274960","wikidata":"https://www.wikidata.org/wiki/Q5001907","display_name":"Business opportunity","level":2,"score":0.2669999897480011},{"id":"https://openalex.org/C65257409","wikidata":"https://www.wikidata.org/wiki/Q734253","display_name":"Electronic business","level":3,"score":0.26489999890327454},{"id":"https://openalex.org/C171686336","wikidata":"https://www.wikidata.org/wiki/Q3532085","display_name":"Topic model","level":2,"score":0.2646999955177307},{"id":"https://openalex.org/C184337299","wikidata":"https://www.wikidata.org/wiki/Q1437428","display_name":"Semantics (computer science)","level":2,"score":0.2599000036716461},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.2540999948978424},{"id":"https://openalex.org/C50644808","wikidata":"https://www.wikidata.org/wiki/Q192776","display_name":"Artificial neural network","level":2,"score":0.2535000145435333},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.25130000710487366}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:digitalcollection.zhaw.ch:11475/28339","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/11475/28339","pdf_url":null,"source":{"id":"https://openalex.org/S4306401811","display_name":"Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I858936495","host_organization_name":"ZHAW Zurich University of Applied Sciences","host_organization_lineage":["https://openalex.org/I858936495"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"}],"best_oa_location":{"id":"pmh:oai:digitalcollection.zhaw.ch:11475/28339","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/11475/28339","pdf_url":null,"source":{"id":"https://openalex.org/S4306401811","display_name":"Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I858936495","host_organization_name":"ZHAW Zurich University of Applied Sciences","host_organization_lineage":["https://openalex.org/I858936495"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4399795561","https://openalex.org/W4415999572","https://openalex.org/W4393382548","https://openalex.org/W4393333034","https://openalex.org/W7037893998","https://openalex.org/W6944879816","https://openalex.org/W7163125228","https://openalex.org/W7043824946","https://openalex.org/W4387681033","https://openalex.org/W4411363619"],"abstract_inverted_index":{"OpenAI\u2019s":[0],"AI":[1,122,127],"chatbot":[2],"ChatGPT":[3],"has":[4],"already":[5,74,163],"gained":[6],"over":[7],"100":[8],"million":[9],"users":[10],"within":[11,223],"the":[12,24,32,50,86,118,167,175,179,185,196,200,219],"first":[13],"two":[14],"months":[15,39],"of":[16,27,45,49,71,85,88,102,120,148,166,177,181,188,210,221,234,260],"its":[17,28],"release.":[18],"This":[19],"makes":[20],"this":[21,182],"internet":[22],"service":[23],"fastest":[25],"growing":[26],"kind.":[29],"In":[30,124,195],"comparison,":[31],"runner-up,":[33],"Tiktok,":[34],"took":[35],"a":[36,42,62,83,146,207],"full":[37],"nine":[38],"to":[40,61,105,117,218],"reach":[41],"similar":[43],"number":[44],"users.":[46],"The":[47],"potential":[48],"underlying":[51],"technology,":[52],"LLMs,":[53,178],"is":[54,191],"undisputedly":[55],"recognized":[56],"by":[57,64],"business":[58,67,186,236,254],"leaders.":[59],"According":[60],"study":[63],"Gartner":[65],"among":[66],"executives":[68],"[1],":[69],"45%":[70],"respondents":[72],"have":[73],"intensified":[75],"their":[76],"investment":[77],"in":[78],"artificial":[79,94],"intelligence":[80],"(AI)":[81],"as":[82,151],"result":[84],"success":[87],"ChatGPT.":[89],"LLMs":[90,108,141,222],"are":[91,98,162,238],"extremely":[92],"large-scale":[93],"neural":[95],"networks":[96],"that":[97,170],"trained":[99],"with":[100,240],"terabytes":[101],"textual":[103],"content":[104,113],"complete":[106],"texts.":[107],"can":[109,129,142,171,228],"therefore":[110],"generate":[111],"new":[112,243,247],"and":[114,138,206,249],"thus":[115],"belong":[116],"class":[119],"generative":[121],"solutions.":[123],"contrast,":[125],"discriminatory":[126],"models":[128,187,237],"only":[130],"establish":[131],"assignments":[132],"or":[133,156],"classifications":[134],"between":[135,231],"different":[136],"inputs":[137],"predefined":[139],"outputs.":[140],"be":[143,172,229],"used":[144],"for":[145,184],"variety":[147],"purposes,":[149],"such":[150],"text":[152],"summaries,":[153],"sentiment":[154],"analysis,":[155],"named":[157],"entity":[158],"recognition.":[159],"Although":[160],"there":[161],"initial":[164],"indications":[165],"productivity":[168],"gains":[169],"achieved":[173],"through":[174],"use":[176,215,259],"role":[180],"technology":[183],"industrial":[189],"companies":[190],"still":[192],"largely":[193],"unclear.":[194],"following,":[197],"we":[198],"present":[199],"findings":[201],"derived":[202],"from":[203],"own":[204],"prototypes":[205],"comprehensive":[208],"analysis":[209],"more":[211],"than":[212],"50":[213],"real-world":[214],"cases":[216],"pertaining":[217],"application":[220],"various":[224],"companies.":[225],"A":[226],"distinction":[227],"made":[230],"four":[232],"mechanisms":[233],"how":[235],"changed":[239],"LLMs:":[241],"-":[242,246,252,257],"customer":[244],"benefits":[245],"sales":[248],"communication":[250],"channels":[251],"increased":[253],"process":[255],"automation":[256],"improved":[258],"information":[261],"resources.":[262]},"counts_by_year":[],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2025-10-10T00:00:00"}