{"id":"https://openalex.org/W6786089","doi":null,"title":"The consumer-perceived risk associated with the intention to purchase online","display_name":"The consumer-perceived risk associated with the intention to purchase online","publication_year":2008,"publication_date":"2008-12-01","ids":{"openalex":"https://openalex.org/W6786089","mag":"6786089"},"language":"en","primary_location":{"id":"pmh:oai:scholar.sun.ac.za:10019.1/2981","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10019.1/2981","pdf_url":"http://hdl.handle.net/10019.1/2981","source":{"id":"https://openalex.org/S4306400300","display_name":"SUNScholar (Stellenbosch University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I26092322","host_organization_name":"Stellenbosch University","host_organization_lineage":["https://openalex.org/I26092322"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"volume":null,"type":"dissertation","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10019.1/2981","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101972849","display_name":"Shannon Ward","orcid":"https://orcid.org/0000-0003-4175-1241","observed_orcids":["https://orcid.org/0000-0003-4175-1241"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Shannon-Jane Ward","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5101972849"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9653000235557556,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9653000235557556,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.019200000911951065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.005200000014156103,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/risk-perception","display_name":"risk perception","score":0.9150000214576721},{"id":"https://openalex.org/keywords/online-purchase-intention","display_name":"online purchase intention","score":0.9390000104904175},{"id":"https://openalex.org/keywords/e-commerce-adoption","display_name":"e-commerce adoption","score":0.6449999809265137},{"id":"https://openalex.org/keywords/brand-knowledge","display_name":"brand knowledge","score":0.8550000190734863},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.8360000252723694},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9129999876022339},{"id":"https://openalex.org/keywords/performance-risk","display_name":"performance risk","score":0.9620000123977661},{"id":"https://openalex.org/keywords/individual-risk","display_name":"individual risk","score":0.902999997138977},{"id":"https://openalex.org/keywords/social-risk","display_name":"social risk","score":0.7580000162124634},{"id":"https://openalex.org/keywords/time-risk","display_name":"time risk","score":0.8669999837875366},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.5910000205039978},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.3709999918937683},{"id":"https://openalex.org/keywords/risk-mitigation-strategies","display_name":"risk mitigation strategies","score":0.33399999141693115},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.44999998807907104},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.3619999885559082}],"concepts":[{"id":"https://openalex.org/C163355716","wikidata":"https://www.wikidata.org/wiki/Q2154783","display_name":"Risk perception","level":3,"score":0.6789922714233398},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45823293924331665},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.44368869066238403},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4045841693878174},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3535049259662628},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.18579408526420593},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:scholar.sun.ac.za:10019.1/2981","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10019.1/2981","pdf_url":"http://hdl.handle.net/10019.1/2981","source":{"id":"https://openalex.org/S4306400300","display_name":"SUNScholar (Stellenbosch University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I26092322","host_organization_name":"Stellenbosch University","host_organization_lineage":["https://openalex.org/I26092322"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},{"id":"mag:6786089","doi":null,"is_oa":false,"landing_page_url":"https://scholar.sun.ac.za:443/bitstream/10019.1/2981/2/ward_consumer_2008.