{"id":"https://openalex.org/W66073988","doi":null,"title":"MARKETING STRATEGY BEYOND THE FIRM BOUNDARY: ESSAYS EXAMINING THE EFFECTS OF SOCIAL NETWORKS ON FIRM PERFORMANCE","display_name":"MARKETING STRATEGY BEYOND THE FIRM BOUNDARY: ESSAYS EXAMINING THE EFFECTS OF SOCIAL NETWORKS ON FIRM PERFORMANCE","publication_year":2014,"publication_date":"2014-09-25","ids":{"openalex":"https://openalex.org/W66073988","mag":"66073988"},"language":"en","primary_location":{"id":"pmh:oai:d-scholarship.pitt.edu:21661","doi":null,"is_oa":true,"landing_page_url":"https://d-scholarship.pitt.edu/21661/1/Thomaz_Dissertation.pdf","pdf_url":"http://d-scholarship.pitt.edu/21661/1/Thomaz_Dissertation.pdf","source":{"id":"https://openalex.org/S4306402372","display_name":"D-Scholarship@Pitt (University of Pittsburgh)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I170201317","host_organization_name":"University of Pittsburgh","host_organization_lineage":["https://openalex.org/I170201317"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://d-scholarship.pitt.edu/21661/1/Thomaz_Dissertation.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042087488","display_name":"Felipe Thomaz","orcid":"https://orcid.org/0000-0002-2223-3791","observed_orcids":["https://orcid.org/0000-0002-2223-3791"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Felipe Thomaz","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-2223-3791","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5042087488"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7265999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7265999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13402","display_name":"Business Strategy and Innovation","score":0.10660000145435333,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03830000013113022,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-alliances","display_name":"marketing alliances","score":0.6959999799728394},{"id":"https://openalex.org/keywords/social-networks","display_name":"social networks","score":0.6980000138282776},{"id":"https://openalex.org/keywords/network-density","display_name":"network density","score":0.7829999923706055},{"id":"https://openalex.org/keywords/idiosyncratic-risk","display_name":"idiosyncratic risk","score":0.8920000195503235},{"id":"https://openalex.org/keywords/systematic-risk","display_name":"systematic risk","score":0.9649999737739563},{"id":"https://openalex.org/keywords/social-media-monitoring","display_name":"social media monitoring","score":0.7639999985694885},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.3630000054836273}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6154885292053223},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5219399333000183},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.518578290939331},{"id":"https://openalex.org/C2778431023","wikidata":"https://www.wikidata.org/wiki/Q878249","display_name":"Alliance","level":2,"score":0.4794810712337494},{"id":"https://openalex.org/C53811970","wikidata":"https://www.wikidata.org/wiki/Q5062194","display_name":"Centrality","level":2,"score":0.4680706262588501},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.4665011763572693},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3382549285888672},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.32579678297042847},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11154979467391968},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09759637713432312},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:d-scholarship.pitt.edu:21661","doi":null,"is_oa":true,"landing_page_url":"https://d-scholarship.pitt.edu/21661/1/Thomaz_Dissertation.pdf","pdf_url":"http://d-scholarship.pitt.edu/21661/1/Thomaz_Dissertation.pdf","source":{"id":"https://openalex.org/S4306402372","display_name":"D-Scholarship@Pitt (University of Pittsburgh)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I170201317","host_organization_name":"University of Pittsburgh","host_organization_lineage":["https://openalex.org/I170201317"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"},{"id":"mag:66073988","doi":null,"is_oa":false,"landing_page_url":"http://d-scholarship.pitt.edu/21661/1/Thomaz_Dissertation.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:d-scholarship.pitt.edu:21661","doi":null,"is_oa":true,"landing_page_url":"https://d-scholarship.pitt.edu/21661/1/Thomaz_Dissertation.pdf","pdf_url":"http://d-scholarship.pitt.edu/21661/1/Thomaz_Dissertation.pdf","source":{"id":"https://openalex.org/S4306402372","display_name":"D-Scholarship@Pitt (University of Pittsburgh)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I170201317","host_organization_name":"University of Pittsburgh","host_organization_lineage":["https://openalex.org/I170201317"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W66073988.pdf","grobid_xml":"https://content.openalex.org/works/W66073988.grobid-xml"},"referenced_works_count":98,"referenced_works":["https://openalex.org/W74778027","https://openalex.org/W76930131","https://openalex.org/W286295083","https://openalex.org/W623652181","https://openalex.org/W1480553355","https://openalex.org/W1495742920","https://openalex.org/W1552247668","https://openalex.org/W1966565904","https://openalex.org/W1967307849","https://openalex.org/W1967333344","https://openalex.org/W1984482899","https://openalex.org/W1984542298","https://openalex.org/W1988540540","https://openalex.org/W1988843954","https://openalex.org/W1989276193","https://openalex.org/W1990363367","https://openalex.org/W1990683834","https://openalex.org/W1993344788","https://openalex.org/W1999886039","https://openalex.org/W2000797205","https://openalex.org/W2003123792","https://