{"id":"https://openalex.org/W6912372709","doi":"https://doi.org/10.5281/zenodo.16792532","title":"Corporate Communication Principles in Inflight Service Design: A Strategic Integration Model","display_name":"Corporate Communication Principles in Inflight Service Design: A Strategic Integration Model","publication_year":2025,"publication_date":"2025-08-11","ids":{"openalex":"https://openalex.org/W6912372709","doi":"https://doi.org/10.5281/zenodo.16792532"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.16792532","doi":"https://doi.org/10.5281/zenodo.16792532","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.16792532","pdf_url":null,"source":{"id":"https://openalex.org/S4210237061","display_name":"Engineering and Technology Journal","issn_l":"2456-3358","issn":["2456-3358"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.5281/zenodo.16792532","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Maida, Nkonye Asata","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Maida, Nkonye Asata","raw_affiliation_strings":["Independent Researcher, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Researcher, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5116885102","display_name":"Daphine Nyangoma","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Daphine, Nyangoma","raw_affiliation_strings":["Independent Researcher, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Researcher, USA","institution_ids":[]}]},{"author_position":"last","author":{"id":null,"display_name":"Chinelo, Harriet Okolo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I28324025","display_name":"University of Central Missouri","ror":"https://ror.org/02c63wv67","country_code":"US","type":"education","lineage":["https://openalex.org/I28324025"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Chinelo, Harriet Okolo","raw_affiliation_strings":["University of Central Missouri, Warrensburg, Missouri, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Central Missouri, Warrensburg, Missouri, USA","institution_ids":["https://openalex.org/I28324025"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.39501646,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":true,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.43160000443458557,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.43160000443458557,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11599","display_name":"Aviation Industry Analysis and Trends","score":0.23229999840259552,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.14229999482631683,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.9279999732971191},{"id":"https://openalex.org/keywords/airline-cabin-service","display_name":"airline cabin service","score":0.7120000123977661},{"id":"https://openalex.org/keywords/brand-consistency","display_name":"brand consistency","score":0.9570000171661377},{"id":"https://openalex.org/keywords/passenger-satisfaction","display_name":"passenger satisfaction","score":0.9490000009536743},{"id":"https://openalex.org/keywords/brand-storytelling","display_name":"brand storytelling","score":0.593999981880188},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.6079999804496765},{"id":"https://openalex.org/keywords/passenger-feedback","display_name":"passenger feedback","score":0.6779999732971191},{"id":"https://openalex.org/keywords/personalized-services","display_name":"personalized services","score":0.8820000290870667},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.6179999709129333},{"id":"https://openalex.org/keywords/nonverbal-communication","display_name":"nonverbal communication","score":0.6179999709129333},{"id":"https://openalex.org/keywords/competitive-differentiation","display_name":"competitive differentiation","score":0.4440000057220459}],"concepts":[{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.6175000071525574},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.6057999730110168},{"id":"https://openalex.org/C61063171","wikidata":"https://www.wikidata.org/wiki/Q532781","display_name":"Service design","level":4,"score":0.5472999811172485},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.5297999978065491},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.5273000001907349},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4893999993801117},{"id":"https://openalex.org/C68595000","wikidata":"https://www.wikidata.org/wiki/Q2274177","display_name":"Service delivery framework","level":3,"score":0.4715000092983246},{"id":"https://openalex.org/C87736272","wikidata":"https://www.wikidata.org/wiki/Q7621833","display_name":"Strategic design","level":3,"score":0.43849998712539673},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.4350000023841858},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43209999799728394},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.38260000944137573},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3555999994277954},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.3537999987602234},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.3402000069618225},{"id":"https://openalex.org/C122642867","wikidata":"https://www.wikidata.org/wiki/Q179106","display_name":"Product-service system","level":3,"score":0.3368000090122223},{"id":"https://openalex.org/C74448152","wikidata":"https://www.wikidata.org/wiki/Q765633","display_name":"Aviation","level":2,"score":0.32919999957084656},{"id":"https://openalex.org/C2780076394","wikidata":"https://www.wikidata.org/wiki/Q7621829","display_name":"Strategic communication","level":2,"score":0.3255000114440918},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.3176000118255615},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.31679999828338623},{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.3052999973297119},{"id":"https://openalex.org/C2776098720","wikidata":"https://www.wikidata.org/wiki/Q7455633","display_name":"Service-orientation","level":3,"score":0.30250000953674316},{"id":"https://openalex.org/C33756811","wikidata":"https://www.wikidata.org/wiki/Q7455756","display_name":"Service guarantee","level":5,"score":0.2849000096321106},{"id":"https://openalex.org/C2777382934","wikidata":"https://www.wikidata.org/wiki/Q609781","display_name":"Corporate