{"id":"https://openalex.org/W69467157","doi":null,"title":"Whose cultural values? Exploring public relations' approaches to understanding audiences","display_name":"Whose cultural values? Exploring public relations' approaches to understanding audiences","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W69467157","mag":"69467157"},"language":"en","primary_location":{"id":"pmh:oai:alma.61RMIT_INST:11246422500001341","doi":null,"is_oa":false,"landing_page_url":"http://www.prismjournal.org/fileadmin/Praxis/Files/globalPR/SISON.pdf","pdf_url":"http://www.prismjournal.org/fileadmin/Praxis/Files/globalPR/SISON.pdf","source":{"id":"https://openalex.org/S4306402074","display_name":"RMIT Research Repository (RMIT University Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82951845","host_organization_name":"RMIT University","host_organization_lineage":["https://openalex.org/I82951845"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023374662","display_name":"Marianne D. Sison","orcid":"https://orcid.org/0000-0002-6206-2974","observed_orcids":["https://orcid.org/0000-0002-6206-2974"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Sison,\u00a0Marianne","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5023374662"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.5085,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.92980429,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13795","display_name":"Language, Communication, and Linguistic Studies","score":0.009800000116229057,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"News Media Framing and Political Communication","score":0.0034000000450760126,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/global-public-relations","display_name":"global public relations","score":0.7710000276565552},{"id":"https://openalex.org/keywords/cultural-values","display_name":"cultural values","score":0.8109999895095825},{"id":"https://openalex.org/keywords/audience-segmentation","display_name":"audience segmentation","score":0.7929999828338623},{"id":"https://openalex.org/keywords/multicultural-audiences","display_name":"multicultural audiences","score":0.9959999918937683},{"id":"https://openalex.org/keywords/diaspora-communities","display_name":"diaspora communities","score":0.9110000133514404},{"id":"https://openalex.org/keywords/multiculturalism","display_name":"multiculturalism","score":0.5239999890327454},{"id":"https://openalex.org/keywords/public-relations-campaigns","display_name":"public relations campaigns","score":0.7689999938011169},{"id":"https://openalex.org/keywords/national-values","display_name":"national values","score":0.5759999752044678}],"concepts":[{"id":"https://openalex.org/C542530943","wikidata":"https://www.wikidata.org/wiki/Q190656","display_name":"Multiculturalism","level":2,"score":0.7196474671363831},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5670089721679688},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5607417821884155},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.45890042185783386},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4234089255332947},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.3781244456768036},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11187446117401123},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.08798548579216003},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:alma.61RMIT_INST:11246422500001341","doi":null,"is_oa":false,"landing_page_url":"http://www.prismjournal.org/fileadmin/Praxis/Files/globalPR/SISON.pdf","pdf_url":"http://www.prismjournal.org/fileadmin/Praxis/Files/globalPR/SISON.pdf","source":{"id":"https://openalex.org/S4306402074","display_name":"RMIT Research Repository (RMIT University Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82951845","host_organization_name":"RMIT University","host_organization_lineage":["https://openalex.org/I82951845"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:alma61RMIT.INST:11246422500001341","doi":null,"is_oa":false,"landing_page_url":"https://researchrepository.rmit.edu.au/esploro/outputs/journalArticle/Whose-cultural-values-Exploring-public-relations/9921857884901341","pdf_url":null,"source":{"id":"https://openalex.org/S4306402074","display_name":"RMIT Research Repository (RMIT University Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82951845","host_organization_name":"RMIT University","host_organization_lineage":["https://openalex.org/I82951845"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:researchbank.rmit.edu.au:rmit:4029","doi":null,"is_oa":false,"landing_page_url":"http://researchbank.rmit.edu.au/view/rmit:4029","pdf_url":null,"source":{"id":"https://openalex.org/S4306402074","display_name":"RMIT Research Repository (RMIT University Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82951845","host_organization_name":"RMIT University","host_organization_lineage":["https://openalex.org/I82951845"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"},{"id":"pmh:oai:figshare.com:article/27437202","doi":null,"is_oa":false,"landing_page_url":"https://figshare.com/articles/journal_contribution/Whose_cultural_values_Exploring_public_relations_approaches_to_understanding_audiences/27437202","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W208345331","https://openalex.org/W302667912","https://openalex.org/W560275091","https://openalex.org/W561259530","https://openalex.org/W588726134","https://openalex.org/W596938322","https://openalex.org/W631125569","https://openalex.org/W1485977648","https://openalex.org/W1548819009","https://openalex.org/W1576044029","https://openalex.org/W1594999676","https://openalex.org/W1875077946","https://openalex.org/W2008913932","https://openalex.org/W2020447622","https://openalex.org/W2041444072","https://openalex.org/W2069862947","https://openalex.org/W2082940949","https://openalex.org/W2085667138","https://openalex.org/W2109388766","https://openalex.org/W2138733263","https://openalex.org/W2326282734","https://openalex.org/W2491997967","https://openalex.org/W2528528252","https://openalex.org/W3149001514"],"related_works":["https://openalex.org/W1027348015","https://openalex.org/W7096843873","https://openalex.org/W4388934165","https://openalex.org/W2581422586","https://openalex.org/W2147828438","https://openalex.org/W6995975906","https://openalex.org/W34153245","https://openalex.org/W4405774092","https://openalex.org/W4403201501","https://openalex.org/W2071183289"],"abstract_inverted_index":{"As":[0],"global":[1,45],"public":[2,24,46,88],"relations":[3,25,47,89],"practice":[4,26],"gains":[5],"momentum,":[6],"the":[7,68,84],"need":[8],"to":[9],"understand":[10],"and":[11,17,40],"work":[12],"with":[13],"culturally":[14],"diverse":[15],"internal":[16],"external":[18],"audiences":[19,48,80],"becomes":[20],"more":[21],"critical.":[22],"Global":[23],"requires":[27],"a":[28,52],"reconsideration":[29],"of":[30,36,55,72,86],"audience":[31,63],"segmentation":[32,64],"frameworks":[33,65],"in":[34,83],"light":[35],"highly":[37],"mobile,":[38],"diasporic":[39],"multicultural":[41,79],"communities.":[42],"Assuming":[43],"that":[44],"behave":[49],"based":[50,66],"on":[51,67],"singular":[53],"set":[54],"national":[56],"values":[57],"is":[58],"problematic.":[59],"By":[60],"interrogating":[61],"existing":[62],"presence":[69],"or":[70],"absence":[71],"cultural":[73],"values,":[74],"this":[75],"paper":[76],"examines":[77],"how":[78],"were":[81],"considered":[82],"development":[85],"Australian":[87],"campaigns.":[90]},"counts_by_year":[{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2025-10-10T00:00:00"}