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:scholar.sun.ac.za:10019.1/2981","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10019.1/2981","pdf_url":"http://hdl.handle.net/10019.1/2981","source":{"id":"https://openalex.org/S4306400300","display_name":"SUNScholar (Stellenbosch University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I26092322","host_organization_name":"Stellenbosch University","host_organization_lineage":["https://openalex.org/I26092322"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320320671","display_name":"National Research Foundation","ror":"https://ror.org/05s0g1g46"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W6786089.pdf","grobid_xml":"https://content.openalex.org/works/W6786089.grobid-xml"},"referenced_works_count":135,"referenced_works":["https://openalex.org/W81387614","https://openalex.org/W195237934","https://openalex.org/W581344986","https://openalex.org/W581964947","https://openalex.org/W586548309","https://openalex.org/W587128646","https://openalex.org/W600801635","https://openalex.org/W633696395","https://openalex.org/W1481387477","https://openalex.org/W1482674833","https://openalex.org/W1527654191","https://openalex.org/W1540216574","https://openalex.org/W1543248141","https://openalex.org/W1543543006","https://openalex.org/W1544775669","https://openalex.org/W1558283974","https://openalex.org/W1572001243","https://openalex.org/W1592080430","https://openalex.org/W1594948760","https://openalex.org/W1607125416","https://openalex.org/W1784165719","https://openalex.org/W1964362969","https://openalex.org/W1964378344","https://openalex.org/W1965626835","https://openalex.org/W1966382716","https://openalex.org/W1967740376","https://openalex.org/W1968088366","https://openalex.org/W1968242447","https://openalex.org/W1968850360","https://openalex.org/W1972762788","https://openalex.org/W1974274712","https://openalex.org/W1975820310","https://openalex.org/W1977474894","https://openalex.org/W1978759884","https://openalex.org/W1978960520","https://openalex.org/W1982184327","https://openalex.org/W1986165620","https://openalex.org/W1986760411","https://openalex.org/W1988445745","https://openalex.org/W1988523477","https://openalex.org/W1990513740","https://openalex.org/W1990529481","https://openalex.org/W1992960110","https://openalex.org/W1993509378","https://openalex.org/W2001229979","https://openalex.org/W2002396731","https://openalex.org/W2002743065","https://openalex.org/W2008400183","https://openalex.org/W2012995862","https://openalex.org/W2015267625","https://openalex.org/W2017943907","https://openalex.org/W2018855826","https://openalex.org/W2018989755","https://openalex.org/W2022041843","https://openalex.org/W2023977558","https://openalex.org/W2024180819","https://openalex.org/W2026626634","https://openalex.org/W2026626847","https://openalex.org/W2029239860","https://openalex.org/W2032238654","https://openalex.org/W2032627616","https://openalex.org/W2037326931","https://openalex.org/W2037670965","https://openalex.org/W2039327013","https://openalex.org/W2042432542","https://openalex.org/W2044295972","https://openalex.org/W2047174296","https://openalex.org/W2047694710","https://openalex.org/W2048864342","https://openalex.org/W2051209018","https://openalex.org/W2053067841","https://openalex.org/W2053542775","https://openalex.org/W2055851468","https://openalex.org/W2056441110","https://openalex.org/W2057823161","https://openalex.org/W2059916607","https://openalex.org/W2060018301","https://openalex.org/W2060620208","https://openalex.org/W2061521072","https://openalex.org/W2061592058","https://openalex.org/W2062541363","https://openalex.org/W2063086180","https://openalex.org/W2063421176","https://openalex.org/W2066895855","https://openalex.org/W2067387883","https://openalex.org/W2067503740","https://openalex.org/W2067887241","https://openalex.org/W2069951123","https://openalex.org/W2071460097","https://openalex.org/W2075951335","https://openalex.org/W2076380664","https://openalex.org/W2076389556","https://openalex.org/W2080304133","https://openalex.org/W2080632838","https://openalex.org/W2083050490","https://openalex.org/W2085121529","https://openalex.org/W2086854159","https://openalex.org/W2088829840","https://openalex.org/W2091008758","https://openalex.org/W2093946848","https://openalex.org/W2094852252","https://openalex.org/W2111291834","https://openalex.org/W2122415922","https://openalex.org/W2136194389","https://openalex.org/W2138176453","https://openalex.org/W2147878059","https://openalex.org/W2150922956","https://openalex.org/W2150942763","https://openalex.org/W2158964661","https://openalex.org/W2166658615","https://openalex.org/W2168578824","https://openalex.org/W2266639535","https://openalex.org/W2294737976","https://openalex.org/W2330151696","https://openalex.org/W2334907416","https://openalex.org/W2408198878","https://openalex.org/W2410989126","https://openalex.org/W2411180831","https://openalex.org/W2411717052","https://openalex.org/W2411718700","https://openalex.org/W2515777299","https://openalex.org/W2587524921","https://openalex.org/W2625654386","https://openalex.org/W2734540481","https://openalex.org/W2749722578","https://openalex.org/W2886317364","https://openalex.org/W2895189975","https://openalex.org/W2971041690","https://openalex.org/W3110007487","https://openalex.org/W3139585494","https://openalex.org/W3140992888","https://openalex.org/W3147133440","https://openalex.org/W3151854532","https://openalex.org/W3157407122","https://openalex.org/W3204571539"],"related_works":["https://openalex.org/W2139553265","https://openalex.org/W2274689818","https://openalex.org/W2800201291","https://openalex.org/W2292210822","https://openalex.org/W2894052871","https://openalex.org/W3201768974","https://openalex.org/W2513140272","https://openalex