{"id":"https://openalex.org/W69753361","doi":null,"title":"A netnography study on branded customer experience: Evidence from the red sea","display_name":"A netnography study on branded customer experience: Evidence from the red sea","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W69753361","mag":"69753361"},"language":"en","primary_location":{"id":"pmh:oai:bura.brunel.ac.uk:2438/4276","doi":null,"is_oa":true,"landing_page_url":"http://bura.brunel.ac.uk/handle/2438/4276","pdf_url":"http://bura.brunel.ac.uk/handle/2438/4276","source":{"id":"https://openalex.org/S4306401473","display_name":"Brunel University Research Archive (BURA) (Brunel University London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I59433898","host_organization_name":"Brunel University of London","host_organization_lineage":["https://openalex.org/I59433898"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Conference paper"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://bura.brunel.ac.uk/handle/2438/4276","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029506623","display_name":"AR Ismail","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"AR Ismail","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103605778","display_name":"TC Melewar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"TC Melewar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5113509490","display_name":"Lynn L. K. Lim","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lynn L. K. Lim","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.7979000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.7979000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.1340000033378601,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03310000151395798,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-experience-dimensions","display_name":"customer experience dimensions","score":0.8389999866485596},{"id":"https://openalex.org/keywords/resort-hotels","display_name":"resort hotels","score":0.7649999856948853},{"id":"https://openalex.org/keywords/hotel-brands","display_name":"hotel brands","score":0.6069999933242798},{"id":"https://openalex.org/keywords/red-sea","display_name":"Red Sea","score":0.5210000276565552},{"id":"https://openalex.org/keywords/sharm-el-sheikh","display_name":"Sharm El-Sheikh","score":0.9459999799728394},{"id":"https://openalex.org/keywords/comfort","display_name":"comfort","score":0.6079999804496765},{"id":"https://openalex.org/keywords/hedonic-experience","display_name":"hedonic experience","score":0.8270000219345093},{"id":"https://openalex.org/keywords/novelty","display_name":"novelty","score":0.8569999933242798},{"id":"https://openalex.org/keywords/recognition","display_name":"recognition","score":0.6269999742507935},{"id":"https://openalex.org/keywords/relational-experience","display_name":"relational experience","score":0.8199999928474426},{"id":"https://openalex.org/keywords/safety","display_name":"safety","score":0.7379999756813049},{"id":"https://openalex.org/keywords/perception-of-beauty","display_name":"perception of beauty","score":0.9459999799728394}],"concepts":[{"id":"https://openalex.org/C153206804","wikidata":"https://www.wikidata.org/wiki/Q3083754","display_name":"Netnography","level":3,"score":0.67275071144104},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5242422223091125},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4617602527141571},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4240369498729706},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2297857701778412},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19421148300170898},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.17396661639213562}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:bura.brunel.ac.uk:2438/4276","doi":null,"is_oa":true,"landing_page_url":"http://bura.brunel.ac.uk/handle/2438/4276","pdf_url":"http://bura.brunel.ac.uk/handle/2438/4276","source":{"id":"https://openalex.org/S4306401473","display_name":"Brunel University Research Archive (BURA) (Brunel University London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I59433898","host_organization_name":"Brunel University of London","host_organization_lineage":["https://openalex.org/I59433898"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Conference paper"},{"id":"mag:69753361","doi":null,"is_oa":false,"landing_page_url":"https://bura.brunel.ac.uk/bitstream/2438/4276/1/Copy%20of%20Ismail%20Woodside%20Melewar%2020%20Jan%2010.