{"id":"https://openalex.org/W648427477","doi":"https://doi.org/10.1142/5551","title":"Corporate Cultures and Global Brands","display_name":"Corporate Cultures and Global Brands","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W648427477","doi":"https://doi.org/10.1142/5551","mag":"648427477"},"language":"en","primary_location":{"id":"doi:10.1142/5551","doi":"https://doi.org/10.1142/5551","is_oa":false,"landing_page_url":"https://doi.org/10.1142/5551","pdf_url":null,"source":{"id":"https://openalex.org/S4306464320","display_name":"WORLD SCIENTIFIC eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"edited-book"},"volume":null,"type":"book","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063922752","display_name":"Albrecht Rothacher","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405268414","display_name":"Asia-Europe Foundation","ror":"https://ror.org/00vfh2386","country_code":"SG","type":"nonprofit","lineage":["https://openalex.org/I4405268414"]}],"countries":["SG"],"is_corresponding":true,"raw_author_name":"Albrecht Rothacher","raw_affiliation_strings":["Asia-Europe FoundationSingapore"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Asia-Europe FoundationSingapore","institution_ids":["https://openalex.org/I4405268414"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5063922752"],"corresponding_institution_ids":["https://openalex.org/I4405268414"],"apc_list":null,"apc_paid":null,"fwci":1.3986,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.86771191,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.4745999872684479,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.4745999872684479,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.1703999936580658,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14503","display_name":"Globalization, Economics, and Policies","score":0.11469999700784683,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/organizational-culture","display_name":"organizational culture","score":0.9390000104904175},{"id":"https://openalex.org/keywords/global-brands","display_name":"global brands","score":0.9490000009536743},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.5550000071525574},{"id":"https://openalex.org/keywords/corporate-structure","display_name":"corporate structure","score":0.6470000147819519},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.6869999766349792},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.5379999876022339},{"id":"https://openalex.org/keywords/business-growth","display_name":"business growth","score":0.5789999961853027},{"id":"https://openalex.org/keywords/business-survival","display_name":"business survival","score":0.5009999871253967},{"id":"https://openalex.org/keywords/company-case-study","display_name":"company case study","score":0.5720000267028809}],"concepts":[{"id":"https://openalex.org/C37531588","wikidata":"https://www.wikidata.org/wiki/Q464980","display_name":"Exhibition","level":2,"score":0.7198835015296936},{"id":"https://openalex.org/C7991579","wikidata":"https://www.wikidata.org/wiki/Q17955","display_name":"Criticism","level":2,"score":0.6820172071456909},{"id":"https://openalex.org/C2776445246","wikidata":"https://www.wikidata.org/wiki/Q1792644","display_name":"Style (visual arts)","level":2,"score":0.6221435070037842},{"id":"https://openalex.org/C2776242748","wikidata":"https://www.wikidata.org/wiki/Q2426218","display_name":"Modernism (music)","level":2,"score":0.6139445304870605},{"id":"https://openalex.org/C133979268","wikidata":"https://www.wikidata.org/wiki/Q1682108","display_name":"Vision","level":2,"score":0.6057659983634949},{"id":"https://openalex.org/C134017395","wikidata":"https://www.wikidata.org/wiki/Q170292","display_name":"Classicism","level":2,"score":0.6044267416000366},{"id":"https://openalex.org/C52119013","wikidata":"https://www.wikidata.org/wiki/Q50637","display_name":"Art history","level":1,"score":0.6022484302520752},{"id":"https://openalex.org/C32685002","wikidata":"https://www.wikidata.org/wiki/Q37068","display_name":"Romanticism","level":2,"score":0.588206946849823},{"id":"https://openalex.org/C2778682666","wikidata":"https://www.wikidata.org/wiki/Q11084414","display_name":"Modernity","level":2,"score":0.5872091054916382},{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.5422549843788147},{"id":"https://openalex.org/C2777667586","wikidata":"https://www.wikidata.org/wiki/Q8038170","display_name":"Wright","level":2,"score":0.47966793179512024},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4324615001678467},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.41392824053764343},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.35852766036987305},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.34955596923828125},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3024367690086365},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.23980838060379028},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.19979563355445862},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.16824135184288025},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.14078372716903687},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.10677382349967957}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1142/5551","doi":"https://doi.org/10.1142/5551","is_oa":false,"landing_page_url":"https://doi.org/10.1142/5551","pdf_url":null,"source":{"id":"https://openalex.org/S4306464320","display_name":"WORLD SCIENTIFIC eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"edited-book"},{"id":"doi:10.1142/9789812563057","doi":"https://doi.org/10.1142/9789812563057","is_oa":false,"landing_page_url":"https://doi.org/10.1142/9789812563057","pdf_url":null,"source":{"id":"https://openalex.org/S4306464320","display_name":"WORLD SCIENTIFIC eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"edited-book"},{"id":"pmh:oai:RePEc:wsi:wsbook:5551","doi":null,"is_oa":false,"landing_page_url":"https://www.worldscientific.com/worldscibooks/10.1142/5551","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"book"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-030031951","doi":null,"is_oa":false,"landing_page_url":"http://www.worldscientific.com/worldscibooks/10.1142/5551#t=toc","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Konferenzschrift"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W565931696","https://openalex.org/W2947243898","https://openalex.org/W4237469969","https://openalex.org/W2904474198","https://openalex.org/W607507966","https://openalex.org/W2009749004","https://openalex.org/W6999413013","https://openalex.org/W2166204755","https://openalex.org/W4247910069","https://openalex.org/W2399220298"],"abstract_inverted_index":{"This":[0,113],"interesting":[1],"book":[2],"covers":[3],"the":[4,29,36,78,103],"development":[5],"of":[6,31,40,49,91,95,105],"19":[7],"prominent":[8],"European,":[9],"American":[10],"and":[11,35,38,43,62,70,75,93,110],"Asian":[12],"companies":[13,83,124],"from":[14,81],"their":[15,19,32,41,131],"humble":[16],"origins":[17],"to":[18,84,121],"current":[20],"status":[21],"as":[22],"global":[23],"operators.":[24],"The":[25,88],"case":[26],"studies":[27],"review":[28],"changes":[30],"corporate":[33,68,119],"structures":[34],"successes":[37],"failures":[39],"marketing":[42],"branding":[44],"strategies.":[45],"A":[46],"wide":[47,89],"range":[48,90],"business":[50],"sectors":[51,74,92],"is":[52,77],"covered,":[53],"including":[54],"foodstuffs,":[55],"drinks,":[56],"retail,":[57],"apparel,":[58],"electronics,":[59],"aviation,":[60],"cars":[61],"entertainment.":[63],"Of":[64],"prime":[65],"importance":[66],"for":[67],"survival":[69],"growth":[71],"in":[72],"all":[73],"countries":[76,94],"crucial":[79],"shift":[80],"owner-founder-run":[82],"consolidated":[85],"management-led":[86],"corporations.":[87],"origin":[96],"featured":[97],"also":[98],"permits":[99],"valid":[100],"conclusions":[101],"on":[102],"persistence":[104],"distinctive":[106],"national":[107],"management":[108],"styles":[109],"brand":[111],"images.":[112],"clearly":[114],"proves":[115],"that":[116],"there":[117],"are":[118],"limits":[120],"globalization,":[122],"which":[123],"during":[125],"thoughtless":[126],"cross-national":[127],"mergers":[128],"ignore":[129],"at":[130],"peril":[132]},"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2016-06-24T00:00:00"}