.org/W2070564437","https://openalex.org/W2116787802","https://openalex.org/W4285195317"],"abstract_inverted_index":{"The":[0,110,130,278],"market":[1],"share":[2],"of":[3,10,112,172,260,282,318,324,348,371,380,403,452,496,502,544],"online":[4,25,38,60,91,104,390,520,534,547,585],"purchasing":[5,37,233,329,364,387,433,507,553],"is":[6,105],"under":[7],"two":[8,252],"percent":[9],"total":[11],"retail":[12],"spending,":[13],"which":[14,383],"provides":[15],"an":[16,90,190,264,562],"indication":[17],"that":[18,31,76,94,169,220,338,398,462,519,541,561,564],"consumers":[19,32,221,384,420,442,479],"have":[20],"been":[21,52],"slow":[22],"to":[23,44,59,67,87,102,118,127,210,246,415,469,475,512,579],"adopt":[24],"purchasing.":[26],"Previous":[27],"research":[28,131],"has":[29,51,74,79],"shown":[30,75],"perceive":[33,222,385,421],"risks":[34,122,139,159],"associated":[35,123,148,160,327,362,505,551,583],"with":[36,124,149,161,328,363,506,552,584],"and":[39,62,69,93,100,145,180,203,225,275,301,312,412,424,437,455,530],"these":[40,184],"perceptions":[41],"are":[42,154],"likely":[43],"affect":[45],"purchase":[46,88,103,128,195,211,269,288,347],"intention.":[47],"Little":[48],"research,":[49],"however,":[50],"done":[53],"on":[54,83,192,266,297,307,330,351,434,508,523,548],"perceived":[55,108,138,158,173,245,325,360,503,549,573],"risk":[56,65,174,188,205,227,243,295,306,326,361,382,426,504,550,574,582],"relating":[57],"specifically":[58],"purchasing,":[61],"in":[63,313,484],"particular,":[64],"related":[66],"branded":[68,151,214,239,274,300,353,436,454,464,482],"non-branded":[70,163,199,236,276,355,439,457,490],"retailer":[71,92,535],"websites.":[72,253,277],"Research":[73],"brand":[77,98,257,261,279,283,319,405,408,410,413,450,497],"knowledge":[78,99,262,284,320,498],"a":[80,84,150,162,193,198,207,213,235,238,267,343,349,352,388,435,438,446,513,569],"direct":[81],"effect":[82],"consumer\u2019s":[85,194,208,268],"intention":[86,126,196,209,270,289],"from":[89,156,197,212,234,271,365],"this":[95,113,558],"relationship":[96],"between":[97,448],"intent":[101],"mediated":[106],"by":[107],"risk.":[109,182],"purpose":[111],"exploratory":[114],"study":[115,559],"was":[116,167,217,244,336,395,460,517,539,565],"therefore":[117],"investigate":[119,400,470],"the":[120,125,134,137,157,251,256,273,299,322,331,339,357,366,378,401,417,449,453,456,463,477,481,485,489,500,509,533,542],"consumer-perceived":[121,581],"online.":[129],"problem":[132],"considered":[133],"question":[135],"whether":[136],"(financial,":[140],"performance,":[141,177,223,422],"physical,":[142],"time,":[143,178,224],"social":[144,226,305,423],"psychological":[146],"risks)":[147],"website":[152,164,200,465,483,511],"(Kalahari.net)":[153],"different":[155,231,431],"(Books.com).":[165],"It":[166,216,394],"found":[168,560],"four":[170,294],"types":[171,296],"exist":[175],"namely,":[176],"social,":[179],"personal":[181,204,242],"Of":[183],"risks,":[185],"only":[186],"performance":[187,202,381],"had":[189,263],"influence":[191,265,287,543],"whereas":[201],"influenced":[206,321,499],"website.":[215,240,333,368,440,491],"also":[218],"revealed":[219],"as":[228,407,427,488,568],"not":[229,286,429,444],"statistically":[230,248,430],"when":[232,386,432],"or":[237,354],"However,":[241],"be":[247,554,577],"differently":[249],"for":[250,376,571],"In":[254],"addition,":[255],"image":[258,451],"dimension":[259,281],"both":[272,298,316,494],"awareness":[280],"did":[285,443],"at":[290,309],"all.":[291],"For":[292],"all":[293],"nonbranded":[302],"websites":[303],"(except":[304],"Books.com),":[308],"least":[310],"one":[311],"some":[314],"cases,":[315],"dimensions":[317,402,495],"degree":[323,501],"particular":[332,367,510],"Finally,":[334,537],"it":[335,459,516,538],"concluded":[337],"more":[340],"information":[341,545],"search":[342,546],"consumer":[344],"does":[345],"before":[346],"book":[350,389],"website,":[356],"higher":[358],"their":[359,404,471],"A":[369],"number":[370],"recommendations":[372],"were":[373,391],"made.":[374],"Methods":[375],"decreasing":[377,572],"amount":[379],"firstly":[392],"suggested.":[393],"further":[396,555],"recommended":[397,461,518,540],"Kalahari.net":[399],"such":[406],"image,":[409],"awareness,":[411],"trust,":[414],"identify":[416,476],"reasons":[418,478],"why":[419],"time":[425],"being":[428],"Since":[441],"see":[445],"difference":[447],"websites,":[458],"make":[466],"every":[467],"effort":[468],"current":[472],"branding":[473],"strategy":[474],"view":[480],"same":[486],"manner":[487],"Furthermore,":[492],"since":[493],"certain":[514],"extent,":[515],"retailers":[521],"focus":[522],"building":[524],"familiarity,":[525],"positive":[526],"thoughts,":[527],"feelings,":[528],"associations,":[529],"beliefs":[531],"concerning":[532],"brand.":[536],"investigated;":[556],"because":[557],"action":[563],"traditionally":[566],"initiated":[567],"means":[570],"can":[575],"now":[576],"attributed":[578],"increased":[580],"shopping.":[586]},"counts_by_year":[{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2016-06-24T00:00:00"}
