{"id":"https://openalex.org/W67791220","doi":"https://doi.org/10.1007/978-3-8349-9859-0_21","title":"Marken als Interaktionsobjekt","display_name":"Marken als Interaktionsobjekt","publication_year":2008,"publication_date":"2008-09-27","ids":{"openalex":"https://openalex.org/W67791220","doi":"https://doi.org/10.1007/978-3-8349-9859-0_21","mag":"67791220"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-9859-0_21","doi":"https://doi.org/10.1007/978-3-8349-9859-0_21","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-9859-0_21","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Interaktives Marketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2342657842","display_name":"Interaktives Marketing"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021182207","display_name":"Franz\u2010Rudolf Esch","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Franz-Rudolf Esch","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5039817967","display_name":"Daniel Stenger","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Daniel Stenger","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8377,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.84828862,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"287","last_page":"306"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5541999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5541999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.2087000012397766,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.19539999961853027,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-power","display_name":"customer power","score":0.4909999966621399},{"id":"https://openalex.org/keywords/customer-centricity","display_name":"customer-centricity","score":0.4269999861717224},{"id":"https://openalex.org/keywords/consumer-brand-interaction","display_name":"consumer-brand interaction","score":0.4050000011920929},{"id":"https://openalex.org/keywords/customer-needs","display_name":"customer needs","score":0.3889999985694885}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.550137460231781},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5337511301040649},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.230568528175354}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-9859-0_21","doi":"https://doi.org/10.1007/978-3-8349-9859-0_21","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-9859-0_21","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Interaktives Marketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5199999809265137,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W119452658","https://openalex.org/W156432821","https://openalex.org/W1520041106","https://openalex.org/W1554834668","https://openalex.org/W1571586053","https://openalex.org/W1963549000","https://openalex.org/W1964939324","https://openalex.org/W1980085292","https://openalex.org/W1990292155","https://openalex.org/W2016813894","https://openalex.org/W2047437624","https://openalex.org/W2047770573","https://openalex.org/W2055065256","https://openalex.org/W2056855053","https://openalex.org/W2068826231","https://openalex.org/W2106998212","https://openalex.org/W2110638361","https://openalex.org/W2113136459","https://openalex.org/W2115612291","https://openalex.org/W2117356399","https://openalex.org/W2135856408","https://openalex.org/W2146943142","https://openalex.org/W2153134053","https://openalex.org/W2167325287","https://openalex.org/W2298258478","https://openalex.org/W2320366762","https://openalex.org/W2322156895","https://openalex.org/W2327045935","https://openalex.org/W2533392646","https://openalex.org/W2891054408","https://openalex.org/W2923236852","https://openalex.org/W3121590070","https://openalex.org/W4211068185","https://openalex.org/W4241553605","https://openalex.org/W4242166419","https://openalex.org/W4297081765","https://openalex.org/W6811775763","https://openalex.org/W6828649005"],"related_works":["https://openalex.org/W4251783039","https://openalex.org/W164853703","https://openalex.org/W4401966726","https://openalex.org/W4366126581","https://openalex.org/W123290273","https://openalex.org/W2564327916","https://openalex.org/W3125643668","https://openalex.org/W7053415616","https://openalex.org/W984539960","https://openalex.org/W2554169800"],"abstract_inverted_index":{"AuszugDas":[0],"Credo":[1],"\u201eder":[2],"Kunde":[3],"ist":[4],"K\u00f6nig\u201c":[5],"bezog":[6],"sich":[7,39],"in":[8],"der":[9,27],"Vergangenheit":[10],"insbesondere":[11],"auf":[12],"die":[13,48],"Anforderung":[14],"an":[15],"Unternehmen,":[16],"Kundenw\u00fcnschen":[17],"und":[18,44],"-bed\u00fcrfnissen":[19],"soweit":[20],"wie":[21],"m\u00f6glich":[22],"gerecht":[23],"zu":[24],"werden.":[25],"In":[26],"heutigen":[28],"vernetzten":[29],"Welt":[30],"erh\u00e4lt":[31],"dieser":[32],"Satz":[33],"eine":[34],"v\u00f6llig":[35],"neue":[36],"Bedeutung,":[37],"da":[38],"Unternehmen":[40,54],"zunehmend":[41],"wohl":[42],"informierten":[43],"selbstbewussten":[45],"Konsumenten":[46],"gegen\u00fcbersehen,":[47],"ihre":[49],"gestiegene":[50],"Machtposition":[51],"gegen\u00fcber":[52],"den":[53],"aktiv":[55],"aus\u00fcben":[56],"(vgl.":[57],";":[58],").":[59]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
