{"id":"https://openalex.org/W6983625183","doi":null,"title":"Netnography redefined","display_name":"Netnography redefined","publication_year":null,"publication_date":null,"ids":{"openalex":"https://openalex.org/W6983625183"},"language":"en","primary_location":{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-027976572","doi":null,"is_oa":false,"landing_page_url":"https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027976572&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Robert V. Kozinets","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Kozinets, Robert V. 1964-","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":160,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":true,"primary_topic":{"id":"https://openalex.org/T12679","display_name":"Focus Groups and Qualitative Methods","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12679","display_name":"Focus Groups and Qualitative Methods","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11981","display_name":"Qualitative Research Methods and Ethics","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/netnography","display_name":"netnography","score":0.9789999723434448},{"id":"https://openalex.org/keywords/internet-ethnography","display_name":"internet ethnography","score":0.8140000104904175},{"id":"https://openalex.org/keywords/social-media-research","display_name":"social media research","score":0.8479999899864197},{"id":"https://openalex.org/keywords/online-qualitative-research","display_name":"online qualitative research","score":0.6430000066757202},{"id":"https://openalex.org/keywords/research-ethics","display_name":"research ethics","score":0.871999979019165},{"id":"https://openalex.org/keywords/big-data","display_name":"big data","score":0.878000020980835},{"id":"https://openalex.org/keywords/social-media-analytics","display_name":"social media analytics","score":0.9990000128746033},{"id":"https://openalex.org/keywords/network-analysis","display_name":"network analysis","score":0.9990000128746033},{"id":"https://openalex.org/keywords/self-reflection","display_name":"self-reflection","score":0.7239999771118164},{"id":"https://openalex.org/keywords/alternative-representations","display_name":"alternative representations","score":0.7770000100135803},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9049999713897705},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.9789999723434448},{"id":"https://openalex.org/keywords/linkedin","display_name":"LinkedIn","score":0.9779999852180481}],"concepts":[{"id":"https://openalex.org/C153206804","wikidata":"https://www.wikidata.org/wiki/Q3083754","display_name":"Netnography","level":3,"score":0.9829000234603882},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.7092000246047974},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6388999819755554},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6151999831199646},{"id":"https://openalex.org/C179454799","wikidata":"https://www.wikidata.org/wiki/Q132151","display_name":"Ethnography","level":2,"score":0.5902000069618225},{"id":"https://openalex.org/C162695957","wikidata":"https://www.wikidata.org/wiki/Q863590","display_name":"Cyberculture","level":3,"score":0.5857999920845032},{"id":"https://openalex.org/C153606108","wikidata":"https://www.wikidata.org/wiki/Q46158","display_name":"Humanism","level":2,"score":0.5414000153541565},{"id":"https://openalex.org/C196187386","wikidata":"https://www.wikidata.org/wiki/Q1050187","display_name":"Sociocultural evolution","level":2,"score":0.499099999666214},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.41190001368522644},{"id":"https://openalex.org/C194943564","wikidata":"https://www.wikidata.org/wiki/Q1129049","display_name":"Participant observation","level":2,"score":0.390500009059906},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.36090001463890076},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.35499998927116394},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.32989999651908875},{"id":"https://openalex.org/C68643176","wikidata":"https://www.wikidata.org/wiki/Q1143546","display_name":"Cultural studies","level":2,"score":0.30720001459121704},{"id":"https://openalex.org/C96089941","wikidata":"https://www.wikidata.org/wiki/Q131265","display_name":"Popular culture","level":2,"score":0.30309998989105225},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3003999888896942},{"id":"https://openalex.org/C2780709859","wikidata":"https://www.wikidata.org/wiki/Q7550754","display_name":"Social practice","level":3,"score":0.29760000109672546},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.28780001401901245},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.2745000123977661},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.27070000767707825},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.2687000036239624},{"id":"https://openalex.org/C109778625","wikidata":"https://www.wikidata.org/wiki/Q796573","display_name":"Computer-mediated communication","level":3,"score":0.2651999890804291},{"id":"https://openalex.org/C99574664","wikidata":"https://www.wikidata.org/wiki/Q683794","display_name":"New media","level":2,"score":0.2547999918460846},{"id":"https://openalex.org/C134531850","wikidata":"https://www.wikidata.org/wiki/Q6056040","display_name":"Internet research","level":3,"score":0.25279998779296875}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-027976572","doi":null,"is_oa":false,"landing_page_url":"https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027976572&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4248042616","https://openalex.org/W1536103245","https://openalex.org/W4293491488","https://openalex.org/W2162537581","https://openalex.org/W3161172245","https://openalex.org/W2954926117","https://openalex.org/W7050348171","https://openalex.org/W2906074602","https://openalex.org/W4390272398","https://openalex.org/W4294023415"],"abstract_inverted_index":{"Social":[0],"media":[1,48,58,83,114],"and":[2,8,15,28,40,55,59,68,70,80,98,112,137,154],"Internet":[3,31],"data":[4,111],"offer":[5],"rich":[6],"opportunities":[7],"vexing":[9],"challenges":[10],"for":[11,95,149],"sociocultural":[12],"research.":[13],"Explaining":[14],"extending":[16],"prior":[17],"approaches,":[18],"Netnography:":[19,88,142],"Redefined":[20,89,143],"is":[21,37],"an":[22],"indispensable":[23],"guide":[24],"to":[25,108],"the":[26,43,74,96,127,150],"understanding":[27],"conduct":[29,100],"of":[30,76,101,122,129,157],"ethnography.":[32],"With":[33],"this":[34,104],"volume,":[35],"netnography":[36,107,130],"upgraded,":[38],"updated":[39],"renewed":[41],"with":[42,146],"latest":[44],"netnographic":[45],"research":[46,160],"from":[47,73],"anthropology,":[49],"geography,":[50],"education,":[51],"library":[52],"sciences,":[53],"travel":[54],"tourism,":[56],"linguistics,":[57],"cultural":[60],"studies,":[61,67],"sociology,":[62],"sexuality,":[63],"addiction":[64],"research,":[65],"gaming":[66],"nursing,":[69],"multiple":[71],"examples":[72],"worlds":[75],"Facebook,":[77],"Twitter,":[78],"LinkedIn,":[79],"other":[81],"social":[82,113],"sites.":[84],"Like":[85],"its":[86],"predecessor,":[87],"includes":[90],"full,":[91],"step-by-step":[92],"procedural":[93],"guidelines":[94,148],"accurate":[97],"ethical":[99],"netnography.":[102],"Yet":[103],"edition":[105],"adapts":[106],"include":[109],"big":[110],"analytics,":[115],"as":[116,118],"well":[117],"further":[119],"incorporating":[120],"notions":[121],"network":[123],"analysis.":[124],"It":[125],"deepens":[126],"practice":[128],"through":[131],"participative":[132],"engagement,":[133],"introspection,":[134],"alternative":[135],"representation,":[136],"a":[138],"new":[139],"humanist":[140],"focus.":[141],"presents":[144],"readers":[145],"up-to-date":[147],"most":[151],"fully":[152],"realized":[153],"distinctive":[155],"form":[156],"online":[158],"ethnographic":[159],"yet":[161],"developed.":[162],"Quelle:":[163],"Klappentext.":[164]},"counts_by_year":[{"year":2025,"cited_by_count":19},{"year":2024,"cited_by_count":14},{"year":2023,"cited_by_count":27},{"year":2022,"cited_by_count":31},{"year":2021,"cited_by_count":16},{"year":2020,"cited_by_count":23},{"year":2019,"cited_by_count":10},{"year":2018,"cited_by_count":12},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-10-10T00:00:00"}