{"id":"https://openalex.org/W67975568","doi":"https://doi.org/10.1023/a:1018878917810","title":"The Portrayal of Men's Family Roles in Television Commercials","display_name":"The Portrayal of Men's Family Roles in Television Commercials","publication_year":1999,"publication_date":"1999-09-01","ids":{"openalex":"https://openalex.org/W67975568","doi":"https://doi.org/10.1023/a:1018878917810","mag":"67975568"},"language":"en","primary_location":{"id":"doi:10.1023/a:1018878917810","doi":"https://doi.org/10.1023/a:1018878917810","is_oa":false,"landing_page_url":"https://doi.org/10.1023/a:1018878917810","pdf_url":null,"source":{"id":"https://openalex.org/S73388012","display_name":"Sex Roles","issn_l":"0360-0025","issn":["0360-0025","1573-2762"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sex Roles","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082246663","display_name":"Gayle Kaufman","orcid":"https://orcid.org/0000-0003-2250-2653","observed_orcids":["https://orcid.org/0000-0003-2250-2653"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Gayle Kaufman","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5082246663"],"corresponding_institution_ids":[],"apc_list":{"value":3190,"currency":"USD","value_usd":3190},"apc_paid":null,"fwci":3.9546,"has_fulltext":false,"cited_by_count":78,"citation_normalized_percentile":{"value":0.92128801,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"41","issue":"5-6","first_page":"439","last_page":"458"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10722","display_name":"Work-Family Balance Challenges","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10585","display_name":"Family Dynamics and Relationships","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.8019999861717224},{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.8169999718666077},{"id":"https://openalex.org/keywords/fatherhood","display_name":"fatherhood","score":0.8130000233650208},{"id":"https://openalex.org/keywords/masculinity","display_name":"masculinity","score":0.6159999966621399},{"id":"https://openalex.org/keywords/single-fathers","display_name":"single fathers","score":0.453000009059906},{"id":"https://openalex.org/keywords/gendered-division-of-household-labor","display_name":"gendered division of household labor","score":0.5860000252723694},{"id":"https://openalex.org/keywords/children-s-gender-roles","display_name":"children's gender roles","score":0.35600000619888306},{"id":"https://openalex.org/keywords/representation-in-advertising","display_name":"advertising representation","score":0.37700000405311584}],"concepts":[{"id":"https://openalex.org/C2777495918","wikidata":"https://www.wikidata.org/wiki/Q1196129","display_name":"Spouse","level":2,"score":0.9553492069244385},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7588182687759399},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.49460098147392273},{"id":"https://openalex.org/C2778444522","wikidata":"https://www.wikidata.org/wiki/Q1081491","display_name":"Football","level":2,"score":0.4888250231742859},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.37425029277801514},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1023/a:1018878917810","doi":"https://doi.org/10.1023/a:1018878917810","is_oa":false,"landing_page_url":"https://doi.org/10.1023/a:1018878917810","pdf_url":null,"source":{"id":"https://openalex.org/S73388012","display_name":"Sex Roles","issn_l":"0360-0025","issn":["0360-0025","1573-2762"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sex Roles","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.5199999809265137}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W170591536","https://openalex.org/W586723531","https://openalex.org/W643827857","https://openalex.org/W656309705","https://openalex.org/W825603025","https://openalex.org/W1508421876","https://openalex.org/W1700964945","https://openalex.org/W1964391521","https://openalex.org/W1976382715","https://openalex.org/W1980882742","https://openalex.org/W1997179743","https://openalex.org/W1998288818","https://openalex.org/W1998638095","https://openalex.org/W2005392197","https://openalex.org/W2006346388","https://openalex.org/W2008568226","https://openalex.org/W2016449345","https://openalex.org/W2023651835","https://openalex.org/W2033204333","https://openalex.org/W2035216841","https://openalex.org/W2042119078","https://openalex.org/W2043502357","https://openalex.org/W2054638614","https://openalex.org/W2066008028","https://openalex.org/W2073228571","https://openalex.org/W2077630127","https://openalex.org/W2081737305","https://openalex.org/W2107153836","https://openalex.org/W2125241879","https://openalex.org/W2153222072","https://openalex.org/W2168760653","https://openalex.org/W2330111778","https://openalex.org/W2997324389"],"related_works":["https://openalex.org/W2113186267","https://openalex.org/W1986946551","https://openalex.org/W2906688748","https://openalex.org/W2054638614","https://openalex.org/W7135451926","https://openalex.org/W2092766573","https://openalex.org/W166100035","https://openalex.org/W2066008028","https://openalex.org/W2164686438","https://openalex.org/W2051904445"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":14},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}