{"id":"https://openalex.org/W6999812240","doi":null,"title":"Divided Attention: The Value of Eye-Tracked High and Low Attention in Consumer Behaviour","display_name":"Divided Attention: The Value of Eye-Tracked High and Low Attention in Consumer Behaviour","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W6999812240"},"language":"en","primary_location":{"id":"pmh:oai:digital.library.adelaide.edu.au:2440/136543","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/2440/136543","pdf_url":"https://digital.library.adelaide.edu.au/server/api/core/bitstreams/b75b1902-c0d9-49ff-bf17-4e8a29f04939/content","source":{"id":"https://openalex.org/S4306401835","display_name":"Adelaide Research & Scholarship (AR&S) (University of Adelaide)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I5681781","host_organization_name":"The University of Adelaide","host_organization_lineage":["https://openalex.org/I5681781"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://digital.library.adelaide.edu.au/server/api/core/bitstreams/b75b1902-c0d9-49ff-bf17-4e8a29f04939/content","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Ewens, Kellen","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ewens, Kellen","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":true,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.483599990606308,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.483599990606308,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.37940001487731934,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.025100000202655792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/visual-attention","display_name":"visual attention","score":0.9620000123977661},{"id":"https://openalex.org/keywords/divided-attention","display_name":"divided attention","score":0.6629999876022339},{"id":"https://openalex.org/keywords/peripheral-attention","display_name":"peripheral attention","score":0.8190000057220459},{"id":"https://openalex.org/keywords/selective-attention","display_name":"selective attention","score":0.8109999895095825},{"id":"https://openalex.org/keywords/advertising-measurement","display_name":"advertising measurement","score":0.5389999747276306},{"id":"https://openalex.org/keywords/brand-recall","display_name":"brand recall","score":0.7039999961853027},{"id":"https://openalex.org/keywords/brand-choice","display_name":"brand choice","score":0.9940000176429749},{"id":"https://openalex.org/keywords/advertising-repetition","display_name":"advertising repetition","score":0.5889999866485596},{"id":"https://openalex.org/keywords/emotions","display_name":"emotions","score":0.4429999887943268},{"id":"https://openalex.org/keywords/arousal","display_name":"arousal","score":0.8429999947547913},{"id":"https://openalex.org/keywords/valence","display_name":"valence","score":0.9789999723434448},{"id":"https://openalex.org/keywords/eye-tracking","display_name":"eye tracking","score":0.621999979019165},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6110000014305115},{"id":"https://openalex.org/keywords/audience-engagement","display_name":"audience engagement","score":0.503000020980835},{"id":"https://openalex.org/keywords/brand-memory","display_name":"brand memory","score":0.6179999709129333},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.7360000014305115},{"id":"https://openalex.org/keywords/demographic-moderators","display_name":"demographic moderators","score":0.453000009059906},{"id":"https://openalex.org/keywords/gender","display_name":"gender","score":0.6489999890327454},{"id":"https://openalex.org/keywords/age","display_name":"age","score":0.9879999756813049},{"id":"https://openalex.org/keywords/brand-use","display_name":"brand use","score":0.8999999761581421},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.800000011920929},{"id":"https://openalex.org/keywords/attention-theory","display_name":"attention theory","score":0.4189999997615814}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6798999905586243},{"id":"https://openalex.org/C2780148112","wikidata":"https://www.wikidata.org/wiki/Q1432581","display_name":"Proxy (statistics)","level":2,"score":0.5440000295639038},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4993000030517578},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4957999885082245},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.48350000381469727},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.47769999504089355},{"id":"https://openalex.org/C2986089797","wikidata":"https://www.wikidata.org/wiki/Q6501338","display_name":"Visual attention","level":3,"score":0.44620001316070557},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4214000105857849},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.41350001096725464},{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.3930000066757202},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.3828999996185303},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.38280001282691956},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3368000090122223},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3310999870300293},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.3296000063419342},{"id":"https://openalex.org/C25343380","wikidata":"https://www.wikidata.org/wiki/Q277521","display_name":"Relation (database)","level":2,"score":0.32910001277923584},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.32120001316070557},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.3158000111579895},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2985999882221222},{"id":"https://openalex.org/C2777591371","wikidata":"https://www.wikidata.org/wiki/Q17511757","display_name":"Brand relationship","level":3,"score":0.29679998755455017},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.2863999903202057},{"id":"https://openalex.org/C148220186","wikidata":"https://www.wikidata.org/wiki/Q7111912","display_name":"Outcome (game theory)","level":2,"score":0.2856000065803528},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.28209999203681946},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.26840001344680786},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.259799987077713},{"id":"https://openalex.org/C2778568292","wikidata":"https://www.wikidata.org/wiki/Q7727275","display_name":"The Conceptual Framework","level":3,"score":0.25189998745918274}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:digital.library.adelaide.edu.au:2440/136543","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/2440/136543","pdf_url":"https://digital.library.adelaide.edu.au/server/api/core/bitstreams/b75b1902-c0d9-49ff-bf17-4e8a29f04939/content","source":{"id":"https://openalex.org/S4306401835","display_name":"Adelaide Research & Scholarship (AR&S) (University of Adelaide)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I5681781","host_organization_name":"The University of Adelaide","host_organization_lineage":["https://openalex.org/I5681781"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"}],"best_oa_location":{"id":"pmh:oai:digital.library.adelaide.edu.au:2440/136543","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/2440/136543","pdf_url":"https://digital.library.adelaide.edu.au/server/api/core/bitstreams/b75b1902-c0d9-49ff-bf17-4e8a29f04939/content","source":{"id":"https://openalex.org/S4306401835","display_name":"Adelaide Research & Scholarship (AR&S) (University of Adelaide)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I5681781","host_organization_name":"The University of Adelaide","host_organization_lineage":["https://openalex.org/I5681781"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W6999812240.pdf","grobid_xml":"https://content.openalex.org/works/W6999812240.grobid-xml"},"referenced_works_count":102,"referenced_works":["https://openalex.org/W145138337","https://openalex.org/W1717379102","https://openalex.org/W1927552443","https://openalex.org/W1965983420","https://openalex.org/W1970052627","https://openalex.org/W1979746627","https://openalex.org/W1982051833","https://openalex.org/W1983318220","https://openalex.org/W1985718839","https://openalex.org/W1985870873","https://openalex.org/W1989446738","https://openalex.org/W1995585626","https://openalex.org/W1997972528","https://openalex.org/W2004210808","https://openalex.org/W2006829391","https://openalex.org/W2007445014","https://openalex.org/W2008249671","https://openalex.org