{"id":"https://openalex.org/W68822978","doi":"https://doi.org/10.14264/219867","title":"This brand is me : a measure of brand identification","display_name":"This brand is me : a measure of brand identification","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W68822978","doi":"https://doi.org/10.14264/219867","mag":"68822978"},"language":"en","primary_location":{"id":"doi:10.14264/219867","doi":"https://doi.org/10.14264/219867","is_oa":false,"landing_page_url":"http://dx.doi.org/10.14264/219867","pdf_url":null,"source":{"id":"https://openalex.org/S7407053192","display_name":"The University of Queensland","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I165143802","host_organization_name":"The University of Queensland","host_organization_lineage":["https://openalex.org/I165143802"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The University of Queensland","raw_type":"dissertation"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"last","author":{"id":"https://openalex.org/A5042852425","display_name":"Amy E. Tildesley","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Amy E. Tildesley","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-identification","display_name":"brand identification","score":0.9990000128746033},{"id":"https://openalex.org/keywords/organizational-identification","display_name":"organizational identification","score":0.8080000281333923},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.8679999709129333},{"id":"https://openalex.org/keywords/self-brand-connection","display_name":"self-brand connection","score":0.7839999794960022},{"id":"https://openalex.org/keywords/brand-salience","display_name":"brand salience","score":0.9980000257492065},{"id":"https://openalex.org/keywords/scale-development","display_name":"scale development","score":0.7829999923706055},{"id":"https://openalex.org/keywords/nomological-validity","display_name":"nomological validity","score":0.6200000047683716},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.8130000233650208},{"id":"https://openalex.org/keywords/self-identity","display_name":"self-identity","score":0.5720000267028809}],"concepts":[{"id":"https://openalex.org/C193525677","wikidata":"https://www.wikidata.org/wiki/Q7048651","display_name":"Nomological network","level":3,"score":0.7956872582435608},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.6509062051773071},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.6064861416816711},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5545873045921326},{"id":"https://openalex.org/C108154423","wikidata":"https://www.wikidata.org/wiki/Q1469792","display_name":"Salience (neuroscience)","level":2,"score":0.546822726726532},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.48612117767333984},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.43409112095832825},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.43133270740509033},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.42697131633758545},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.42575493454933167},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3426295518875122},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3311850130558014},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26764458417892456},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21008244156837463},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1479266881942749},{"id":"https://openalex.org/C180872759","wikidata":"https://www.wikidata.org/wiki/Q874405","display_name":"Social group","level":2,"score":0.10684704780578613},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.09241673350334167},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.14264/219867","doi":"https://doi.org/10.14264/219867","is_oa":false,"landing_page_url":"http://dx.doi.org/10.14264/219867","pdf_url":null,"source":{"id":"https://openalex.org/S7407053192","display_name":"The University of Queensland","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I165143802","host_organization_name":"The University of Queensland","host_organization_lineage":["https://openalex.org/I165143802"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The University of