{"id":"https://openalex.org/W66073430","doi":"https://doi.org/10.1007/978-3-663-09843-0_1","title":"Personalgewinnung als Marketingaufgabe","display_name":"Personalgewinnung als Marketingaufgabe","publication_year":1995,"publication_date":"1995-01-01","ids":{"openalex":"https://openalex.org/W66073430","doi":"https://doi.org/10.1007/978-3-663-09843-0_1","mag":"66073430"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-663-09843-0_1","doi":"https://doi.org/10.1007/978-3-663-09843-0_1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-663-09843-0_1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Effektives Personalmarketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4250873572","display_name":"Effektives Personalmarketing"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109912604","display_name":"Hermann Simon","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hermann Simon","raw_affiliation_strings":["Bonn und Mainz, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bonn und Mainz, Deutschland","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017932025","display_name":"Kai Wiltinger","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I197323543","display_name":"Johannes Gutenberg University Mainz","ror":"https://ror.org/023b0x485","country_code":"DE","type":"education","lineage":["https://openalex.org/I197323543"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Kai Wiltinger","raw_affiliation_strings":["Lehrstuhl f\u00fcr BWL und Marketing, Johannes Gutenberg-Universit\u00e4t Mainz, Bonn und Mainz, Deutschland","Johannes-Gutenberg Universit\u00e4t Mainz"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lehrstuhl f\u00fcr BWL und Marketing, Johannes Gutenberg-Universit\u00e4t Mainz, Bonn und Mainz, Deutschland","institution_ids":["https://openalex.org/I197323543"]},{"raw_affiliation_string":"Johannes-Gutenberg Universit\u00e4t Mainz","institution_ids":["https://openalex.org/I197323543"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000761009","display_name":"Karl-Heinz Sebastian","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Karl-Heinz Sebastian","raw_affiliation_strings":["Bonn und Mainz, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bonn und Mainz, Deutschland","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003973078","display_name":"Georg Tacke","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Georg Tacke","raw_affiliation_strings":["Bonn und Mainz, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bonn und Mainz, Deutschland","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.04282116,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"9","last_page":"21"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.9009000062942505,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.9009000062942505,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12843","display_name":"Human Resource and Talent Management","score":0.09600000083446503,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personnel-acquisition","display_name":"personnel acquisition","score":0.640999972820282},{"id":"https://openalex.org/keywords/human-resource-marketing","display_name":"human resource marketing","score":0.6990000009536743},{"id":"https://openalex.org/keywords/human-capital","display_name":"human capital","score":0.8259999752044678},{"id":"https://openalex.org/keywords/staff-quality","display_name":"employee quality","score":0.9269999861717224},{"id":"https://openalex.org/keywords/employee-motivation","display_name":"employee motivation","score":0.6129999756813049},{"id":"https://openalex.org/keywords/training","display_name":"training","score":0.41499999165534973},{"id":"https://openalex.org/keywords/organizational-learning","display_name":"organizational learning","score":0.6190000176429749},{"id":"https://openalex.org/keywords/innovation","display_name":"innovation","score":0.4860000014305115},{"id":"https://openalex.org/keywords/critical-success-factors","display_name":"success factors","score":0.4169999957084656}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5855057835578918},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4527972638607025},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.17549031972885132}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-663-09843-0_1","doi":"https://doi.org/10.1007/978-3-663-09843-0_1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-663-09843-0_1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Effektives Personalmarketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7257999777793884,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4235734430","https://openalex.org/W3184714544","https://openalex.org/W4248409402","https://openalex.org/W4233562202","https://openalex.org/W143366598","https://openalex.org/W4250977692","https://openalex.org/W4238405357","https://openalex.org/W85440379","https://openalex.org/W4233621375","https://openalex.org/W2494024968"],"abstract_inverted_index":{"ZusammenfassungDie":[0],"Qualit\u00e4t":[1],"der":[2,17,36,61,73,78],"Mitarbeiter":[3,51],"bildet":[4],"den":[5],"langfristig":[6],"wichtigsten":[7],"Erfolgsfaktor":[8],"eines":[9],"Unternehmens.":[10],"Sie":[11],"ist":[12,70],"auf":[13],"Dauer":[14],"ausschlaggebender":[15],"als":[16],"Zugang":[18],"zu":[19,66],"Rohstoffen,":[20],"vorhandenes":[21],"Know-how":[22,48],"und":[23,54,59,68],"Standort-":[24],"oder":[25,40],"Kostenaspekte.":[26],"Die":[27],"Bedeutung":[28],"des":[29,42,75],"Humankapitals":[30,43],"erw\u00e4chst":[31],"daraus,":[32],"da\u00df":[33],"die":[34,50,64],"meisten":[35],"\u00fcbrigen":[37],"Erfolgsfaktoren":[38],"Ergebnisse":[39],"Konsequenzen":[41],"sind.":[44],"So":[45],"wird":[46],"neues":[47],"durch":[49],"geschaffen,":[52],"Produktqualit\u00e4t":[53],"Kundenorientierung":[55],"h\u00e4ngen":[56],"von":[57],"Ausbildungsstand":[58],"Motivation":[60],"Besch\u00e4ftigen":[62],"ab,":[63],"F\u00e4higkeit":[65],"Wandel":[67],"Innovation":[69],"eine":[71],"Funktion":[72],"Lernbereitschaft":[74],"einzelnen":[76],"wie":[77],"Organisation":[79],"insgesamt.":[80]},"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}
