{"id":"https://openalex.org/W643059161","doi":"https://doi.org/10.5860/choice.41-2904","title":"The future of advertising: new media, new clients, new consumers in the post-television age","display_name":"The future of advertising: new media, new clients, new consumers in the post-television age","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W643059161","doi":"https://doi.org/10.5860/choice.41-2904","mag":"643059161"},"language":"en","primary_location":{"id":"doi:10.5860/choice.41-2904","doi":"https://doi.org/10.5860/choice.41-2904","is_oa":false,"landing_page_url":"https://doi.org/10.5860/choice.41-2904","pdf_url":null,"source":{"id":"https://openalex.org/S2764375719","display_name":"Choice Reviews Online","issn_l":"0009-4978","issn":["0009-4978","1523-8253","1943-5975"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310316146","host_organization_name":"Association of College and Research Libraries","host_organization_lineage":["https://openalex.org/P4310316146","https://openalex.org/P4310315903"],"host_organization_lineage_names":["Association of College and Research Libraries","American Library Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Choice Reviews Online","raw_type":"journal-article"},"volume":null,"type":"book-review","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":50,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"41","issue":"05","first_page":"41","last_page":"2904"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9672999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9672999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.012299999594688416,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.010200000368058681,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-industry","display_name":"advertising industry","score":0.9800000190734863},{"id":"https://openalex.org/keywords/new-media","display_name":"new media","score":0.8730000257492065},{"id":"https://openalex.org/keywords/advertising-clients","display_name":"advertising clients","score":0.8939999938011169},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8199999928474426},{"id":"https://openalex.org/keywords/advertising-professionals","display_name":"advertising professionals","score":0.5370000004768372}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8366818428039551},{"id":"https://openalex.org/C2992153596","wikidata":"https://www.wikidata.org/wiki/Q854995","display_name":"Television advertising","level":2,"score":0.5850997567176819},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5701695680618286}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5860/choice.41-2904","doi":"https://doi.org/10.5860/choice.41-2904","is_oa":false,"landing_page_url":"https://doi.org/10.5860/choice.41-2904","pdf_url":null,"source":{"id":"https://openalex.org/S2764375719","display_name":"Choice Reviews Online","issn_l":"0009-4978","issn":["0009-4978","1523-8253","1943-5975"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310316146","host_organization_name":"Association of College and Research Libraries","host_organization_lineage":["https://openalex.org/P4310316146","https://openalex.org/P4310315903"],"host_organization_lineage_names":["Association of College and Research Libraries","American Library Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Choice Reviews Online","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2266157693","https://openalex.org/W2341769529","https://openalex.org/W2000769805","https://openalex.org/W7064352450","https://openalex.org/W3186959189","https://openalex.org/W95721167","https://openalex.org/W177611841","https://openalex.org/W7035711718","https://openalex.org/W7211975201","https://openalex.org/W2317695611"],"abstract_inverted_index":{"Veteran":[0],"industry":[1,10],"observer":[2],"JoeCappo":[3],"briefly":[4],"recaps":[5],"the":[6,9],"factorsthat":[7],"impacted":[8],"in":[11],"thelate":[12],"1990s,":[13],"and":[14,24],"gives":[15],"you":[16],"adviceon":[17],"how":[18],"to":[19],"best":[20],"position":[21],"yourself,your":[22],"work,":[23],"yourbusiness.":[25]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":3}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}