{"id":"https://openalex.org/W650205293","doi":"https://doi.org/10.1007/978-3-642-55241-0","title":"Handelsmarketing","display_name":"Handelsmarketing","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W650205293","doi":"https://doi.org/10.1007/978-3-642-55241-0","mag":"650205293"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-55241-0","doi":"https://doi.org/10.1007/978-3-642-55241-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-55241-0","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037218261","display_name":"Dieter Ahlert","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I22465464","display_name":"University of M\u00fcnster","ror":"https://ror.org/00pd74e08","country_code":"DE","type":"education","lineage":["https://openalex.org/I22465464"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Dieter Ahlert","raw_affiliation_strings":["Marketing Center M\u00fcnster, Westf\u00e4lische Wilhelms-Universit\u00e4t, M\u00fcnster, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing Center M\u00fcnster, Westf\u00e4lische Wilhelms-Universit\u00e4t, M\u00fcnster, Germany","institution_ids":["https://openalex.org/I22465464"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110655717","display_name":"Peter H. Kenning","orcid":"https://orcid.org/0009-0003-8767-4162","observed_orcids":["https://orcid.org/0009-0003-8767-4162"]},"institutions":[{"id":"https://openalex.org/I44260953","display_name":"Heinrich Heine University D\u00fcsseldorf","ror":"https://ror.org/024z2rq82","country_code":"DE","type":"education","lineage":["https://openalex.org/I44260953"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Peter Kenning","raw_affiliation_strings":["Lehrstuhl f\u00fcr BWL, insb. Marketing, Heinrich-Heine-Universit\u00e4t, D\u00fcsseldorf, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lehrstuhl f\u00fcr BWL, insb. Marketing, Heinrich-Heine-Universit\u00e4t, D\u00fcsseldorf, Germany","institution_ids":["https://openalex.org/I44260953"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5108502119","display_name":"Christian Brock","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4665924","display_name":"University of Rostock","ror":"https://ror.org/03zdwsf69","country_code":"DE","type":"education","lineage":["https://openalex.org/I4665924"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Christian Brock","raw_affiliation_strings":["Lehrstuhl f\u00fcr ABWL: Marketing, Universit\u00e4t Rostock, Rostock, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lehrstuhl f\u00fcr ABWL: Marketing, Universit\u00e4t Rostock, Rostock, Germany","institution_ids":["https://openalex.org/I4665924"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.845,"has_fulltext":false,"cited_by_count":47,"citation_normalized_percentile":{"value":0.96497585,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7509999871253967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7509999871253967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.11580000072717667,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.07500000298023224,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/trade-marketing","display_name":"trade marketing","score":0.890999972820282},{"id":"https://openalex.org/keywords/market-oriented-management","display_name":"market-oriented management","score":0.6629999876022339},{"id":"https://openalex.org/keywords/retail-management","display_name":"retail management","score":0.3700000047683716},{"id":"https://openalex.org/keywords/marketing-concept","display_name":"marketing concept","score":0.4729999899864197},{"id":"https://openalex.org/keywords/marketing-methods","display_name":"marketing methods","score":0.7239999771118164},{"id":"https://openalex.org/keywords/trading-companies","display_name":"trading companies","score":0.4359999895095825}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3273933529853821}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-642-55241-0","doi":"https://doi.org/10.1007/978-3-642-55241-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-55241-0","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W2492588632","https://openalex.org/W2885813651","https://openalex.org/W2887286459","https://openalex.org/W2887512067","https://openalex.org/W4236795542","https://openalex.org/W4238774291","https://openalex.org/W4244302456","https://openalex.org/W4247727524","https://openalex.org/W4248481962","https://openalex.org/W4249446866","https://openalex.org/W4249988122","https://openalex.org/W4250712257","https://openalex.org/W4254800115"],"related_works":["https://openalex.org/W7047406116","https://openalex.org/W7066253467","https://openalex.org/W3038238729","https://openalex.org/W2500850167","https://openalex.org/W4380434967","https://openalex.org/W1591623214","https://openalex.org/W7038204274","https://openalex.org/W4242931335","https://openalex.org/W4205936185","https://openalex.org/W4243435617"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":9},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-04T09:36:47.201465","created_date":"2016-06-24T00:00:00"}