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:bura.brunel.ac.uk:2438/4276","doi":null,"is_oa":true,"landing_page_url":"http://bura.brunel.ac.uk/handle/2438/4276","pdf_url":"http://bura.brunel.ac.uk/handle/2438/4276","source":{"id":"https://openalex.org/S4306401473","display_name":"Brunel University Research Archive (BURA) (Brunel University London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I59433898","host_organization_name":"Brunel University of London","host_organization_lineage":["https://openalex.org/I59433898"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Conference paper"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W69753361.pdf","grobid_xml":"https://content.openalex.org/works/W69753361.grobid-xml"},"referenced_works_count":100,"referenced_works":["https://openalex.org/W102495239","https://openalex.org/W134135500","https://openalex.org/W158044045","https://openalex.org/W182568305","https://openalex.org/W183957435","https://openalex.org/W323785178","https://openalex.org/W392074109","https://openalex.org/W422338931","https://openalex.org/W437704931","https://openalex.org/W562353941","https://openalex.org/W581856974","https://openalex.org/W606596936","https://openalex.org/W609417561","https://openalex.org/W621595934","https://openalex.org/W622215940","https://openalex.org/W1502760265","https://openalex.org/W1515587369","https://openalex.org/W1540782222","https://openalex.org/W1546777109","https://openalex.org/W1556808170","https://openalex.org/W1577960680","https://openalex.org/W1598841390","https://openalex.org/W1604909128","https://openalex.org/W1763311249","https://openalex.org/W1812379180","https://openalex.org/W1854481739","https://openalex.org/W1895939088","https://openalex.org/W1928218511","https://openalex.org/W1951008065","https://openalex.org/W1951310439","https://openalex.org/W1973647110","https://openalex.org/W1979180028","https://openalex.org/W1979219608","https://openalex.org/W1979432935","https://openalex.org/W1981404628","https://openalex.org/W1983895294","https://openalex.org/W1986901602","https://openalex.org/W1987364024","https://openalex.org/W1993485647","https://openalex.org/W1996527692","https://openalex.org/W2000053027","https://openalex.org/W2000110556","https://openalex.org/W2000117884","https://openalex.org/W2005990520","https://openalex.org/W2009973699","https://openalex.org/W2016364797","https://openalex.org/W2019070935","https://openalex.org/W2019962689","https://openalex.org/W2025532402","https://openalex.org/W2029723879","https://openalex.org/W2031637631","https://openalex.org/W2033952602","https://openalex.org/W2038377683","https://openalex.org/W2040332982","https://openalex.org/W2043533996","https://openalex.org/W2047666674","https://openalex.org/W2049878549","https://openalex.org/W2051021722","https://openalex.org/W2057129861","https://openalex.org/W2058661492","https://openalex.org/W2059437320","https://openalex.org/W2060581635","https://openalex.org/W2081439573","https://openalex.org/W2087522825","https://openalex.org/W2088011340","https://openalex.org/W2090947153","https://openalex.org/W2093505263","https://openalex.org/W2099363690","https://openalex.org/W2099736469","https://openalex.org/W2106032704","https://openalex.org/W2108350121","https://openalex.org/W2116152173","https://openalex.org/W2116375984","https://openalex.org/W2116600072","https://openalex.org/W2120535949","https://openalex.org/W2121227792","https://openalex.org/W2125706233","https://openalex.org/W2137040040","https://openalex.org/W2137394621","https://openalex.org/W2139746788","https://openalex.org/W2140205964","https://openalex.org/W2145084093","https://openalex.org/W2149076733","https://openalex.org/W2149496450","https://openalex.org/W2169760325","https://openalex.org/W2255826711","https://openalex.org/W2308408152","https://openalex.org/W2315353339","https://openalex.org/W2323074043","https://openalex.org/W2335393234","https://openalex.org/W2413635720","https://openalex.org/W2480832485","https://openalex.org/W2491813669","https://openalex.org/W2499454724","https://openalex.org/W2782878764","https://openalex.org/W2799133304","https://openalex.org/W3014952447","https://openalex.org/W3139247271","https://openalex.org/W4252141788","https://openalex.org/W4298967558"],"related_works":["https://openalex.org/W566536896","https://openalex.org/W2101197140","https://openalex.org/W4313259379","https://openalex.org/W7019995443","https://openalex.org/W2903548973","https://openalex.org/W2999831509","https://openalex.org/W7171310594","https://openalex.org/W7120455352","https://openalex.org/W2969882257","https://openalex.org/W2360340289"],"abstract_inverted_index":{"This":[0],"study":[1,25],"addresses":[2],"the":[3,8,19,40,44],"question":[4],"of":[5,21,46,71,76],"what":[6],"are":[7],"underlying":[9],"dimensions":[10,61,79],"and":[11,15,34,69,73],"messages":[12],"to":[13,30],"self":[14],"others":[16],"that":[17,39,80],"constitute":[18],"construct":[20],"customer":[22,85],"experience.":[23,86],"The":[24,57],"uses":[26],"a":[27,36,50],"netnography":[28],"method":[29],"validate":[31],"or":[32],"refute":[33],"extend":[35,81],"priori":[37],"concepts":[38],"literature":[41],"identifies":[42],"within":[43],"context":[45],"resort-hotel":[47],"brands":[48],"in":[49,55],"Sharm":[51],"El":[52],"Sheikh":[53],"resort":[54],"Egypt.":[56],"results":[58],"identify":[59],"eight":[60,78],"(comfort,":[62],"educational,":[63],"hedonic,":[64],"novelty,":[65],"recognition,":[66],"relational,":[67],"safety":[68],"sense":[70],"beauty)":[72],"unique":[74],"configurations":[75],"these":[77],"prior":[82],"research":[83],"on":[84]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
