{"id":"https://openalex.org/W645115137","doi":null,"title":"The Marketing of industrial products","display_name":"The Marketing of industrial products","publication_year":1984,"publication_date":"1984-01-01","ids":{"openalex":"https://openalex.org/W645115137","mag":"645115137"},"language":"en","primary_location":{"id":"mag:645115137","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA22560931","pdf_url":null,"source":{"id":"https://openalex.org/S4306463609","display_name":"McGraw-Hill eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323253411","host_organization_name":"McGraw-Hill","host_organization_lineage":["https://openalex.org/P4323253411"],"host_organization_lineage_names":["McGraw-Hill"],"type":"ebook platform"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"McGraw-Hill eBooks","raw_type":null},"volume":null,"type":"book","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024107495","display_name":"Norman A. Hart","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Norman A. Hart","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5024107495"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.866,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.90613718,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9750999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9750999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.005499999970197678,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.004399999976158142,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/industrial-products","display_name":"industrial products","score":0.6740000247955322},{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.546999990940094},{"id":"https://openalex.org/keywords/b2b-marketing","display_name":"B2B marketing","score":0.7559999823570251},{"id":"https://openalex.org/keywords/product-marketing","display_name":"product marketing","score":0.40400001406669617}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5504152774810791},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47068196535110474}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:645115137","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA22560931","pdf_url":null,"source":{"id":"https://openalex.org/S4306463609","display_name":"McGraw-Hill eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323253411","host_organization_name":"McGraw-Hill","host_organization_lineage":["https://openalex.org/P4323253411"],"host_organization_lineage_names":["McGraw-Hill"],"type":"ebook platform"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"McGraw-Hill eBooks","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W632630554","https://openalex.org/W2019688974","https://openalex.org/W1565864889","https://openalex.org/W4244627480","https://openalex.org/W283309540","https://openalex.org/W2899488964","https://openalex.org/W4246171234","https://openalex.org/W2328165710","https://openalex.org/W4921189","https://openalex.org/W2056122844"],"abstract_inverted_index":null,"counts_by_year":[{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-08-19T15:00:24.278416","created_date":"2016-06-24T00:00:00"}
