{"id":"https://openalex.org/W6911857745","doi":"https://doi.org/10.5281/zenodo.15112973","title":"T\u00fcrkiye'de Yay\u0131nlanan Spor Pazarlamas\u0131 Konu Ba\u015fl\u0131kl\u0131 Lisans\u00fcst\u00fc Tezlerin Bibliyometrik Analizi","display_name":"T\u00fcrkiye'de Yay\u0131nlanan Spor Pazarlamas\u0131 Konu Ba\u015fl\u0131kl\u0131 Lisans\u00fcst\u00fc Tezlerin Bibliyometrik Analizi","publication_year":2025,"publication_date":"2025-03-28","ids":{"openalex":"https://openalex.org/W6911857745","doi":"https://doi.org/10.5281/zenodo.15112973"},"language":"tr","primary_location":{"id":"doi:10.5281/zenodo.15112973","doi":"https://doi.org/10.5281/zenodo.15112973","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.15112973","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.15112973","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5127180517","display_name":"Selim Akman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210091267","display_name":"\u0130stanbul Geli\u015fim \u00dcniversitesi","ror":"https://ror.org/0188hvh39","country_code":"TR","type":"education","lineage":["https://openalex.org/I4210091267"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Akman, Selim","raw_affiliation_strings":["\u0130stanbul Geli\u015fim \u00dcniversitesi","Engellilerde Egzersiz ve Spor Bilimleri","\u0130stanbul, T\u00fcrkiye"],"raw_orcid":"https://orcid.org/0000-0003-0088-3766","affiliations":[{"raw_affiliation_string":"\u0130stanbul Geli\u015fim \u00dcniversitesi","institution_ids":["https://openalex.org/I4210091267"]},{"raw_affiliation_string":"Engellilerde Egzersiz ve Spor Bilimleri","institution_ids":[]},{"raw_affiliation_string":"\u0130stanbul, T\u00fcrkiye","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051264090","display_name":"Bilgehan PEPE","orcid":"https://orcid.org/0000-0003-3786-4227","observed_orcids":["https://orcid.org/0000-0003-3786-4227"]},"institutions":[{"id":"https://openalex.org/I4210091267","display_name":"\u0130stanbul Geli\u015fim \u00dcniversitesi","ror":"https://ror.org/0188hvh39","country_code":"TR","type":"education","lineage":["https://openalex.org/I4210091267"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Pepe, Bilgehan","raw_affiliation_strings":["\u0130stanbul Geli\u015fim \u00dcniversitesi","Engellilerde Egzersiz ve Spor Bilimleri","\u0130stanbul, T\u00fcrkiye"],"raw_orcid":"https://orcid.org/0000-0003-3786-4227","affiliations":[{"raw_affiliation_string":"\u0130stanbul Geli\u015fim \u00dcniversitesi","institution_ids":["https://openalex.org/I4210091267"]},{"raw_affiliation_string":"Engellilerde Egzersiz ve Spor Bilimleri","institution_ids":[]},{"raw_affiliation_string":"\u0130stanbul, T\u00fcrkiye","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210091267"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.31490756,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":true,"primary_topic":{"id":"https://openalex.org/T10102","display_name":"scientometrics and bibliometrics research","score":0.46799999475479126,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10102","display_name":"scientometrics and bibliometrics research","score":0.46799999475479126,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13359","display_name":"Sports Science and Education","score":0.32910001277923584,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12556","display_name":"Educational Methods and