/W2009478201","https://openalex.org/W2009752962","https://openalex.org/W2011023586","https://openalex.org/W2012035200","https://openalex.org/W2013430130","https://openalex.org/W2014538378","https://openalex.org/W2019370496","https://openalex.org/W2019755710","https://openalex.org/W2020911841","https://openalex.org/W2029240457","https://openalex.org/W2032679719","https://openalex.org/W2035594654","https://openalex.org/W2036322563","https://openalex.org/W2042485636","https://openalex.org/W2043014082","https://openalex.org/W2047038396","https://openalex.org/W2048781989","https://openalex.org/W2048971329","https://openalex.org/W2049324832","https://openalex.org/W2054446967","https://openalex.org/W2054560711","https://openalex.org/W2059142850","https://openalex.org/W2069711644","https://openalex.org/W2069817742","https://openalex.org/W2083096247","https://openalex.org/W2085366382","https://openalex.org/W2089064016","https://openalex.org/W2090242685","https://openalex.org/W2090598091","https://openalex.org/W2092696917","https://openalex.org/W2096648510","https://openalex.org/W2098414867","https://openalex.org/W2104739271","https://openalex.org/W2110309086","https://openalex.org/W2110745711","https://openalex.org/W2115505341","https://openalex.org/W2123487987","https://openalex.org/W2126231638","https://openalex.org/W2142547549","https://openalex.org/W2146740217","https://openalex.org/W2156267029","https://openalex.org/W2157247555","https://openalex.org/W2157542057","https://openalex.org/W2167483210","https://openalex.org/W2169406358","https://openalex.org/W2177347696","https://openalex.org/W2226818677","https://openalex.org/W2228189109","https://openalex.org/W2294566952","https://openalex.org/W2316503402","https://openalex.org/W2334437668","https://openalex.org/W2334880687","https://openalex.org/W2475187298","https://openalex.org/W2517808374","https://openalex.org/W2578977115","https://openalex.org/W2604093187","https://openalex.org/W2609259556","https://openalex.org/W2645254099","https://openalex.org/W2747207585","https://openalex.org/W2747470178","https://openalex.org/W2761117704","https://openalex.org/W2778913548","https://openalex.org/W2786096260","https://openalex.org/W2793119441","https://openalex.org/W2796229653","https://openalex.org/W2807876090","https://openalex.org/W2922089679","https://openalex.org/W2928751720","https://openalex.org/W2946820753","https://openalex.org/W2947487470","https://openalex.org/W2969932687","https://openalex.org/W2971224916","https://openalex.org/W2978078285","https://openalex.org/W2980700500","https://openalex.org/W3002412439","https://openalex.org/W3009344305","https://openalex.org/W3033315229","https://openalex.org/W3036873086","https://openalex.org/W3081233749","https://openalex.org/W3081931571","https://openalex.org/W3089081920","https://openalex.org/W3091793317","https://openalex.org/W3128593534","https://openalex.org/W3139321069","https://openalex.org/W3204690954"],"related_works":["https://openalex.org/W3213590777","https://openalex.org/W2140885904","https://openalex.org/W4200328931","https://openalex.org/W3049783477","https://openalex.org/W7214785532","https://openalex.org/W7128003007","https://openalex.org/W4384666527","https://openalex.org/W4386393204","https://openalex.org/W3206144561","https://openalex.org/W2998645694"],"abstract_inverted_index":{"In":[0],"an":[1],"expanding":[2],"digital":[3,215,457],"landscape,":[4],"a":[5,10,168,428],"consumer\u2019s":[6],"attention":[7,24,69,109,123,135,152,183,194,224,261,280,285,301,327,365,383,408,445,470,481,495],"level":[8],"is":[9,82,91,114,127,471],"critical":[11,128],"predictor":[12],"of":[13,22,33,42,67,79,87,95,119,145,171,179,182,212,233,248,279,324,339,350,353,425,431,469],"future":[14],"behaviour.":[15,125],"Prior":[16],"technological":[17],"constraints":[18],"necessitated":[19],"the":[20,103,117,143,175,210,231,245,257,276,337,347,361,419,463,467],"use":[21],"proxy":[23,37],"metrics":[25,38,46],"insensitive":[26],"to":[27,64,73,83,129,136,141,184,188,196,314,328,418,427,440,499],"passive":[28],"engagement":[29,53],"and":[30,52,70,110,158,177,202,222,227,236,239,263,265,268,290,306,317,357,367,369,373,381,406,412,442,450,456],"simultaneously