{"id":"https://openalex.org/W6933762","doi":"https://doi.org/10.1007/978-3-658-02039-2_4","title":"Dialogmarketing-Excellence: Erfolgsfaktoren der direkten Kundenansprache","display_name":"Dialogmarketing-Excellence: Erfolgsfaktoren der direkten Kundenansprache","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W6933762","doi":"https://doi.org/10.1007/978-3-658-02039-2_4","mag":"6933762"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-02039-2_4","doi":"https://doi.org/10.1007/978-3-658-02039-2_4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-02039-2_4","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dialogmarketing Perspektiven 2012/2013","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2489740149","display_name":"Dialogmarketing Perspektiven 2012/2013"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Andrea Liese","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I106157433","display_name":"University of Kassel","ror":"https://ror.org/04zc7p361","country_code":"DE","type":"education","lineage":["https://openalex.org/I106157433"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Andrea Liese","raw_affiliation_strings":["Universit\u00e4t Kassel, Kassel, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e4t Kassel, Kassel, Deutschland","institution_ids":["https://openalex.org/I106157433"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003769607","display_name":"Andreas Mann","orcid":"https://orcid.org/0000-0002-8316-3029","observed_orcids":["https://orcid.org/0000-0002-8316-3029"]},"institutions":[{"id":"https://openalex.org/I106157433","display_name":"University of Kassel","ror":"https://ror.org/04zc7p361","country_code":"DE","type":"education","lineage":["https://openalex.org/I106157433"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Andreas Mann","raw_affiliation_strings":["Universit\u00e4t Kassel, Kassel, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e4t Kassel, Kassel, Deutschland","institution_ids":["https://openalex.org/I106157433"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I106157433"],"apc_list":null,"apc_paid":null,"fwci":11.9674,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.97900191,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"89","last_page":"113"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8711000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8711000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.06279999762773514,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.023800000548362732,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/dialog-marketing","display_name":"dialog marketing","score":0.9459999799728394},{"id":"https://openalex.org/keywords/business-excellence-models","display_name":"business excellence models","score":0.8709999918937683},{"id":"https://openalex.org/keywords/critical-success-factors","display_name":"success factors","score":0.9649999737739563},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.6639999747276306},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.6890000104904175},{"id":"https://openalex.org/keywords/performance-improvement","display_name":"performance improvement","score":0.4050000011920929}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4216032326221466},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3746715784072876},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.08635371923446655}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-02039-2_4","doi":"https://doi.org/10.1007/978-3-658-02039-2_4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-02039-2_4","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dialogmarketing Perspektiven 2012/2013","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":49,"referenced_works":["https://openalex.org/W11700127","https://openalex.org/W65486009","https://openalex.org/W164099967","https://openalex.org/W751451146","https://openalex.org/W1493392603","https://openalex.org/W1499226544","https://openalex.org/W1517701247","https://openalex.org/W1797383630","https://openalex.org/W1855283887","https://openalex.org/W1914342380","https://openalex.org/W1969429326","https://openalex.org/W1975872179","https://openalex.org/W1978399955","https://openalex.org/W1990263410","https://openalex.org/W2000615655","https://openalex.org/W2015122554","https://openalex.org/W2027597802","https://openalex.org/W2027763017","https://openalex.org/W2029075865","https://openalex.org/W2040276865","https://openalex.org/W2061977616","https://openalex.org/W2068997233","https://openalex.org/W2087375418","https://openalex.org/W2090604004","https://openalex.org/W2098219625","https://openalex.org/W2109840560","https://openalex.org/W2123473732","https://openalex.org/W2131536058","https://openalex.org/W2159674550","https://openalex.org/W2161345121","https://openalex.org/W2161639602","https://openalex.org/W2222079546","https://openalex.org/W2271592350","https://openalex.org/W2290977943","https://openalex.org/W2300800865","https://openalex.org/W2338155614","https://openalex.org/W2504983483","https://openalex.org/W2612788058","https://openalex.org/W2978127559","https://openalex.org/W3015634246","https://openalex.org/W3121190303","https://openalex.org/W3124536214","https://openalex.org/W3134790971","https://openalex.org/W4206319916","https://openalex.org/W4213036520","https://openalex.org/W4232291174","https://openalex.org/W4236658959","https://openalex.org/W4237932872","https://openalex.org/W4246517034"],"related_works":["https://openalex.org/W4232816254","https://openalex.org/W2756330882","https://openalex.org/W6941330958","https://openalex.org/W2560157666","https://openalex.org/W4248752565","https://openalex.org/W4234992009","https://openalex.org/W2344652041","https://openalex.org/W6987848902","https://openalex.org/W4238056272","https://openalex.org/W3126920527"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