Analysis","score":0.03889999911189079,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-marketing","display_name":"sports marketing","score":0.8320000171661377},{"id":"https://openalex.org/keywords/graduate-theses","display_name":"graduate theses","score":0.753000020980835},{"id":"https://openalex.org/keywords/research-trends","display_name":"research trends","score":0.6309999823570251},{"id":"https://openalex.org/keywords/sports-consumers","display_name":"sports consumers","score":0.5260000228881836},{"id":"https://openalex.org/keywords/sports-clubs","display_name":"sports clubs","score":0.7070000171661377},{"id":"https://openalex.org/keywords/sports-fans","display_name":"sports fans","score":0.7149999737739563},{"id":"https://openalex.org/keywords/sport-management","display_name":"sports management","score":0.4339999854564667},{"id":"https://openalex.org/keywords/turkey","display_name":"Turkey","score":0.3540000021457672},{"id":"https://openalex.org/keywords/research-gap","display_name":"research gaps","score":0.32100000977516174},{"id":"https://openalex.org/keywords/interdisciplinary-research","display_name":"interdisciplinary research","score":0.5419999957084656},{"id":"https://openalex.org/keywords/research-methodology-diversity","display_name":"research methodology diversity","score":0.3930000066757202},{"id":"https://openalex.org/keywords/research-impact","display_name":"research impact","score":0.31200000643730164},{"id":"https://openalex.org/keywords/research-collaboration","display_name":"research collaboration","score":0.3019999861717224}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5059000253677368},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.28130000829696655},{"id":"https://openalex.org/C2780338983","wikidata":"https://www.wikidata.org/wiki/Q3778724","display_name":"Fuze","level":2,"score":0.2685000002384186},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.25529998540878296},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.2540000081062317},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18369999527931213},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15929999947547913},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1527000069618225},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.14229999482631683},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.1339000016450882}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.15112973","doi":"https://doi.org/10.5281/zenodo.15112973","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.15112973","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.5281/zenodo.15112974","doi":"https://doi.org/10.5281/zenodo.15112974","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.15112974","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"doi:10.5281/zenodo.15112973","doi":"https://doi.org/10.5281/zenodo.15112973","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.15112973","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4405863447","https://openalex.org/W4382135391","https://openalex.org/W4408745843","https://openalex.org/W7116629840","https://openalex.org/W4390466055","https://openalex.org/W2995308617","https://openalex.org/W3166680457","https://openalex.org/W7116661122","https://openalex.org/W7043750362","https://openalex.org/W7043213159"],"abstract_inverted_index":{"Bu":[0,43],"ara\u015ft\u0131rman\u0131n":[1],"amac\u0131,":[2],"1990-2025":[3],"y\u0131llar\u0131":[4],"aras\u0131nda":[5],"T\u00fcrkiye\u2019de":[6],"spor":[7,147],"