":[31],"distortive":[32],"visual":[34,68,97,172,260,364,432],"engagement.":[35],"Since":[36],"are":[39],"poor":[40],"measures":[41],"engagement,":[43],"advertising":[44,130,137,185,200,216,316,343,380,447,451,496],"trading":[45],"don\u2019t":[47],"reflect":[48],"true":[49],"audience":[50,326],"exposure":[51,294],"-":[54],"concerning":[55],"for":[56,281],"advertisers.":[57],"Advances":[58],"in":[59,186,214,230,341,444],"non-invasive":[60],"technology":[61],"enable":[62],"research":[63,81,242,400,441,464],"differentiate":[65],"levels":[66,94],"their":[71,382],"relation":[72,187],"brand":[74,146,156,190,234,254,266,282,288,304,330,370,397,410],"outcome":[75],"variables.":[76],"The":[77,165,205,270,332],"purpose":[78],"this":[80,399],"generate":[84,476],"empirical":[85],"understanding":[86],"how":[88,377],"consumer":[89,111],"behaviour":[90],"influenced":[92],"by":[93,217,320,345,422],"natural":[96,325],"attention.":[98,433],"While":[99],"scholars":[100],"have":[101],"investigated":[102],"relationship":[104,258,362],"between":[105,220,259,275,363,404],"selective":[106],"or":[107,121],"\u2018high\u2019":[108],"behaviour,":[112],"little":[113],"known":[115],"about":[116],"role":[118,211,338],"peripheral":[120],"\u2018low\u2019":[122],"on":[124,256,360,396,409],"This":[126,160,241,311,415,434],"valuation,":[131],"as":[132],"more":[133,150,287,303,497],"focused":[134],"has":[138],"been":[139],"shown":[140],"increase":[142],"likelihood":[144],"memory":[147],"creation":[148],"while":[149,299],"diffuse":[151],"can":[153,375,460],"positively":[154],"affect":[155,376],"selection":[157],"preference.":[159],"thesis":[161],"comprises":[162],"three":[163],"papers.":[164],"first":[166,293],"proposes":[167],"conceptual":[169],"framework":[170],"attention,":[173,315],"relating":[174,321,423],"control":[176],"degree":[178],"different":[180],"types":[181],"discreet":[189,329],"outcomes.":[191,283,331,371],"It":[192],"extends":[193],"theory":[195],"wider":[197],"discussions":[198],"surrounding":[199],"measurement":[201],"monetisation":[203,448],"practices.":[204],"second":[206,297,309],"paper":[207,334,416],"empirically":[208,335],"tests":[209],"repetition":[213],"investigating":[218,346],"differences":[219,274],"high":[221,480],"low":[223,300,407,494],"with":[225],"single":[226],"repeated":[228,500],"exposures":[229],"context":[232],"choice":[235,267,289,305,411],"recall":[237,291,307],"(prompted":[238],"unprompted).":[240],"also":[243],"explores":[244],"interacting":[246],"effects":[247,395],"demographic":[249],"variables,":[250],"including":[251],"gender,":[252],"age,":[253],"use,":[255],"(high":[262,366],"low)":[264,368],"recall.":[269,414],"findings":[271],"reveal":[272],"significant":[273,402],"two":[277,322,351],"forms":[278,323],"High":[284],"predicts":[286,302],"at":[292,296,308],"than":[295],"exposure,":[298],"exposure.":[310],"study":[312,435],"contributes":[313,417],"marketing":[318,420],"literatures":[319],"third":[333],"examines":[336],"emotion":[340,354,426],"attention-based":[342],"appraisal":[344],"moderating":[348],"effect":[349],"dimensions":[352,424],"\u2013":[355,359],"arousal":[356],"valence":[358,374,405],"Arousal":[372],"consumers":[378],"perceive":[379],"focus":[384],"(Vanlessen,":[385],"Rossi,":[386],"de":[387],"Raedt,":[388],"&":[389],"Pourtois,":[390],"2013).":[391],"Beyond":[392],"main":[393],"emotional":[394],"outcomes,":[398],"reveals":[401],"interaction":[403],"unprompted":[413],"literature":[421],"high/low":[429],"model":[430],"generates":[436],"novel":[437],"insight":[438],"contributing":[439],"practice":[443],"theory,":[446],"practices,":[449],"measurement.":[452],"Advertisers,":[453],"media":[454],"owners,":[455],"platform":[458],"holders":[459],"benefit":[461],"because":[462],"establishes":[465],"that":[466],"value":[468,489],"nuanced":[472],"but":[473],"demonstrable.":[474],"To":[475],"immediate":[477],"impact":[478],"from":[479,492],"viewership,":[482],"advertisers":[483],"may":[484],"select":[485],"high-cost":[486],"advertising;":[487],"conversely":[488],"remains":[490],"attainable":[491],"lower-cost,":[493],"suited":[498],"exposures.":[501]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-10-10T00:00:00"}