identity","level":2,"score":0.2800000011920929},{"id":"https://openalex.org/C158156997","wikidata":"https://www.wikidata.org/wiki/Q1416645","display_name":"Models of communication","level":2,"score":0.2773999869823456},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.2745000123977661},{"id":"https://openalex.org/C15587899","wikidata":"https://www.wikidata.org/wiki/Q7455812","display_name":"Service system","level":3,"score":0.27300000190734863},{"id":"https://openalex.org/C116314809","wikidata":"https://www.wikidata.org/wiki/Q1937189","display_name":"Organizational communication","level":2,"score":0.2646999955177307},{"id":"https://openalex.org/C48243021","wikidata":"https://www.wikidata.org/wiki/Q932522","display_name":"Strategic planning","level":2,"score":0.26429998874664307},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.2606000006198883},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.2603999972343445},{"id":"https://openalex.org/C184356942","wikidata":"https://www.wikidata.org/wiki/Q830382","display_name":"Best practice","level":2,"score":0.2599000036716461},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2590999901294708},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.25270000100135803},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.25209999084472656}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.16792532","doi":"https://doi.org/10.5281/zenodo.16792532","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.16792532","pdf_url":null,"source":{"id":"https://openalex.org/S4210237061","display_name":"Engineering and Technology Journal","issn_l":"2456-3358","issn":["2456-3358"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.5281/zenodo.16792533","doi":"https://doi.org/10.5281/zenodo.16792533","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.16792533","pdf_url":null,"source":{"id":"https://openalex.org/S4210237061","display_name":"Engineering and Technology Journal","issn_l":"2456-3358","issn":["2456-3358"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"doi:10.5281/zenodo.16792532","doi":"https://doi.org/10.5281/zenodo.16792532","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.16792532","pdf_url":null,"source":{"id":"https://openalex.org/S4210237061","display_name":"Engineering and Technology Journal","issn_l":"2456-3358","issn":["2456-3358"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4902593493461609}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"The":[0,141,228],"dynamic":[1],"nature":[2],"of":[3,34,75,117,165],"commercial":[4],"aviation":[5,281],"demands":[6,233],"a":[7,53,123,240,260,271],"cohesive":[8],"strategy":[9],"that":[10,57,128,248],"aligns":[11],"service":[12,40,88,98,112,152,170,212,220,265],"delivery":[13],"with":[14],"corporate":[15,35,60,103,118],"identity":[16],"and":[17,38,48,66,72,90,105,131,139,157,174,177,179,185,192,197,208,219,225,236,238,253,277],"passenger":[18,46,183],"expectations.":[19],"Corporate":[20],"Communication":[21],"Principles":[22],"in":[23,279],"Inflight":[24],"Service":[25],"Design:":[26],"A":[27],"Strategic":[28,149],"Integration":[29],"Model":[30],"explores":[31],"the":[32,69,115,135,163,200,280],"intersection":[33],"communication":[36,61,82,187],"frameworks":[37],"inflight":[39,76,111,264],"systems":[41],"to":[42,126,189,245],"enhance":[43],"brand":[44,94,166,215,275],"consistency,":[45,64],"satisfaction,":[47],"competitive":[49],"differentiation.":[50],"This":[51],"proposes":[52],"strategic":[54,272],"integration":[55,142],"model":[56,121,143,201,230],"embeds":[58],"core":[59],"principles":[62],"clarity,":[63],"credibility,":[65],"connectivity":[67],"into":[68,168],"design,":[70],"delivery,":[71],"continuous":[73],"refinement":[74],"services.":[77],"Airlines":[78],"serve":[79],"as":[80],"complex":[81],"environments":[83],"where":[84],"every":[85],"crew\u2013passenger":[86],"interaction,":[87],"element,":[89],"sensory":[91],"touchpoint":[92],"transmits":[93],"messages.":[95],"Yet,":[96],"disjointed":[97],"experiences":[99,247],"often":[100],"undermine":[101],"intended":[102],"values":[104],"erode":[106],"customer":[107],"trust.":[108],"By":[109],"reorienting":[110],"design":[113,153,213],"through":[114],"lens":[116],"communication,":[119],"this":[120,257],"offers":[122],"unified":[124],"approach":[125],"ensure":[127],"both":[129,250],"verbal":[130],"non-verbal":[132],"communications":[133],"reflect":[134],"airline\u2019s":[136],"mission,":[137],"values,":[138],"positioning.":[140],"is":[144,266],"structured":[145],"across":[146,222],"three":[147],"dimensions;":[148],"Alignment,":[150],"ensuring":[151],"reflects":[154],"organizational":[155],"goals":[156],"stakeholder":[158],"expectations;":[159],"Operational":[160],"Translation,":[161],"facilitating":[162],"conversion":[164],"narratives":[167],"tangible":[169],"routines,":[171],"cabin":[172],"aesthetics,":[173],"crew":[175],"conduct;":[176],"Feedback":[178],"Adaptation,":[180],"incorporating":[181],"real-time":[182],"feedback":[184],"cross-functional":[186],"loops":[188],"sustain":[190],"relevance":[191],"responsiveness.":[193],"Through":[194],"literature":[195],"synthesis":[196],"industry":[198],"benchmarking,":[199],"highlights":[202],"best":[203],"practices":[204],"from":[205],"leading":[206],"carriers":[207],"demonstrates":[209],"how":[210],"communication-integrated":[211],"supports":[214],"loyalty,":[216],"emotional":[217],"engagement,":[218],"consistency":[221],"diverse":[223],"cultural":[224],"market":[226],"segments.":[227],"proposed":[229],"addresses":[231],"growing":[232],"for":[234,242,259,274],"personalization":[235],"transparency,":[237],"provides":[239],"framework":[241],"airline":[243],"managers":[244],"co-create":[246],"are":[249],"communicatively":[251],"effective":[252],"operationally":[254],"feasible.":[255],"Ultimately,":[256],"advocates":[258],"paradigm":[261],"shift":[262],"wherein":[263],"not":[267],"merely":[268],"functional,":[269],"but":[270],"channel":[273],"storytelling":[276],"trust-building":[278],"ecosystem.":[282]},"counts_by_year":[],"updated_date":"2026-10-17T09:40:24.721904","created_date":"2025-10-10T00:00:00"}