pazarlamas\u0131":[8,167],"konusu":[9],"ve":[10,26,32,59,79,102,123,137,140,150,163,187],"ba\u015fl\u0131\u011f\u0131yla":[11],"yay\u0131mlanan":[12],"lisans\u00fcst\u00fc":[13,38],"tezleri":[14],"bibliyometrik":[15],"a\u00e7\u0131dan":[16],"incelemektir.":[17],"Ara\u015ft\u0131rmada,":[18],"Y\u00d6KTEZ":[19],"veri":[20],"taban\u0131nda":[21],"\u201ctez":[22],"ad\u0131\u201d":[23],"k\u0131sm\u0131na":[24,28],"\u201cpazarlama\u201d":[25],"\u201ckonu\u201d":[27],"\u201cspor\u201d":[29],"yaz\u0131larak":[30],"ula\u015f\u0131lan":[31],"belirtilen":[33],"\u00f6l\u00e7\u00fctleri":[34],"kar\u015f\u0131layan":[35],"toplam":[36],"78":[37,87],"tez":[39,99,117],"dok\u00fcman":[40,48],"olarak":[41,144],"incelenmi\u015ftir.":[42],"\u00e7al\u0131\u015fma,":[44],"nitel":[45],"ara\u015ft\u0131rma":[46,75],"desenlerinden":[47],"analizi":[49],"y\u00f6ntemiyle":[50],"y\u00fcr\u00fct\u00fclm\u00fc\u015ft\u00fcr.":[51],"Elde":[52],"edilen":[53],"tezler":[54],"PDF":[55],"format\u0131nda":[56],"bilgisayara":[57],"kaydedilmi\u015f":[58],"Microsoft":[60],"Excel":[61],"program\u0131na":[62],"aktar\u0131lm\u0131\u015ft\u0131r.":[63],"Veriler;":[64],"yay\u0131n":[65],"y\u0131l\u0131,":[66],"ara\u015ft\u0131rmac\u0131":[67],"cinsiyeti,":[68],"\u00f6\u011frenim":[69],"d\u00fczeyi,":[70],"\u00fcniversite,":[71],"ana":[72,132],"bilim":[73,133],"dal\u0131,":[74],"y\u00f6ntemi,":[76],"\u00f6rneklem":[77,184],"grubu":[78],"anahtar":[80],"kelimeler":[81],"ba\u015fl\u0131klar\u0131":[82],"alt\u0131nda":[83],"analiz":[84],"edilmi\u015ftir.":[85,153],"\u0130ncelenen":[86],"tezin":[88],"42\u2019si":[89],"nicel,":[90],"31\u2019i":[91],"nitel,":[92],"5\u2019i":[93],"karma":[94],"y\u00f6ntemle":[95],"haz\u0131rlanm\u0131\u015ft\u0131r.":[96],"En":[97,129],"fazla":[98],"2023,":[100],"2019":[101],"2017":[103],"y\u0131llar\u0131nda":[104],"yay\u0131mlanm\u0131\u015ft\u0131r.":[105],"Tezlerin":[106],"60\u2019\u0131":[107],"y\u00fcksek":[108],"lisans,":[109],"18\u2019i":[110],"doktora":[111],"d\u00fczeyindedir.":[112],"Marmara":[113],"\u00dcniversitesi":[114],"en":[115,145],"\u00e7ok":[116,146],"\u00fcreten":[118],"kurum":[119],"olurken,":[120],"onu":[121],"Bah\u00e7e\u015fehir":[122],"\u0130stanbul":[124],"Geli\u015fim":[125],"\u00dcniversiteleri":[126],"takip":[127],"etmi\u015ftir.":[128],"yo\u011fun":[130],"\u00e7al\u0131\u015f\u0131lan":[131],"dallar\u0131":[134],"Beden":[135],"E\u011fitimi":[136],"Spor,":[138],"\u0130\u015fletme":[139],"Spor":[141,166],"Y\u00f6neticili\u011fidir.":[142],"\u00d6rneklem":[143],"t\u00fcketicileri,":[148],"kul\u00fcpler":[149],"taraftarlar":[151],"tercih":[152],"Kelime":[154],"bulutunda":[155],"\u00f6ne":[156],"\u00e7\u0131kan":[157],"terimler;":[158],"\u201cspor\u201d,":[159],"\u201cpazarlama\u201d,":[160],"\u201csosyal\u201d,":[161],"\u201cfutbol\u201d":[162],"\u201cm\u00fc\u015fteri\u201d":[164],"olmu\u015ftur.":[165],"alan\u0131nda":[168],"son":[169],"10-15":[170],"y\u0131lda":[171],"artan":[172],"bir":[173],"akademik":[174],"ilgi":[175],"oldu\u011fu":[176],"g\u00f6zlemlenmi\u015ftir.":[177],"Gelecek":[178],"\u00e7al\u0131\u015fmalarda":[179],"metodolojik":[180],"\u00e7e\u015fitlili\u011fin":[181],"art\u0131r\u0131lmas\u0131,":[182],"farkl\u0131":[183],"gruplar\u0131na":[185],"odaklan\u0131lmas\u0131":[186],"disiplinleraras\u0131":[188],"yakla\u015f\u0131mlar\u0131n":[189],"geli\u015ftirilmesi":[190],"\u00f6nerilmektedir.":[191]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2025-10-10T00:00:00"}