Queensland","raw_type":"dissertation"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1670853124","https://openalex.org/W4256735512","https://openalex.org/W2157482780","https://openalex.org/W1546254647","https://openalex.org/W2562575025","https://openalex.org/W4391323002","https://openalex.org/W71495761","https://openalex.org/W2047967845","https://openalex.org/W4392452482","https://openalex.org/W902398375"],"abstract_inverted_index":{"Much":[0],"like":[1],"the":[2,9,23,41,58,63,72,79,101,104,111,113,142,154,165,181,202,224,231,241,293,307,310,336,344],"organisational":[3,88,131],"identification":[4,21,99,123,132,183,208,243,256,272,314],"literature,":[5,112],"recent":[6],"explanations":[7],"of":[8,17,25,37,55,62,71,87,98,103,116,130,164,178,206,211,223,255,295,312],"consumer-brand":[10],"relationship":[11],"can":[12,45,326],"be":[13,95,327],"attributed":[14],"to":[15,49,94,120,134,138,152,160,198,235,247,278,286,315,342],"theories":[16],"social":[18,155],"psychology.":[19],"Brand":[20],"describes":[22],"utility":[24],"brands":[26,44,325,352],"in":[27,39,75,110,238,258,329],"fulfilling":[28],"consumers'":[29],"self-definitional":[30],"needs.":[31],"Although":[32],"not":[33],"a":[34,125,136,170,259],"new":[35],"area":[36],"research":[38,78],"marketing,":[40],"notion":[42],"that":[43,129,270,320,339,348],"signal":[46],"one's":[47],"self-identity":[48],"others":[50],"has":[51,65],".proliferated":[52],"many":[53],"fields":[54],"study":[56],"within":[57],"discipline.":[59],"The":[60,221],"fragmentation":[61,163],"field":[64],"created":[66],"inconsistent":[67],"and":[68,133,157,192,200,218,226,275,289,303,318,333,353,358],"unclear":[69],"conceptualisations":[70],"construct.":[73],"Furthermore,":[74],"past":[76],"empirical":[77],"construct":[80,127],"is":[81,119,273],"simply":[82],"measured":[83],"using":[84,187],"established":[85,253],"scales":[86,254],"identification,":[89],"which":[90,209],"are":[91],"argued":[92],"here":[93],"inappropriate":[96],"measures":[97],"at":[100],"level":[102],"brand.":[105],"To":[106,144],"address":[107],"this":[108,117,146,296,360],"gap":[109],"broad":[114],"aim":[115],"thesis":[118,297],"articulate":[121],"brand":[122,182,207,216,219,242,271,290,313,331],"as":[124,284],"distinct":[126],"from":[128,189],"develop":[135],"scale":[137,205,233,244],"more":[139],"accurately":[140],"capture":[141],"phenomenon.":[143],"achieve":[145],"objective,":[147],"it":[148,267],"was":[149,245,268],"first":[150],"necessary":[151],"integrate":[153],"psychology":[156],"branding":[158,260],"literatures":[159],"avoid":[161],"further":[162],"field.":[166],"This":[167],"synthesis":[168],"provided":[169],"theoretical":[171],"framework":[172],"for":[173,180,281,301,323],"developing":[174],"an":[175],"initial":[176],"set":[177],"items":[179],"scale.":[184],"Subsequent":[185],"studies":[186],"data":[188],"twelve":[190],"samples":[191],"over":[193],"2000":[194],"subjects":[195],"were":[196],"conducted":[197,229],"refine":[199],"validate":[201],"11":[203],"item":[204],"consists":[210],"three":[212],"dimensions;":[213],"self-brand":[214],"connection,":[215],"signalling":[217],"salience.":[220],"results":[222,294,337],"validity":[225,251],"reliability":[227],"tests":[228],"on":[230],"final":[232],"attest":[234],"its":[236],"importance":[237,311],"marketing.":[239],"Specifically,":[240],"shown":[246],"have":[248],"greater":[249],"nomological":[250],"than":[252],"theory":[257,317],"context.":[261],"Further,":[262,335],"through":[263],"two":[264],"quasi-experimental":[265],"studies,":[266],"demonstrated":[269],"strongly":[274],"positively":[276],"related":[277],"desirable":[279],"outcomes":[280],"companies":[282],"such":[283],"resilience":[285],"negative":[287],"information":[288],"preference.":[291],"Thus,":[292],"provide":[298],"substantive":[299],"implications":[300],"practitioners":[302,340],"academics.":[304],"In":[305],"particular,":[306],"findings":[308],"elevate":[309],"marketing":[316],"show":[319],"psychological":[321],"motivations":[322],"purchasing":[324],"influential":[328],"predicting":[330],"preference":[332],"choice.":[334],"suggest":[338],"need":[341],"recognise":[343],"deep,":[345],"enduring":[346],"relationships":[347],"consumers":[349],"build":[350],"with":[351],"should":[354],"consider":[355],"actively":[356],"managing":[357],"facilitating":[359],"process.":[361]},"counts_by_year":[],"updated_date":"2026-09-11T09:22:31.653822","created_date":"2016-06-24T00:00:00"}