openalex.org/W2004512536","https://openalex.org/W2009959509","https://openalex.org/W2016945820","https://openalex.org/W2019153062","https://openalex.org/W2021047355","https://openalex.org/W2024141569","https://openalex.org/W2027597802","https://openalex.org/W2029056003","https://openalex.org/W2031114635","https://openalex.org/W2051795272","https://openalex.org/W2056944867","https://openalex.org/W2073323720","https://openalex.org/W2079921132","https://openalex.org/W2085491458","https://openalex.org/W2087347604","https://openalex.org/W2087765149","https://openalex.org/W2089302026","https://openalex.org/W2091020207","https://openalex.org/W2094245162","https://openalex.org/W2094842277","https://openalex.org/W2098530874","https://openalex.org/W2099237005","https://openalex.org/W2101460989","https://openalex.org/W2105182179","https://openalex.org/W2105638190","https://openalex.org/W2109204622","https://openalex.org/W2109469951","https://openalex.org/W2111995023","https://openalex.org/W2112090702","https://openalex.org/W2113305199","https://openalex.org/W2113880421","https://openalex.org/W2115612291","https://openalex.org/W2116589056","https://openalex.org/W2117013770","https://openalex.org/W2118785525","https://openalex.org/W2122309512","https://openalex.org/W2124456248","https://openalex.org/W2124758339","https://openalex.org/W2126981385","https://openalex.org/W2127027722","https://openalex.org/W2131846008","https://openalex.org/W2132559268","https://openalex.org/W2135319301","https://openalex.org/W2136120210","https://openalex.org/W2137400580","https://openalex.org/W2139331609","https://openalex.org/W2141665750","https://openalex.org/W2144045750","https://openalex.org/W2144380346","https://openalex.org/W2147813589","https://openalex.org/W2152366424","https://openalex.org/W2153943092","https://openalex.org/W2156094085","https://openalex.org/W2156230236","https://openalex.org/W2158111154","https://openalex.org/W2166045692","https://openalex.org/W2174402442","https://openalex.org/W2175323374","https://openalex.org/W2178002576","https://openalex.org/W2187250072","https://openalex.org/W2266639535","https://openalex.org/W2324392187","https://openalex.org/W2799004609","https://openalex.org/W2907515539","https://openalex.org/W2951951569","https://openalex.org/W3022339544","https://openalex.org/W3123091093","https://openalex.org/W3123258397","https://openalex.org/W3123281112","https://openalex.org/W3123399111","https://openalex.org/W3123432896","https://openalex.org/W3123624892","https://openalex.org/W3123740747","https://openalex.org/W3124627942","https://openalex.org/W3125274876","https://openalex.org/W3173511758","https://openalex.org/W7100795961"],"related_works":["https://openalex.org/W2282840238","https://openalex.org/W1934886387","https://openalex.org/W7166507432","https://openalex.org/W2024141569","https://openalex.org/W202228585","https://openalex.org/W7096135023","https://openalex.org/W2963793986","https://openalex.org/W4396765343","https://openalex.org/W7096655319","https://openalex.org/W397039235"],"abstract_inverted_index":{"This":[0,192],"dissertation":[1],"is":[2,193,208],"comprised":[3],"of":[4,14,27,53,64,106,110,123,135],"two":[5],"essays":[6],"that":[7,85],"incorporate":[8],"social":[9,150,172,189,212],"networks":[10],"into":[11],"the":[12,28,44,51,83,104,121,183,187],"analyses":[13],"marketing":[15,29,54,86],"strategies":[16],"and":[17,23,31,73,225],"phenomena":[18],"to":[19,32,36,118,157,195],"develop":[20],"a":[21,38,62,70,78,97,111,124,136,145,154],"deeper":[22],"more":[24],"nuanced":[25],"understanding":[26],"environment,":[30],"enhance":[33],"manager\u2019s":[34],"ability":[35],"forecast":[37,158],"firm":[39,58,72,137],"or":[40,108],"brand\u2019s":[41],"performance":[42],"in":[43,82,130,132,153,186,233],"digital":[45],"domain.":[46],"The":[47,141,164,206],"first":[48],"essay":[49,143],"explores":[50],"impact":[52],"alliance":[55,139],"announcements":[56],"on":[57,211],"equity":[59],"risk":[60,117,134],"given":[61],"network":[63,113,126],"previous":[65],"strategic":[66],"alliances":[67,87,95],"for":[68,93,148,216,230],"both":[69],"focal":[71],"its":[74],"partner.":[75,99],"Results":[76],"confirm":[77],"widely":[79],"held":[80],"belief":[81],"literature":[84],"have":[88],"risk-reducing":[89],"benefits,":[90],"but":[91],"only":[92],"those":[94],"involving":[96],"new":[98],"Furthermore,":[100],"at":[101,182],"high":[102],"levels,":[103],"interconnectedness":[105],"partners":[107],"density":[109,122],"firm\u2019s":[112],"can":[114,127],"cause":[115],"idiosyncratic":[116],"increase,":[119],"while":[120],"partner\u2019s":[125],"also":[128],"result":[129],"increases":[131],"systematic":[133],"after":[138],"formation.":[140],"second":[142],"proposes":[144],"novel":[146],"method":[147,165,207],"using":[149],"media":[151,173,190,213],"monitoring":[152,174,214],"forward-looking":[155],"manner":[156],"brands\u2019":[159],"future":[160],"online":[161],"WOM":[162,236],"valence.":[163,237],"infers":[166],"associative":[167],"relations":[168],"between":[169],"brands":[170,179,221],"from":[171,200],"data":[175,215],"by":[176],"observing":[177],"which":[178,201],"are":[180,204],"mentioned":[181],"same":[184,188],"time":[185],"sources.":[191],"used":[194],"construct":[196],"time-varying":[197],"brand":[198],"\u201cnetworks\u201d":[199],"forecasting":[202],"variables":[203],"extracted.":[205],"empirically":[209],"validated":[210],"77":[217],"major":[218],"consumer":[219],"electronics":[220],"over":[222],"16":[223],"months,":[224],"provides":[226],"reasonably":[227],"accurate":[228],"forecasts":[229],"positive":[231],"and,":[232],"particular,":[234],"negative":[235]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
