{"id":"https://openalex.org/W633072204","doi":"https://doi.org/10.4324/9780203853238","title":"The Psychology of Advertising","display_name":"The Psychology of Advertising","publication_year":2010,"publication_date":"2010-07-12","ids":{"openalex":"https://openalex.org/W633072204","doi":"https://doi.org/10.4324/9780203853238","mag":"633072204"},"language":"en","primary_location":{"id":"doi:10.4324/9780203853238","doi":"https://doi.org/10.4324/9780203853238","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780203853238","pdf_url":null,"source":{"id":"https://openalex.org/S4306463811","display_name":"Psychology Press eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052480262","display_name":"Bob M. Fennis","orcid":"https://orcid.org/0000-0003-4738-7524","observed_orcids":["https://orcid.org/0000-0003-4738-7524"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bob M. Fennis","raw_affiliation_strings":["SOM Marketing"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"SOM Marketing","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5015946466","display_name":"Wolfgang Stroebe","orcid":"https://orcid.org/0000-0003-2767-2838","observed_orcids":["https://orcid.org/0000-0003-2767-2838"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wolfgang Stroebe","raw_affiliation_strings":["Social Psychology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Social Psychology","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.3103,"has_fulltext":false,"cited_by_count":100,"citation_normalized_percentile":{"value":0.96520763,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6718999743461609,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6718999743461609,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1256999969482422,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.029500000178813934,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-effects","display_name":"advertising effects","score":0.6549999713897705},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9750000238418579},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.8759999871253967},{"id":"https://openalex.org/keywords/message-comprehension","display_name":"message comprehension","score":0.656000018119812},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.8159999847412109},{"id":"https://openalex.org/keywords/consumer-psychology","display_name":"consumer psychology","score":0.6169999837875366},{"id":"https://openalex.org/keywords/political-advertising","display_name":"political advertising","score":0.7239999771118164},{"id":"https://openalex.org/keywords/health-communication","display_name":"health communication","score":0.6930000185966492},{"id":"https://openalex.org/keywords/charitable-giving","display_name":"charitable giving","score":0.36800000071525574},{"id":"https://openalex.org/keywords/voting","display_name":"voting","score":0.3140000104904175}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6023210883140564},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5089027881622314},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14945894479751587}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9780203853238","doi":"https://doi.org/10.4324/9780203853238","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780203853238","pdf_url":null,"source":{"id":"https://openalex.org/S4306463811","display_name":"Psychology Press eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2908323599","https://openalex.org/W7169653709","https://openalex.org/W7216615570","https://openalex.org/W7116420931","https://openalex.org/W574050040","https://openalex.org/W7047576729","https://openalex.org/W4407619211","https://openalex.org/W169949801","https://openalex.org/W3081601653","https://openalex.org/W7213732713"],"abstract_inverted_index":{"Advertising":[0],"is":[1,51,125,224],"a":[2,131,188,200,226],"ubiquitous":[3],"and":[4,12,16,38,54,59,73,120,122,133,145,161,166,172,202,208,215,221,238],"powerful":[5],"force,":[6],"seducing":[7],"us":[8],"into":[9],"buying":[10],"wanted":[11],"sometimes":[13,57],"unwanted":[14],"products":[15],"services,":[17],"donating":[18],"to":[19,22,61,129,146],"charity":[20],"(even":[21,34],"causes":[23,94],"we":[24],"have":[25,89,186],"not":[26],"heard":[27],"of":[28,35,49,71,106,113,136,143,153,159,169,190],"before),":[29],"voting":[30],"for":[31,43,103,205,229],"political":[32,239],"candidates":[33],"questionable":[36],"reputation),":[37],"changing":[39],"our":[40],"health-related":[41],"lifestyles":[42],"better":[44],"or":[45],"worse.":[46],"The":[47,184],"impact":[48,86,142],"advertising":[50,88,114],"often":[52],"subtle":[53],"implicit,":[55],"but":[56],"blatant":[58],"impossible":[60],"overlook.":[62],"This":[63,124],"book":[64,128],"discusses":[65,167],"key":[66],"topics":[67],"from":[68],"the":[69,81,99,104,126,137,141,151,157],"fields":[70,158],"social":[72,160,218],"consumer":[74,91,162],"psychology.":[75,163],"Important":[76],"questions":[77],"are":[78,98],"addressed":[79],"in":[80,150,156,175,217,232],"volume":[82,204],"such":[83],"as:":[84],"What":[85,93,97,116],"does":[87],"on":[90,140],"behaviour?":[92],"this":[95,148],"impact?":[96],"psychological":[100,138],"processes":[101],"responsible":[102],"effectiveness":[105],"advertising?":[107],"How":[108],"do":[109],"consumers":[110],"make":[111],"sense":[112],"messages?":[115],"messages":[117],"\"get":[118],"across\"":[119],"when":[121],"why?":[123],"first":[127],"offer":[130],"comprehensive":[132],"state-of-the-art":[134],"overview":[135],"findings":[139],"advertising,":[144,233],"discuss":[147],"research":[149],"context":[152],"recent":[154],"developments":[155],"It":[164,223],"presents":[165],"results":[168],"both":[170],"classic":[171],"contemporary":[173],"studies":[174],"an":[176],"engaging":[177],"style":[178],"that":[179],"avoids":[180],"highly":[181],"technical":[182],"language.":[183],"authors":[185],"included":[187],"glossary":[189],"frequently":[191],"used":[192],"concepts":[193],"which":[194],"assists":[195],"student":[196],"comprehension,":[197],"making":[198],"it":[199],"unique":[201],"invaluable":[203],"advanced":[206],"undergraduate":[207],"graduate":[209],"students":[210],"as":[211,213],"well":[212],"researchers":[214],"lecturers":[216],"psychology,":[219],"marketing,":[220],"communications.":[222],"also":[225],"useful":[227],"resource":[228],"professionals":[230],"working":[231],"public":[234,236],"health,":[235],"services":[237],"communication.":[240]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":11},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":9},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":10},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":13},{"year":2014,"cited_by_count":8},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
