{"id":"https://openalex.org/W7018775355","doi":null,"title":"Efeito da gamifica\u00e7\u00e3o no envolvimento do consumidor nas compras online","display_name":"Efeito da gamifica\u00e7\u00e3o no envolvimento do consumidor nas compras online","publication_year":2021,"publication_date":"2021-10-01","ids":{"openalex":"https://openalex.org/W7018775355"},"language":"pt","primary_location":{"id":"pmh:oai:repositorio.ulisboa.pt:10400.5/23078","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.5/23078","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10400.5/23078","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Jueru, Tao","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jueru, Tao","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":true,"primary_topic":{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.9771000146865845,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.9771000146865845,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.007000000216066837,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.006599999964237213,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gamification","display_name":"gamification","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.875},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.9750000238418579},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9110000133514404},{"id":"https://openalex.org/keywords/octalysis-framework","display_name":"Octalysis framework","score":0.8939999938011169},{"id":"https://openalex.org/keywords/cognitive-engagement","display_name":"cognitive engagement","score":0.6380000114440918},{"id":"https://openalex.org/keywords/emotional-engagement","display_name":"emotional engagement","score":0.9940000176429749},{"id":"https://openalex.org/keywords/behavioral-engagement","display_name":"behavioral engagement","score":0.9980000257492065},{"id":"https://openalex.org/keywords/moderating-effect-of-age","display_name":"age as moderator","score":0.6000000238418579},{"id":"https://openalex.org/keywords/frequency-of-use","display_name":"usage frequency","score":0.6579999923706055},{"id":"https://openalex.org/keywords/reward","display_name":"reward","score":0.5649999976158142},{"id":"https://openalex.org/keywords/altruism","display_name":"altruism","score":0.7129999995231628},{"id":"https://openalex.org/keywords/recognition","display_name":"recognition","score":0.8339999914169312},{"id":"https://openalex.org/keywords/self-expression","display_name":"self-expression","score":0.4830000102519989},{"id":"https://openalex.org/keywords/achievement","display_name":"achievement","score":0.5040000081062317}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4765999913215637},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.414000004529953},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36419999599456787},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.3025999963283539},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.2919999957084656},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.2863999903202057},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.26460000872612},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2621999979019165},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.2533999979496002},{"id":"https://openalex.org/C134121241","wikidata":"https://www.wikidata.org/wiki/Q899301","display_name":"Yield (engineering)","level":2,"score":0.2467000037431717}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:repositorio.ulisboa.pt:10400.5/23078","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.5/23078","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"}],"best_oa_location":{"id":"pmh:oai:repositorio.ulisboa.pt:10400.5/23078","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.5/23078","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3172039962","https://openalex.org/W4376118880","https://openalex.org/W3215778331","https://openalex.org/W7045165567","https://openalex.org/W3108552695","https://openalex.org/W6990856234","https://openalex.org/W6982493490","https://openalex.org/W3105943617","https://openalex.org/W3093250186","https://openalex.org/W6991691614"],"abstract_inverted_index":{"Atendendo":[0],"\u00e0":[1],"intensifica\u00e7\u00e3o":[2],"da":[3,21,66,79,169,203],"concorr\u00eancia":[4],"no":[5,68,117],"e-commerce,":[6],"o":[7,34,42,49,64,174,229,245],"envolvimento":[8],"do":[9,16,92,178,181,193,208],"consumidor":[10],"(EC)":[11],"tornou-se":[12],"num":[13,127],"dos":[14],"focos":[15],"marketing.":[17],"Aliada":[18],"ao":[19,154],"crescimento":[20],"ind\u00fastria":[22],"de":[23,36,103,110,122,240],"jogos,":[24],"a":[25,46,98,101,132,187,198,214,226,238],"gamifica\u00e7\u00e3o":[26,47,67,80,170,227,241],"tem":[27],"sido":[28],"utilizada":[29],"como":[30,45,97],"uma":[31,52,137,220],"estrat\u00e9gia":[32,239],"para":[33,134,173,218,236,243],"aumento":[35],"EC":[37,50,69,175,246],"em":[38,162],"v\u00e1rios":[39],"contextos.":[40],"Contudo,":[41],"conhecimento":[43],"sobre":[44],"afeta":[48],"com":[51,115,152,176],"vis\u00e3o":[53],"multidimensional":[54],"ainda":[55],"\u00e9":[56],"restrito.":[57],"Neste":[58],"sentido,":[59],"este":[60],"estudo":[61,118],"procura":[62],"confirmar":[63],"efeito":[65],"nas":[70,247],"compras":[71,248],"online,":[72,125],"analisando":[73],"as":[74,77,86,167,190],"rela\u00e7\u00f5es":[75],"entre":[76,225],"dimens\u00f5es":[78,87,192],"identificadas":[81],"na":[82,223],"Octalysis":[83],"Framework":[84],"e":[85,90,100,158,180,197,205,207,228],"cognitiva,":[88],"afetiva":[89],"comportamental":[91],"EC.":[93,194,230],"Pretende-se":[94],"igualmente":[95],"determinar":[96],"idade":[99,196],"frequ\u00eancia":[102,199],"utiliza\u00e7\u00e3o":[104],"moderam":[105,200],"essas":[106],"rela\u00e7\u00f5es.":[107],"Esta":[108],"investiga\u00e7\u00e3o":[109],"natureza":[111],"confirmat\u00f3ria":[112],"foi":[113],"desenvolvida":[114],"base":[116],"quantitativo":[119],"mono-m\u00e9todo":[120],"atrav\u00e9s":[121],"um":[123],"question\u00e1rio":[124],"decorrendo":[126],"horizonte":[128],"temporal":[129],"cross-sectional.":[130],"Escolheu-se":[131],"China":[133],"an\u00e1lise":[135],"usando":[136],"amostra":[138],"n\u00e3o":[139],"probabil\u00edstica":[140],"por":[141],"conveni\u00eancia.":[142],"No":[143],"total,":[144],"obtiveram-se":[145],"306":[146],"respostas":[147],"v\u00e1lidas,":[148],"sendo":[149],"analisadas":[150],"estatisticamente":[151],"recurso":[153],"IBM":[155],"SPSS":[156],"Statistics":[157],"Smart":[159],"PLS.":[160],"Tendo":[161],"conta":[163],"os":[164,201],"resultados,":[165],"todas":[166],"din\u00e2micas":[168],"s\u00e3o":[171],"relevantes":[172],"exce\u00e7\u00e3o":[177],"altru\u00edsmo":[179],"reconhecimento.":[182],"Todavia,":[183],"verifica-se":[184],"que":[185],"apenas":[186],"recompensa":[188],"estimula":[189],"tr\u00eas":[191],"A":[195,211,231],"efeitos":[202],"realiza\u00e7\u00e3o":[204],"autoexpress\u00e3o,":[206],"altru\u00edsmo,":[209],"respetivamente.":[210],"n\u00edvel":[212,232],"acad\u00e9mico,":[213],"presente":[215],"disserta\u00e7\u00e3o":[216],"contribui":[217],"preencher":[219],"lacuna":[221],"existente":[222],"rela\u00e7\u00e3o":[224],"pr\u00e1tico,":[233],"faculta":[234],"insights":[235],"desenhar":[237],"eficaz":[242],"incentivar":[244],"online.":[249]},"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2025-10-10T00:00:00"}
